Praveen kumar — Product Manager

I’m a Technical Architect with 13+ years of experience designing and delivering large-scale e-commerce and digital platforms for global retail brands. Over the past 3+ years, I’ve specialized in Composable Commerce architectures, helping organizations modernize legacy platforms such as Salesforce Commerce Cloud (SFCC) by migrating to commercetools. These transformations have delivered measurable business outcomes, including up to 96% improvement in conversion rates, enhanced performance, and significantly faster time-to-market. What I do best: Architect and deliver end-to-end e-commerce solutions (BFF, microservices, headless CMS, OMS) Design scalable, cloud-native architectures on AWS, GCP, and Azure Lead and mentor engineering teams across design, delivery, and optimization phases Bridge technology, business strategy, and execution to create future-ready commerce platforms Core expertise: ##Commerce Platforms commercetools (Merchant Center & Frontastic Studio) ##Backend & APIs Node.js, GraphQL, AWS Lambda DynamoDB, SQL & NoSQL databases ##Frontend Technologies React, Redux, Next.js, JavaScript, HTML, CSS ##Search & Personalization Algolia, Elasticsearch ##CMS & Content Platforms Amplience, Contentful, Contentstack ##OMS & Feed Management Fluent OMS, Feedhero ##Analytics & Tracking Google Tag Manager, Adobe Analytics (Omniture) ##Cloud Platforms AWS, Google Cloud Platform (GCP), Microsoft Azure I also bring hands-on experience with a wide range of front-end frameworks and tooling, including Tailwind CSS, Bootstrap, Material UI, AngularJS, Angular, Backbone.js, and build tools such as Webpack, Grunt, Bower, Require.js, and Express.js. I started my career as a Java Developer, building a strong foundation in Core Java, Advanced Java, Servlets, JSP, and SQL, which continues to influence my architectural approach today. I’m particularly passionate about helping brands modernize their commerce stack with scalable, high-performance, and future-ready architectures.

Stackforce AI infers this person is a highly skilled Technical Architect specializing in E-commerce and Composable Commerce solutions.

Location: New Delhi, Delhi, India

Experience: 12 yrs 9 mos

Skills

Commercetools
Technical Architect
Full-stack Development
Node.js
React
Javascript

Career Highlights

Over 13 years of experience in e-commerce architecture.
Specialized in Composable Commerce and legacy platform migrations.
Led teams to achieve significant performance improvements.

Work Experience

Americangolf and RheinBrücke

Technical Architect at RheinBrücke IT Consulting Pvt. Ltd. (1 yr 10 mos)

Icreon

Associate Software Architect (2 mos)

ChangeCX

Technical Architect | Associate Technical Manager (1 yr 6 mos)

Bed Bath & Beyond

Technical Analyst at Bedbath and Beyond (4 yrs)

Artech Infosystem Private Limited

Sr. UI/Web Developer (1 yr 4 mos)

Fareportal

UI Designer & Developer (3 yrs)

Discovery India Pvt. Ltd.

UI Designer & Developer (4 mos)

The webplant private Limited

Website Developer (9 mos)

Education

Bachelor of Engineering (B.E.) at Shri Vaishanav Institute of Technology and Science Indore

Intermediate of Science at L K college Sitanmarhi India

10th at H. S. parari Sitamarhi Bihar India

Praveen kumar

Product Manager

New Delhi, Delhi, India12 yrs 9 mos experience

Highly Stable

Key Highlights

Over 13 years of experience in e-commerce architecture.
Specialized in Composable Commerce and legacy platform migrations.
Led teams to achieve significant performance improvements.

Stackforce AI infers this person is a highly skilled Technical Architect specializing in E-commerce and Composable Commerce solutions.

Contact

Skills

Core Skills

CommercetoolsTechnical ArchitectFull-stack DevelopmentNode.jsReactJavascript

Other Skills

ATG CommerceAWS API gatewayAWS CloudFormationAWS CloudFront DistributionAWS CognitoAWS I AMAWS IAMAWS LambdaAWS S3AWS SESAWS amplifyAWS dynamoDbAWS open SearchAWS policyAWS services

About

Experience

12 yrs 9 mos

Total Experience

1 yr 9 mos

Average Tenure

1 yr 10 mos

Current Experience

Americangolf and rheinbrücke

Technical Architect at RheinBrücke IT Consulting Pvt. Ltd.

