Mar 2021 – Apr 2024 · 3 yrs 1 mo

• Led the product management and design team for all of DataWeave’s AI based SAAS products in retail Pricing Intelligence and Digital Shelf Analytics (DSA). Part of the senior leadership team responsible for product strategy.

Jan 2021 – Apr 2024 · 3 yrs 3 mos

• Part of the senior leadership team responsible for product strategy. Led the product management and design team for all of DataWeave’s ML-based SaaS retail analytics products, including Pricing Intelligence, Digital Shelf Analytics (DSA) product. Led the company’s transformation from a services-led business model to a product + services business model by rationalizing business areas, creating required systems and processes, and aligning all functions towards the goal. Currently, the company can serve 2x customers with the same team. Enhanced the pricing and merchandising intelligence products for various verticals, including grocery, apparel, and home décor, that helped the company grow its ARR by 50% in 2 years. Established the product management function and scaled the PM team from scratch. Grew the team into a business-focused team with metrics, OKRs, and processes. Productized ML/AI-based use-cases for brands and agencies.

Jan 2021 – May 2026 · 5 yrs 4 mos

• Host for a podcast that talks about how to navigate your careers for professionals. The podcast is avaialable in Spotify and Google Podcast

Nov 2017 – Feb 2021 · 3 yrs 3 mos · Greater Bengaluru Area

• Led the Product Management, Product Marketing, and Analytics teams for Nears’ Location Intelligence based AdTech product. Built new features into Near’s DSP and location-based audience solutions that helped the company grow in the ANZ and US markets

Jan 2017 – Jan 2021 · 4 yrs

• Led the Product Management, Product Marketing, Analytics and Product Ops teams (25 members) for Nears’ Location Intelligence-based AdTech product. Unlocked two new revenue streams, one a SaaS based location intelligence audience product used by digital publishers to improve their CPMs, and an offline attribution product that measures the effectiveness of campaigns. Headed the offline attribution business and partnered with Ad agencies and landed the first set of enterprise customers. Forged and maintained partnerships with AdTech partners, and location data supply partners and led the initiative to minimize the impact of 3rd Party Cookie deprecation and IDFA opt-in.

Jan 2016 – Nov 2017 · 1 yr 10 mos · Mumbai

• Led the Product Management, Product Marketing, and Analytics teams for Nears’ Location Intelligence based AdTech product. Built new features into Near’s DSP and location-based audience solutions that helped the company grow in the ANZ and US markets

Jan 2016 – Jan 2017 · 1 yr

• Developed the strategy for using Idea’s Customer Data for Adtech, digital marketing and voice & messaging use-cases, and created a privacy and regulatory framework with the respective functions. Led the business through partnerships with Indian Ad-Networks and DSPs and grew the business from 0 to an annual run rate of Rs 14 Crore in 2 years.

Jan 2015 – Jan 2016 · 1 yr

• Product head for the Sokrati SaaS marketing platform; managing a team of Product Managers, Business Analysts and Engineers, reporting to the CEO. Released the first version of the a workflow automation and optimization product for campaign launch, measurement, and optimization for Search, Social, Display & E-Mail Marketing for e-comm companies.

Jan 2015 – Dec 2015 · 11 mos

Mar 2014 – Dec 2014 · 9 mos

Jan 2014 – Jan 2015 · 1 yr

• Defined the product vision and strategy for PubMatic’s next generation Big Data and reporting platform and launched the first version of the Big Data reporting platform.

Aug 2010 – Jan 2014 · 3 yrs 5 mos

Jan 2010 – Jan 2014 · 4 yrs

• Defined the product strategy for the continuous availability (CA) solution (MetroCluster) for NetApp (Rev-$300M) and managed the new product introduction of NetApp’s MetroCluster solution to the market.

Jun 2009 – Jul 2010 · 1 yr 1 mo

Jan 2009 – Jan 2010 · 1 yr

• My assignments included defining customer retention strategies for a leading Kuwaiti mobile operator and developing a growth strategy for a leading Enterprise Telephony provider in India, helping it evolve into a Solutions Integrator.

Jan 2001 – Jan 2008 · 7 yrs

• Part of the team that developed physical layer and RF software for 3G and 4G based stations and modems and WiMax systems.