Prathamesh Rathod

Co-Founder

Yavatmal, Maharashtra, India3 yrs 11 mos experience

Most Likely To Switch

Key Highlights

Designed a call-plan optimizer improving outreach effectiveness by 50%.
Founded a digital marketing agency generating over Rs.10L revenue.
Created a YouTube channel with 1K+ subscribers and 260K+ views.

Stackforce AI infers this person is a Data-Driven Marketing and Analytics Specialist with a focus on Healthcare and Education sectors.

Contact

Skills

Core Skills

Machine LearningData AnalysisBusiness DevelopmentProject ManagementMarketing StrategyContent Creation

Other Skills

SQLPySparkpandasMicrosoft Excelmodel retrainingFeature SelectionHyperparameter TuningModel EvaluationData-driven Decision MakingBusiness Development SupportSearch Engine Optimization (SEO)Analytical SkillsTeam LeadershipCommunicationEvent Planning

About

By day, I work in decision and data analytics trying to make sense of complex information and turn it into better decisions. By choice, I write and create content around work, learning, growth, and the process of figuring life out in my 20s. My journey so far has been shaped by a few different phases. • Mechanical Engineering graduate from VNIT Nagpur • Worked in Decision Analytics at a global consulting firm • Created content on YouTube, helping undergrad students make college decisions • Ran a personal branding and digital marketing agency focused on organic growth + Meta Ads • Now building consistently on LinkedIn by sharing my learnings and experiences I don’t believe in teaching from a pedestal. I believe in sharing what I’m learning while I’m still learning it, so others can learn alongside me. Most of what I write comes from real moments at work and in life. Still figuring things out. And documenting the journey as I go. PS. Feel free to slide into my DMs if you need any marketing help.

Experience

3 yrs 11 mos

Total Experience

1 yr 3 mos

Average Tenure

1 yr 10 mos

Current Experience

Zs

Decision Analytics Associate

Jul 2024 – Present · 1 yr 10 mos · Pune, Maharashtra, India · On-site

Designed a first-of-its-kind unified call-plan optimizer for 4 oncology brands for top US pharma, now scaled cross-therapy
Enabled multiple-drug promotion per visit, improving outreach effectiveness by 50% across 20K+ physicians quarterly
Analyzed patient history, receptivity, and journeys of 1L+ physicians to build a pipeline finding 40K high-value targets
Implemented a robust ML model predicting physician churn, enabling focused engagement and reducing churn by 5%
Trained predictive models and engineered features, boosting targeting accuracy by 5% and reducing overfitting by 10%
Facilitated launch of a new drug by analyzing market dynamics and identifying physicians prescribing competitor brands
Implemented a robust QC mail framework for routine 50+ data pipelines, reducing manual effort and errors by 90%

SQLPySparkpandasMicrosoft ExcelMachine Learningmodel retraining+5

Curious about sales

Business Development Intern

May 2023 – Jul 2023 · 2 mos · Nagpur, Maharashtra, India

◦ Applied data analysis techniques to identify and target a diverse customer segment, enhancing the brand's market penetration strategies.
◦ Led personalized cold emailing campaigns, effectively engaging with over 5,000 prospective clients, demonstrating a keen understanding of client outreach and communication strategies.

Business Development SupportSQLMicrosoft ExcelSearch Engine Optimization (SEO)Analytical SkillsBusiness Development

Swarajya digital

Co-Founder

Jan 2023 – Jun 2024 · 1 yr 5 mos

Founded and scaled a digital marketing agency generating Rs.10L+ revenue, leading a team of 10+ with 5 direct reports
Helped 20+ exporters secure first orders through LinkedIn & Meta campaigns, generating Rs.50L+ in shipment revenue
Led GTM strategy and execution for an educational course on Meta & LinkedIn, securing 10L+ first-month impressions
Led LinkedIn branding for 4 founders, driving 3× follower growth in month one and positioning them as thought leaders
Retained clients 12+ months and secured long-term growth contracts, generating predictable, repeatable revenue streams

The entrepreneurship cell, vnit nagpur

Marketing & Outreach Manager

Aug 2021 – Apr 2022 · 8 mos

Headed events such as Startup Weekend and CEO in central India's largest entrepreneurship summit, worked on building the entire structure and ideating each aspect from scratch to make it grand with a team of 50+ people.
Looked after marketing and public relations initiatives for high-profile events such as Startup Weekend and CEO. Launched promotional drives across different platforms resulting in participation of 1k+ participants in just 1 month.

Project ManagementTeam LeadershipCommunicationMarketing StrategyEvent PlanningPublic Relations+2

Student portal, vnit

Content Writer

Apr 2021 – Dec 2021 · 8 mos · Nagpur, Maharashtra, India

• Crafted engaging blogs, website content, and social media posts for VNIT's interview experience sharing platform, contributing to enhanced user engagement and interaction.

Web Content CreationContent WritingResearch SkillsSearch Engine Optimization (SEO)Content Creation

Youtube

Content Creator and Host | Curious Court

Jan 2021 – Dec 2021 · 11 mos

Created a high-impact college review channel → 1K+ subscribers, 260K+ views, 6K+ watch hours with 90+ videos
Top-performing video reached 26K+ views, attracting direct collaboration offers from Coding Ninjas & Newton School
Designed and executed 2–3 A/B test iterations per video on thumbnails & titles, achieving up to 50% higher viewership
Developed strong skills in audience research, content planning, and data-driven decision making across multiple videos

StorytellingContent CreationVideo EditingCustomer EngagementSocial Media MarketingCommunication+4