Aug 2024 – Present · 1 yr 10 mos · Chennai, Tamil Nadu, India · Remote

I have been working as a Technical Archtiect/ Commercetools solution Architect and project planner on JIRA board. Following are the Responsibilties and accountabilities
(i) Improving the performance of American golf websites as a fast follows items
(ii) went onsite at client location for 6 weeks and Accomplished the phase 2 migration (Home, PLP, PDP, all static and dynamic pages(except cart, checkout, and account pages)- total 31 pages) of Salesforce to commerce tools platform along with leveraging benefits of Algolia and amplience within 8 months.
(iii) Accomplished Architecture and Estimation (based on 3 and 5 developers) to migration of SFCC platform ecommerce website to commerce tools platform.
(iv) Executed reverse engineering analysis of existing legacy site and finalize the approach of migration and efficient search tools and CMS under project budget.
(v) Supervising the team of 5 members to complete a project under budget on commerce tools platform as part of Salesforce cloud to commerce tools migration.
(vi) Acquiring knowledge on different microservices used in SFCC site.
(vii) Established Preparation and Collaboration among the microservice teams to upload the data on commerce tool projects (DEV/UAT/PROD).
(viii) Incorporating design discussion/data modeling with the Stakeholders.
(ix) started development on MVP items as business requirement.
(x) Proposed performance-based solutions and ensured a highly secure application.

E-commerce SEOSearch toolsCommerceToolsSoftware Project ManagementCloud ApplicationsTechnical Project Leadership+9

Icreon

Associate Software Architect

Apr 2024 – Jun 2024 · 2 mos · Noida, Uttar Pradesh, India · Remote

Icreon Communications Pvt. Ltd. acquired ChangeCX and their current projects. Consequently, the new team structure has been built. I worked on the current project (Scholastics, which was earlier continued with ChangeCX) as an Associate Software Architect and led a team of 10 developers (4 backend and 6 frontend developers) to develop the new features and functionalities of the Scholastic project. Following the role and responsibilities with used technologies.
(1) Scholastic Art and Writing Awards (artandwriting.org - April 2024 to June 2024)
(A) My Role and Responsibilities – I worked as Development Manager/Technical Manager/Architect/Full Stack Lead developer and managing the team size of 15 members. Basically we have been developing the portal with 7 types of users for art and writing awards (according to access levels) with stripe payment functionalities.
(B) Technologies Used :- We developed the both tools on Commerstools platform with following technologies from scratch like (a) Node JS (b) Chakra UI (next JS framework) (c) HTML 5 (d) open search (e) server-less architecture framework (f)various AWS services (g) selenium automation tools.

AWS S3React.jsFull-Stack DevelopmentAWS LambdaAWS CloudFormationServerless Framework+8

Changecx

Technical Architect | Associate Technical Manager

Sep 2022 – Mar 2024 · 1 yr 6 mos · Noida · Remote

I worked at ChangeCX India Pvt. Ltd since 2022 and was involved in various project according to project need and my skill sets. There were two projects on which I have worked on Architecture Design level. I did one of those from scratch and another Project is under development and we have been doing re-architect to meet the client goal. Following are the details for those projects in brief –
(1) BarkBox (barkbox.com - Sept 2022 to June 2023)
(A) My Role and Responsibilities – I worked as Development Manager/Technical Manager/Architect/Full Stack Lead developer and managing the team size of 10 members. I have worked in Admin Portal like product management, interface for affiliate programs of this website with cart and checkout(with multiple payment gateway features). Basically we developed two tools( merch tool and happy tool) for the Barkbox which includes product management page for admin users and cart and checkout functionalities.
(B) Technologies Used :- We developed the both tools on Commerstools platform with following technologies from scratch like (a) Next js (React Framework) (b) Tailwind CSS
(c) HTML 5 (d) elastic search (e) compo-sable commerce of commerce tools
(2) Scholastic Art and Writing Awards (artandwriting.org - Sept 2023 to March 2024)
(A) My Role and Responsibilities – I worked as Development Manager/Technical Manager/Architect/Full Stack Lead developer and managing the team size of 15 members. Basically we have been developing the portal with 7 types of users for art and writing awards (according to access levels) with stripe payment functionalities.
(B) Technologies Used :- We developed the both tools on Commerstools platform with following technologies from scratch like (a) Node JS (b) Chakra UI (next JS framework) (c) HTML 5 (d) open search (e) server-less architecture framework (f)various AWS services (g) selenium automation tools.

