May 2016 – Jul 2021 · 5 yrs 2 mos · Palo Alto, California, United States · On-site

• Palo Alto based Brand and Marketing consultant accelerating client growth at the intersection of brand and performance.

Aug 2015 – Apr 2016 · 8 mos · 4551 Glencoe Ave, marina del ray

• Oversee, prioritize and manage communications portfolio of work, identify new solutions and under-utilized mediums to engage, excite and inspire associates.
• Drive continuous improvement across Business Management to reap efficiencies and reduce work efforts
• Partner with business management group to define and implement enterprise initiatives supporting operational consistency and financial transparency.
• Create budgets and Financial models to track expenses for direct and indirect marketing schemes
• Initiate and close Strategic Partnership with Resellers and vendors to establish and maintain 5 year plans for various verticals and support existing platform
• Analyze data for trends and insights to resolve highly complex business problems
• Lead both direct associates and influence others across the organization to deliver at full efficiency
• Model sales commission structures for internal sales teams and resellers

Feb 2014 – Jul 2015 · 1 yr 5 mos · Santa Ana, CA

• Worked with cross functional multi-hierarchy diversified team to develop an effective Mortgage website that allowed the customers to select the type of loan program they want to choose and fill in the loan application and give them the entire details of their LOS System. The project also involved working on the LSS (Loan Servicing System).
• Managed several high priority projects including Business Concept analysis, Process definition, Business Requirement Document creation converted to Functional Specification, and Architectural Solution development by conducting JAD sessions.
• Implemented and monitored Individual Development Plans focusing on total performance, including both quality and productivity.
• Performed time estimate analysis for all technical items, assigned responsibilities according to skills and capabilities, monitored developers progress and produced timely status reports and presented to upper management.

May 2013 – Dec 2013 · 7 mos · Santa Clara

• Worked in developer marketing team to create a data warehouse to better manage the developer information and an end-to-end reporting tool to enable IBD’s make better decision in targeting the developer market.
• Conducted user interviews and developed questionnaires to elicit low-level requirements of the system.
• Developed and documented various use cases and use case diagrams during analysis to capture requirements.
• Collaborated with various teams and key players such as Business Analyst in capturing AS IS process, Product Manager in managing schedule, deadline and resources, Development Team in grey box testing using salesforce sandbox, and end users in data management on salesforce