May 2025 – Oct 2025 · 5 mos · Mumbai

• Sixer was acquired by Dream Sports (Dream11) in 2023.
• We wound down operations after the Gaming Ban in India in 2025.
• Sixer is India’s leading fantasy-sports stock-trading platform, redefining sport fandom by pairing the thrill of the game with the strategy of trading.
• Led product for Sixer, a fantasy sports stock-trading platform (Dream Sports). Owned complete product roadmap across core gameplay, UX/navigation, bonusing & personalisation, and growth.
• Led end-to-end app redesign by deeply embedding AI across the product development lifecycle — used AI for user research synthesis, CS log analysis, PRD generation, and rapid prototyping, significantly compressing product discovery and delivery cycles
• Owned game mechanics and model improvement roadmap including new trading formats (spread, up-and-down), Dream11 FPS scoring integration, and personalised bonusing

Jul 2019 – Sep 2024 · 5 yrs 2 mos · Mumbai Area, India

• Product Leader at Dream11, India's biggest fantasy gaming platform (valued at $8Bn, 230+ million registered users)
• AI-Powered Customer Experience (North Star: Retention)*
• Built the CX charter from scratch; ran causal analysis identifying ₹870 Cr in annual platform losses from silent sufferers (~1.6% retention drop) — built the business case that changed C-suite prioritisation
• Architected a GenAI-first CX strategy after benchmarking 19 companies (Amazon, Uber, Zappos, Spotify, Swiggy) - pivoted to voice-first, AI-automated resolution at scale
• Increased CS team efficiency by 40% by implementing GenAI models (AWS Bedrock, Zendesk) for sentiment analysis, voice-to-text transcription, automated quality audits, and agent response suggestions
• Devised RAG-based GenAI self-help bot; led build vs. buy evaluation of major vendors, replacing legacy chatbot with scalable AI-native solution
• User Acquisition & Growth at Scale (North Star: New Depositors)*
• Scaled platform from 20M to 200M+ registered users and 100M paid depositors over 6 years
• Launched Dream11 on Google Play Store (100M+ downloads, 4.4 rating) — coordinated 80+ engineers;65% increase in depositors at 15% lower CACs
• Designed and launched configurable referral platform with A/B testing — increasing referral depositors by 20% at lower CAC (20% of blended CAC)
• Drove Tier 2/3 growth via Hindi and Kannada localisation — 2.5% platform-level depositor increase, 8–15% delta depositors across campaigns
• Redesigned new user onboarding journey through continuous experimentation — 25% increase in depositors
• Product Leadership & Platform Strategy*
• Co-created global development prioritisation framework with Tech and Design leadership for the entire org
• Operating partner - Sixer (Dream Sports portfolio co) built annual operating plan, guided product strategy, integrated within Dream Sports ecosystem
• Founded and led Women in Product community at Dream11, fostering mentorship and collaboration

Feb 2018 – Jul 2019 · 1 yr 5 mos · Mumbai Area, India

• Worked on New User Acquisitions and introducing Social Gameplay on Dream11.

Mar 2016 – Nov 2017 · 1 yr 8 mos · Noida Area, India

• Recipient of two Impact Awards (top 10%). Led product across Paytm Mall, Growth, and Deals.
• Launched Paytm Mall — led migration of marketplace to independent app and web platform serving millions of users
• Drove 530% transaction growth and 315% revenue increase for deals business in 7 months; doubled purchase conversion from 7% to 15%
• Pioneered industry-first offline-to-online shopping experience: QR code scanning, brand store discovery, local shop purchases
• Led App Store Optimisation — secured #1 keyword ranking for “wallet,” improved “mobile recharge” from #4 to #2
• Optimised transactional SMS strategy across channels, achieving annualised savings of ₹10.3 Cr

Aug 2015 – May 2016 · 9 mos · Greater Delhi Area

• ClassVerse is a membership based service, where users can go to any number of fitness and dance classes, gyms, studios and trainers any time they want. Members, for a fixed fee can workout at the gym one day, do yoga another and bust some dance moves some other day. We offer over 60,000 classes at more than 1,200 studios. We are currently operational in Mumbai, Delhi NCR, Bengaluru, Chennai and are expanding pan-India soon.
• Led product management end-to-end: feature prioritisation, wireframes, QA, and release cycles for web and mobile
• Drove product conversion through A/B testing (Optimizely) and user research; managed product, engineering, marketing, and business development

Oct 2014 – Apr 2015 · 6 mos · New Delhi

• Worked with CXOs of enterprise clients (Dish TV, OLX, Snapdeal, Groupon) to enhance customer experience strategies. In a team of 5, drove 60% company revenue growth through key account management and tailored customer success strategies.

Mar 2012 – Oct 2014 · 2 yrs 7 mos · New York

• Designed and implemented data warehouse (IBM Netezza) and regulatory reporting for the Volcker Rule using Python. Extended the solution for trader performance evaluation, enabling regulatory systems for appraisal and risk management. Recipient of Platinum Appreciation Award.

Jun 2011 – Aug 2011 · 2 mos · New York, New York

• Worked on a Proof of Concept for migration of database modules from Microsoft SQL Server to IBM Netezza.
• Responsible for loading data (of the order of billion records) into Netezza.

May 2009 – Jun 2009 · 1 mo · Gurgaon, India

• Worked with IBM Cognos 8 BI