React.jsGraphQLNext.jsAWS LambdaAmazon S3Amazon APIgateway+18

Bed bath & beyond

Technical Analyst at Bedbath and Beyond

Sep 2018 – Sep 2022 · 4 yrs · Gurugram, Haryana, India

Bedbath is the group of company having many wings like https://www.bedbathandbeyond.com/ , https://www.buybuybaby.com/ , https://www.bedbathandbeyond.ca/ and https://www.harmonfacevalues.com/ etc. Which have own products and stores in US and Canada relevant to home appliances, baby, college student and cosmetics. I am working on projects under IDC and my responsibilities are developing code for website enhancement, new feature implementation and production support for above websites using React, Redux HTML and CSS etc. and tracking via analytics tools like Adobe (omniture), Facebook pixel and google etc.
Also, I worked on one of the wings of Bedbath which gives style guide services for US customers for decorating the Home, offices, and apartment. The wing name is Decorist, which is the part of Bed bath and beyond (e-commerce website) I am responsible to create functionalities of web site with React, Redux, Webpack, Babel, Docker container technologies and migrate it from AngularJs. I am also enhancing and implementing its legacy feature in AngularJs. I have managed the dev environment on AWS could for the development and testing.

ATG CommerceNext.jsRedux.jsAngularJSNode.jsReact+1

Artech infosystem private limited

Sr. UI/Web Developer

Apr 2017 – Aug 2018 · 1 yr 4 mos · Gurgaon, India

I am working for the project Bed bath and beyond (eCommerce website) Enhancement using React, Redux, Webpack, Babel, Docker container technologies. I am responsible to create functionalities of web site with React, Redux, Redux-saga, Webpack and Babel. This project has backend JAVA ( ATG Oracle) & drupal for content management.

CSSReact.jsRedux.jsCSS 3HTML 5JavaScript+1

Fareportal

UI Designer & Developer

Apr 2014 – Apr 2017 · 3 yrs · Gurgaon, India

I worked on MVC architecture using Backbone.js , node.js and task runner as a grunt server. I have sound knowledge of JavaScript, Jquery, and HTML5.
I have designed and developed newsletter and Landing pages for the newsletter using JavaScript, CSS, HTML. I am able to 100% support for all email clients.( e.g.- yahoo, MS outlook 2007, Android Gapps, Gmail, Hotmail, Rediffmail etc.)

CSSCSS3HTMLEmail TemplateAdvanced CSSBackbone.js+2

Discovery india pvt. ltd.

UI Designer & Developer

Dec 2013 – Apr 2014 · 4 mos · Okhala phase-1, New Delhi

I work as a UI Developer to design Responsive websites for company’s products using HTML5, CSS3 and JavaScript (jQuery library). I have worked on bootstrap 3.0 and foundation 5 frameworks.
My best websites are http://www.spykarolbaghmarket.in/ , http://www.stingcamerastingcamera.com/ , http://www.secretearpiece.com/, http://stingoperationcamera.in/

CSSCSS3HTMLJavaScript

The webplant private limited

Website Developer

Jan 2013 – Oct 2013 · 9 mos · New Delhi Area, India

I work on hubspot portal to develop CMS Templates and COS Templates. I develop websites for Mobile, ipad and variable screen size of monitor. I am responsible to check browser compatibility on all three browsers (IE all versions, Mozilla Firefox, and Google chrome) of websites.

CSSHTMLJavaScript