Punya Sekhar

Associate Consultant

Bengaluru, Karnataka, India20 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led team growth by 3x in business consulting.
  • Delivered multimillion-dollar impact through digital transformation.
  • Expert in Adobe Experience Cloud and digital strategy.
Stackforce AI infers this person is a Digital Marketing and Business Consulting expert with extensive experience in SaaS and customer engagement.

Contact

LinkedIn

Skills

Core Skills

Business ConsultingDigital TransformationOperations ManagementCustomer SuccessDigital MarketingCustomer EngagementAnalyticsBusiness AnalysisWeb AnalyticsProduct ManagementPpc Management

Other Skills

Adobe Experience CloudTeam ManagementDigital StrategyClient AdvisoryProcess EnhancementsClient NegotiationsEmail AcquisitionWeb Traffic OptimizationEmail MarketingProject ManagementMarCom ManagementDashboard DesignProduct MarketingSEOOnline Advertising

About

20 years in Digital Marketing Strategy and Business Consulting. Delivery Management. SME in Web Analytics, Insights, Optimization and Personalization, Adobe Stack. Helping companies to Transform, Migrate and Excel in digital platforms. Strong knowledge in digital solutions’ Architecture, Implementation, & Integrations. Undertaken multiple Digital Transformation deliverables and ensured high success rate across industries. PROFESSIONAL SNAPSHOT • Adobe Practice Setup and Consulting • Experience in working in Global Delivery Center Setup • Consulting and Strategic Execution of Business Objectives • Professional Services Sales and Renewal Support • End to End Delivery Management (onboarding to renewals) • Strategy & Planning, CRM, B2B Sales, Business Ops, Vendor Management • Consumer research and forecasting based on Market Circumstances and Competitors

Experience

20 yrs 2 mos
Total Experience
2 yrs 10 mos
Average Tenure
10 yrs 6 mos
Current Experience

Adobe

4 roles

Senior Manager - Strategy and Business Consulting

Promoted

Feb 2024 – Present · 2 yrs 3 mos

  • Job Profile
  • ► Manage and Lead team of Business Consultants and Digital Strategists
  • ► Professional Services Consulting Delivery for Adobe Experience Cloud Products.
  • ► Build and Grow new services and solutions as part of competency leadership
  • ► Groom team on strategic discussions with business stake holders
  • ► Customer Success – Define Roadmaps and project execution and conduct QBRs
  • ► Digital Acceleration and Transformation of Clients
  • Key Contributions
  • ► As Competency and Delivery Lead for Strategy and Business Consulting (Offshore)
  • > Grew Business Consulting Team by 3x
  • > Expanded Consulting to new LOBs (Sign, Campaign, AEP, AJO)
  • > Strategy for Digital Transformation using Adobe Experience Cloud
  • > Played Advisory Role for Digital Roadmap and Governance for F50 clients
  • > Delivered Business Consulting for regions resulting in multimillion-dollar impact
  • > Worked as Adobe Multi Solution Practitioner and Architect for multiple clients
  • > SME for Business Consulting of Banking and FSI, B2B, Ecom, Healthcare, HiTech
Adobe Experience CloudBusiness ConsultingDigital TransformationTeam Management

Manager - Strategy and Business Consulting

Promoted

Feb 2021 – Jan 2024 · 2 yrs 11 mos

Lead - Strategy and Business Consulting

Feb 2019 – Jan 2021 · 1 yr 11 mos

Senior Business Consultant

Aug 2015 – Jan 2019 · 3 yrs 5 mos

Simplotel

Head of Operations

Feb 2015 – Jul 2015 · 5 mos · Bengaluru, Karnataka, India

  • Job Profile
  • ► Manage and Supervise team of Content Writers, CSMs, Analysts.
  • ► Building governance model for Onboarding Customers on Simplotel Technology.
  • ► Responsible for Process enhancements, Client Negotiations and Customer Success
  • Key Contributions
  • ► Built team of 30 members, On-boarded 100 plus customers, Website Designs and Optimizations (IC)
Customer SuccessProcess EnhancementsClient NegotiationsOperations Management

Metro cash & carry india private limited

Head of Digital Marketing

Jul 2014 – Jan 2015 · 6 mos · Bengaluru, Karnataka, India

  • Job Profile
  • ► Manage Metro India Digital Marketing Efforts (www.metro.co.in)
  • Key Contributions
  • ► Enabled Email Acquisition model to increase Email DB by 20K in and Email Open Rate by 2% (BPs)
  • ► Web Traffic Increased by 20% and Collateral (Catalog) downloads increased by 80%
  • ► Content Optimization Methods introduced to decrease Exit Rate
Digital MarketingEmail AcquisitionWeb Traffic OptimizationCustomer Engagement

