Dec 2016 – Nov 2017 · 11 mos · Hyderabad Area, India

Mar 2016 – Nov 2016 · 8 mos · Hyderabad Area, India

• Managed LXR suite of digital marketing line of products: SaaS based product, Excel plugin and related mobile apps
• Scaled operations capacity by developing PLA support to LXRGuide product
• Automated Campaign Bidding thereby decreased AdWords product listing ads management to 20 mins per week
• Developed SEO expert Q&A type of marketplace for SMBs by extending functionalities of LXRMarketplace product
• o Achieved operations efficiency by bringing specificity to user questions
• Decreased AdWords account audit time by 99% through new AdWords Performance Grader
• Evaluated product concept for Commerce specific solution through user and competition research
• Implemented growth hacking techniques such as sales funnel grader and viral sharing as payment options
• Enforced re-use and consistency of technology assets across product lines
• Handled complete cycle of ideation, prioritization, wire framing UIs, implementation architecture and product releases
• Assisted sales team with lead qualification, user queries and product demos

Jul 2015 – Feb 2016 · 7 mos · Noida

• Responsible for product strategy and roadmap for FrameMaker line of products
• Applied data driven and value based approaches in prioritizing feature requests for next release
• Developed detailed, crisp business requirements and user stories to be used in product development
• Analyzed industry trends through annual surveys and deduced new TechComm trends
• Represented Adobe at LavaCon-2015 conference and delivered thought leadership presentation on new industry trends
• Active contributor to product evangelism agenda by attending industry conferences

Apr 2014 – Jul 2015 · 1 yr 3 mos · Pune Area, India

• Managed a team of 11 (7 Developers, 2 BAs and 2 QAs)
• Product owner for the Loylogic ON Commerce application which manages all Loylogic’s E-commerce solutions and supports back office processes
• Revamped the existing software with ExtJS framework in order to make it a sellable service to merchant partners
• Worked along with CFO & Operations in designing revenue sharing concept
• Cut revenue losses due to reconciliations issues with payment gateways. Drove re-design of order flow to reconcile currency conversions at various cash transfers between business partners
• Improved time of webservices integration by revamping merchant onboarding processes
• Brought strong user focus in webservices documentation and influenced major merchants to integrate with APIs
• Facilitated merchant IT teams in speedy API integration there by decreased operational effort in order status updates
• Solution architect of the audit creation and UI design for critical internal and pricing related data

Jan 2012 – Mar 2013 · 1 yr 2 mos · Hyderabad Area, India

• Developed Hedging infrastructure for Options portfolio
• Worked with Options traders from global offices to understand strateg-wide hedging requirements and to implement them
• Conceptualized risk factors and corresponding hedge instruments and isolated strategy wide risks
• Impact: Keeping huge portfolios risk free in real time

Jan 2009 – Dec 2011 · 2 yrs 11 mos · Hyderabad Area, India

• Created Next Generation reporting module that integrates with firm-wide internal data-structures
• Provided complex presentation abilities allowing users to create large and scalable reports in text, HTML and JS formats
• Forecasting Analytics: real time region-wise supply and demand of crude oil by analyzing real-time oil ship movements
• Spearheaded data vendor migration thereby decommissioned manual data cleanup processes
• Initiated internal training programmes, first of its kind at D. E. Shaw. Trained 30 member Fin-Research team in VBA-Excel

Jul 2007 – Jan 2009 · 1 yr 6 mos · Hyderabad Area, India

• Developed Pricing infrastructure that prices most of future-securities traded by the firm
• Decreased data vendor charges by formulating rule systems in finding golden prices
• Scaled the critical price verification process by introducing semi-manual interventions
• Automated many manual processes for various trading strategy groups

Jun 2006 – Jul 2006 · 1 mo · IIM Ahmedabad

• Developed first of its kind genetic algorithm based on-line scheduling modules for time tables and bus schedules