Pruthvi Mehta

Co-Founder

Mumbai, Maharashtra, India3 yrs 11 mos experience
Highly Stable

Key Highlights

  • Expert in transforming complex ideas into engaging content.
  • Recognized among Top 50 creators at ICAI Influencer Meet.
  • Proven track record in statutory audits and financial reporting.
Stackforce AI infers this person is a Finance and Content Creation expert with a strong focus on personal branding.

Contact

Skills

Core Skills

Content CreationPersonal BrandingStatutory AuditsFinancial AnalysisAudit EffectivenessContent DevelopmentIndirect TaxationInternal Audit

Other Skills

GhostwritingContent StrategySocial Media ManagementSEOVideo ScriptingFinancial ReportingAudit MethodologyStakeholder CollaborationRegulatory ComplianceProcess OptimizationData AnalyticsComplianceAudience EngagementScriptingGST Advisory

About

I'm a Chartered Accountant turned storyteller, helping founders, professionals, and brands build authority through words, stories, and videos. After three years in statutory audit at EY, I realised that numbers weren't the only way to tell a story. Every business has intent, struggle, and purpose, and that's what I love bringing to life through content. Most experts know their craft but struggle to share it online. That's where I come in, helping them build personal brands through ghostwriting, storytelling, and video creation that actually sound human. I also love public speaking and anchoring, because for me, storytelling isn't just about writing. It's about connecting. My work has been featured in LiveMint, The New Indian Express, and LinkedIn News India, and I've been recognised among the Top 50 creators invited to the ICAI Influencer Meet. I've also served as a judge at SRCC, interacting with some brilliant young minds. Numbers built my foundation. Stories built my voice. Now, I help others build theirs. 📩 Open to collaborations and conversations: ca.pruthvi.d.mehta@gmail.com

Experience

3 yrs 11 mos
Total Experience
3 yrs 6 mos
Average Tenure
4 mos
Current Experience

Pankhi ventures

Founder

Jan 2026 – Present · 4 mos

  • As Founder at Pankhi Ventures, I run a content and personal branding studio built for founders and professionals who have real expertise but struggle to communicate it online.
  • We work with individuals who know their craft deeply but need a strategic, consistent voice to match, on LinkedIn, Instagram, and beyond.
  • My role includes:
  • Writing and ghostwriting LinkedIn posts, articles, and long-form content for founders and thought leaders
  • Managing social media end-to-end, covering strategy, content calendar, posting, and engagement
  • Building personal brand strategy for professionals ready to become the go-to voice in their niche
  • Designing and writing carousels that combine visual storytelling with sharp copywriting
  • Scripting short-form video content (reels and YouTube Shorts) that turns expertise into retention-worthy content
  • Ensuring all content is optimised for SEO, AEO, and GEO so clients get found not just by people, but by search engines and AI platforms
  • I personally work with every client, from the first strategy conversation to the last word published, to make sure their content sounds like them, not like everyone else.
GhostwritingContent StrategySocial Media ManagementSEOVideo ScriptingContent Creation+1

Groww, india

Content Creator

Jan 2023 – Apr 2023 · 3 mos · Ahmedabad, Gujarat, India · Remote

  • At Groww, I contributed to content that simplified financial concepts for a digital-first audience. I helped break down personal finance, investing, and tax topics through engaging formats — from short-form content to interactive storytelling on Youtube and Instagram.
  • My role required not only strong subject matter knowledge but also the ability to translate technical terms into clear, digestible language. Through this, I honed my skills in audience engagement, content scripting, and voice-based delivery across platforms.
Content CreationAudience EngagementScriptingContent Development