Dell

Lead and Advisor – Business Analysis

Dec 2010 – Jul 2014 · 3 yrs 7 mos · Bengaluru Area, India

  • Job Profile
  • ► Lead team of Digital Marketing Business Analysts to optimize Dell’s customer support site
  • ► Define analytics projects and execute to help global business to make decisions around Dell Support MarComs, Strategic Investments, Branding Framework
  • ► Web Failure Rate Analysis, Article Evaluation, Project Management
  • ► Partner Portal Analytics - Portal Pages Analysis, Partner Tools Evaluation, User Navigation Assessment
  • ► MarCom Management - Track, Measure, Report and Analyze the Email, Banner and Paid Campaigns, Blogs and Social Media Posts
  • ► Omniture Support - Tracking Code, Site Catalyst, Test & Target, Excel Client, ClickMap, Data Warehouse
  • Key Contributions
  • ► Successfully managed team of analysts and delivered exceptional results
  • ► Contributed to a revenue impact of $2M through customer support analytics
  • ► Designed Global Portal Metrics Dashboard for Executive Directors
  • ► Proposed Email Creative Template received 200% increase in Click Through Rate
Digital MarketingAnalyticsProject Management

Enlume inc

Business Analyst and Product Manager - Web Analytics

Oct 2009 – Dec 2010 · 1 yr 2 mos · Hyderabad Area, India

  • Job Profile
  • ► Spearheading the Reach Analysis product strategy, design, development and marketing activities
  • ► Liaising with engineering, user experience and web development teams to coordinate their inputs into the product
  • ► Product Marketing through Email Campaigns, SEM and SEO, Press releases, Social Media updates and brand awareness activities
  • Key Contributions
  • ► Driven qualified traffic to website though search engines and referring websites
  • ► Streamlined the operations and processes for scalability
  • ► Imparted product knowledge to the team and trained in service delivery
  • ► First page ratings (SERP) for the website in all major Search Engines
Business AnalysisAnalyticsMarCom ManagementDigital Marketing

Netelixir

Senior Account Manager - Paid Search

Jan 2008 – Jun 2009 · 1 yr 5 mos · Hyderabad Area, India

  • Job Profile
  • ► Supervise and manage online advertising (PPC) budgets of over USD100,000 for Fortune 500/IR 500
  • ► Led Search Marketing efforts in Retail, Foods, and Entertainment and B2B verticals
  • ► Build and promote multi platform PPC campaigns and preparation of SLA’s according to business goals
  • ► Responsible for all business development and execute operational plans for the PPC campaigns
  • ► Reaching the revenue, cost per sale and conversion targets with the given budget
  • Key Contributions
  • ► Developed team of analysts and account managers
  • ► Increased conversion rate by 40% and ROI by 15% in the hardest economic times
  • ► Reduced cost by 30% while retaining the same conversion rate
  • ► Increased revenue for the company by adding new services to the existing clients
Web AnalyticsProduct MarketingSEOProduct Management

Zeta global

Program Manager - Email Marketing

Jun 2005 – Jan 2008 · 2 yrs 7 mos · Hyderabad Area, India

  • Job Profile
  • ► Supervise Email marketing campaigns and ensure periodic tracking of Key Performance Indicators (KPI)
  • ► Certifying compliance and quality, active co-ordination, implement and post-deployment analysis
  • ► Responsible for flawless e-mail marketing efforts, process enhancement and execution
  • ► Articulate and execute quarterly profit reports and results for Fortune 500 clients
  • Key Contributions
  • ► Managed 32 of TimeInc Titles’ email campaigns simultaneously with flawless execution
  • ► Excellent output for the biggest email campaigns for the Fortune 500 clients
  • ► Expertise in designing email-campaigns adhering to the CAN-SPAM Act and W3C standards
PPC ManagementOnline AdvertisingBusiness DevelopmentDigital Marketing

Education

Indian Institute of Management Bangalore

Executive General Management Programme

Jan 2017 – Jan 2018

All India Management Association (AIMA)

PGDM

Jan 2003 – Jan 2005

Vellore Institute of Technology

Bachelor of Engineering — EEE

Jan 1999 – Jan 2003

National Institute of Information Technology

Diploma in Web Centric Computing

Jan 2001 – Jan 2002

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