Praveen Varma — Operations Associate
My journey began with Godrej & Boyce, where I stepped into the world of B2B Sales fresh out of my B.Com program. While the terrain was unfamiliar, I thrived on the challenge of selling engineering services to Quality heads across diverse companies. As a recent graduate, I honed my people skills, from cold visits to utilizing LinkedIn for lead generation. My unconventional methods not only earned me two KAIZEN awards but also paved the way for a game-changing deal that left an indelible mark on my Business Unit. Eager for a shift to the B2C arena, I made the leap to UNIBIC, a rapidly ascending FMCG brand, without prior experience. Undaunted, I embraced trade marketing, excelling in product launches and trade promotions. Leading a team of 20, I proudly received the company's Best Trade Marketing Award. Two years later, I embraced a new challenge with Byju's, a unicorn startup. As Manager Marketing in their innovative offline learning centers vertical, I ventured into uncharted territory once again. This time, my focus was on the South region, where I spearheaded marketing efforts, launched centers, and pioneered school partnerships. Continuing the journey, I joined HCLTech's BFSI marketing team, tasked with insurance and capital markets. Despite my industry inexperience, I quickly adapted, contributing to industry events, client visits, and impactful lead generation campaigns. My story is one of relentless growth, adaptability, and a passion for delivering tangible results. Let's connect and explore how we can achieve more together!
Stackforce AI infers this person is a versatile marketing professional with experience in B2B and B2C sectors.
Location: Chennai, Tamil Nadu, India
Experience: 9 yrs 6 mos
Skills
- Marketing Operations
- Strategy
- Data Management
Career Highlights
- Awarded two KAIZEN awards for innovative sales strategies.
- Led a team of 20 in successful product launches at UNIBIC.
- Spearheaded marketing initiatives at Byju's, driving significant growth.
Work Experience
State Street
Campaigns Management Officer (6 mos)
Program Manager - Communications and Service Improvement (Infrastructure Reliability Operations) (2 yrs)
HCL Technologies
Deputy Manager - Marketing and Communications (1 yr 4 mos)
BYJU'S
Marketing Manager (8 mos)
Unibic Foods India Pvt Ltd
Trade Marketing Manager - Tamil Nadu (2 yrs 3 mos)
Godrej & Boyce Mfg. Co. Ltd.
Senior Marketing Executive (2 yrs 9 mos)
Education
Master of Business Administration - MBA at Loyola College
Bachelor of Commerce (B.Com.) at University of Madras
GNIIT (Business Intelligence) at National Institute of Information Technology
+2 at F.E.S Mat & Hr Sec School