Ey

2 roles

Executive

May 2022 – Jul 2025 · 3 yrs 2 mos

  • As part of the Assurance team at EY, I led and executed statutory and group audits for listed and multinational clients across sectors including telecommunications, manufacturing, hospitality, and travel. My role demanded a sharp understanding of audit methodology, stakeholder collaboration, and regulatory compliance.
  • I was entrusted with key audit areas and handled them independently, identifying material misstatements and process inefficiencies while ensuring alignment with Companies Act and global reporting standards.
  • Key Highlights:
  • Executed statutory and group audits for 10+ listed companies (Revenue > INR 42,187 Cr+) spanning across 4+ sectors such
  • as telecommunications, travel, manufacturing, and hotel Industry.
  • Uncovered an INR 6.5 crore depreciation irregularity, ensuring Companies Act compliance and enhancing financial reporting
  • accuracy.
  • Discovered an INR 6 crores inventory overvaluation due to unaccounted solar income, optimizing financial performance and
  • informing strategic decisions.
  • Enhanced time savings by 40% for a manufacturing client by conceptualizing and proficiently utilizing Audit Methodology tools.
  • Independently oversaw the statutory audit for an NSE-listed travel firm, collaborating closely with 4+ cross-internal experts.
  • Led a cross-border team of 4 (including Netherlands-based professionals) for SOX compliance and ICFR reporting, ensuring
  • internal control robustness.
  • Identified discrepancies in cut-off procedures of accounting, resulting in rectifications equivalent to 10% of turnover.
  • Responsible for critical areas such as Revenue, Trade Receivables, Inventories, Payroll, Expenses, and Trade Payables.
Financial ReportingAudit MethodologyStakeholder CollaborationRegulatory ComplianceStatutory AuditsFinancial Analysis

Executive

Nov 2021 – Apr 2022 · 5 mos

  • At EY Bangalore, I focused on enhancing audit effectiveness through data-driven approaches and deep technical compliance. I applied analytical tools to streamline key audit areas and ensure high-precision outputs under tight timelines.
  • My responsibilities also included ensuring alignment with Indian Accounting Standards and statutory regulations, contributing to stronger, more transparent financial disclosures for clients.
  • Key Highlights:
  • Implemented Data analytics to perform audit procedures to get more efficient outcomes,
  • characterized by 20% reduction in time and increased accuracy across 5+ financial areas
  • Ensured compliance with 15+ relevant Ind AS, Disclosure requirements, Company Law, and
  • other regulations, fortifying transparent and accurate financial reporting
Data AnalyticsComplianceFinancial ReportingAudit Effectiveness

Navkar consultancy services

Articled Assistant

May 2019 – Aug 2021 · 2 yrs 3 mos · Ahmedabad, Gujarat, India

  • During my articleship at Navkar Consultancy, I worked extensively in the field of Indirect Tax, primarily focusing on GST advisory, compliance audits, and refund assistance for clients across sectors including fintech, textiles, and manufacturing.
  • My responsibilities involved both analytical and consultative tasks — from optimizing tax structures for high-growth fintech clients to streamlining compliance for large-scale enterprises.
  • Key Highlights:
  • Enabled 65% tax savings for a fintech client by routing consideration through interest channels and advising on optimized tax incidence
  • Conducted GST compliance audits for an apparel manufacturer with INR 900Cr+ revenue, including ERP consultation and reporting alignment
  • Led GSTR-9 & 9C audits and ITC reconciliations for a PAN-India client (INR 300Cr+ revenue)
  • Assisted in GST refund advisory of INR 3Cr+ for corporate and non-corporate clients within the textile sector
GST AdvisoryCompliance AuditsTax OptimizationIndirect Taxation

R. r. khandol & co

Articled Assistant

Aug 2018 – Apr 2019 · 8 mos · Bhuj, Gujarat, India

  • During my articleship with R.R. Khandol & Co., I worked across statutory, concurrent, and internal audit assignments in banking and service-sector environments.
  • My responsibilities included risk assessments, SOP audits, compliance reviews, and strategic advisory, helping organizations strengthen their financial controls and optimize operational efficiency.
  • Key Highlights:
  • Bank Audit:
  • Achieved a 10% improvement in loan book quality and a 25% reduction in NPAs by assessing credit and operational risk systems of a nationalized bank’s branch with a ₹66Cr loan book
  • Conducted concurrent audits, flagged non-compliance, and contributed to SOP restructuring and risk management
  • Internal Audit:
  • Enabled a 15% increase in cash flow and 20% reduction in outstanding debts by leading an SOP optimization project and advising on fund allocation strategies
  • Evaluated internal controls across 7+ departments (sales, finance, HR, procurement, etc.) for a hotel group with ₹80Cr revenue
AuditRisk AssessmentCompliance ReviewsInternal Audit

Education

Institute of Chartered Accountants of India

Chartered accountant — Taxation

Jan 2017 – Sep 2021

ACCA

ACCA Affiliate

Mar 2022 – Apr 2023

R.J. Tibrewal Commerce College

Bachelor's degree

Jan 2019 – Jan 2020

Shri J.B.Thacker Commerce College

Bachelor of Commerce - BCom

Jan 2017 – Jan 2019

St. Xavier's High School

HSC — Commerce

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