Pratibha A. — Business Development Executive

Pharmaceutical Strategy | Healthcare Consulting | Commercial & Brand Strategy Healthcare and pharmaceutical strategy consultant with 8+ years of experience across pharma sales, business development, and healthcare consulting, currently working with a healthcare advertising & strategy consulting firm supporting leading pharmaceutical clients. In my current role, I work as a strategic partner to pharma brand and leadership teams, helping translate business challenges into structured marketing and commercial strategies. My work includes brand diagnostics, opportunity sizing, launch and lifecycle strategy, positioning frameworks, and audience-specific engagement models—designed around clearly defined objectives and measurable outcomes. I regularly collaborate with cross-functional stakeholders (marketing, medical, sales, and external agencies) to develop data-backed brand plans and go-to-market strategies that are customized by therapy area, market maturity, and customer segment (HCPs and patients). My earlier experience provides a strong consulting foundation: API business development for European markets (CEP & non-CEP), supported by market landscaping and competitor analysis using IMS and secondary intelligence Short-term consulting engagements involving covered market definition, PMPM-based planning, and HQ-wise target dissemination across multiple business units Business development and commercialization of SaaS, data, and analytics solutions, enabling evidence-based decision making On-ground pharmaceutical sales exposure, strengthening my understanding of real-world market dynamics I have also supported pharma product launches and growth initiatives through strategic involvement in real-world evidence programs, publications, MedCom, MedEd, and patient support ecosystems, leveraging digital and SaaS platforms.

Stackforce AI infers this person is a Healthcare Strategy Consultant with expertise in SaaS and pharmaceutical market dynamics.

Location: Mumbai, Maharashtra, India

Experience: 10 yrs 2 mos

Skills

Healthcare
Business Consulting
Business Development
Go-to-market Strategy
Proposal Writing
Market Analysis
Sales And Marketing
Teaching

Career Highlights

8+ years in pharmaceutical strategy and consulting.
Expert in developing go-to-market strategies.
Strong background in healthcare and analytical chemistry.

Work Experience

BioQuest Solutions

Manager I Consulting & BD (1 yr 11 mos)

Pharmarack

Manager I BD Commercial (2 yrs 3 mos)

Cadila Pharmaceuticals Limited

Assistant Manager (4 mos)

Sales and Marketing Management Trainee (1 yr)

Hinduja Hospital

Marketing Intern (1 mo)

Goa Institute of Management (GIM)

Senior Core Committee Member of Ribandar Talks (1 yr 6 mos)

Ryan International School - India

Assistant Teacher (3 yrs 2 mos)

Education

PGDM HCM at Goa Institute of Management (GIM)

Master of Science - MSc at University of Mumbai

Bachelor of Science - BSc at St. Xavier's College

Pratibha A.

Business Development Executive

Mumbai, Maharashtra, India10 yrs 2 mos experience

Key Highlights

8+ years in pharmaceutical strategy and consulting.
Expert in developing go-to-market strategies.
Strong background in healthcare and analytical chemistry.

Stackforce AI infers this person is a Healthcare Strategy Consultant with expertise in SaaS and pharmaceutical market dynamics.

Contact

Skills

Core Skills

HealthcareBusiness ConsultingBusiness DevelopmentGo-to-market StrategyProposal WritingMarket AnalysisSales And MarketingTeaching

Other Skills

Sales PlanningNew Business SalesSolution-orientedProduct PresentationData EntryPublic RelationsPurchase OrdersConfidentialityAdvertisingKey Performance IndicatorsContract NegotiationCase StudiesSubject Matter ExpertsRelationship DevelopmentNegotiation

About

Experience

10 yrs 2 mos

Total Experience

2 yrs

Average Tenure

1 yr 11 mos

Current Experience

Bioquest solutions

Manager I Consulting & BD

Jun 2024 – Present · 1 yr 11 mos · Mumbai, Maharashtra, India · On-site

HealthcareSales PlanningNew Business SalesSolution-orientedProduct PresentationGo-to-Market Strategy+8

Pharmarack

Manager I BD Commercial

Mar 2022 – Jun 2024 · 2 yrs 3 mos · Mumbai, Maharashtra, India

Responsible for various end to end business development activities for top 100 Indian Pharma companies
Developed clients from scratch for the Saas and Data & Analytics products as well as short term consulting projects for target setting and stockist list optimisation
Developed & created customised sales pitch decks with the help of data and requirements of the client
Helped in training and delivery of consulting projects aimed at disseminating targets at an HQ level for respective BUs after defining the required Covered Market
Helped in writing a grant proposal for BMGF
Developed & designed content and strategy for various marketing activities
Conducted retailer and distributor surveys

HealthcareCase StudiesSales PlanningNew Business SalesSubject Matter ExpertsRelationship Development+48

Cadila pharmaceuticals limited

2 roles

Assistant Manager

Oct 2021 – Feb 2022 · 4 mos · Ahmedabad, Gujarat, India

Was part of "Cadila Young Leadership Program" where I got the chance to work directly with the senior leadership team of Chemical SBU at Cadila Pharma
As a Business Deveopment professional, I was responsible for developing new clients and handling existing clients in Europe and Middle East region
Was involved in creating 5 year long range plan for the company. Created Whitepapers for 30 API molecules involving various target markets in Europe, US and ROW. Created a list of 800 molecules based on therapy and production capability of the organization to identify new products to be launched

Market AnalysisHealthcareCase StudiesSubject Matter ExpertsRelationship DevelopmentNegotiation+14

Sales and Marketing Management Trainee

Oct 2020 – Oct 2021 · 1 yr · Ahmedabad, Gujarat, India

Responsible for business development from scratch & handling existing clients in the European region
Understanding the market and targeting the right customer
Identification of new molecules which are still under patent to launch in US/Europe market
Building relationships from scratch with customers and maintaining the same
Solving technical queries of customers including regulatory, quality and R & D queries
Co-ordinating with supply team to make sure timely dispatch
Taking sales orders and negotiating prices
Creating case studies for CEP and other products
Regular export data and IMS analysis

HealthcareData EntryTechnical Sales PresentationsSecondary ResearchCommunicationBusiness Case Preparation+3

Hinduja hospital

Marketing Intern

Apr 2019 – May 2019 · 1 mo · Mumbai Area, India

During my internship I have helped in creating a Marketing Plan for State Of The Art Nuclear Medicine Services by doing market analysis.

HealthcareCommunication

Goa institute of management (gim)

Senior Core Committee Member of Ribandar Talks

Aug 2018 – Feb 2020 · 1 yr 6 mos · Goa,India

‘The Ribandar Talks’ is a student-driven initiative invites eminent individuals from the industry-academia and provides a platform for interaction.

HealthcareCommunicationLead GenerationContent Development

Ryan international school - india

Assistant Teacher

Nov 2014 – Jan 2018 · 3 yrs 2 mos · Mumbai, Maharashtra, India · On-site

Created and developed interactive weekly lesson plans, assignments, quizzes and exercises to increase engagement for grade 9th and 10th students for Math & Chemistry subjects of CBSE curriculum
Responsible for maintaining & entering the academic records and grades of SSC students of CBSE board

Public SpeakingQuizmakerAcademic WritingCommunicationPresentation SkillsTalent Scouting+7