Sep 2024 – Jun 2025 · 9 mos · Bengaluru, Karnataka, India · On-site

• As the brand designer in The Purple Turtles’ marketing team, I worked on bringing visual consistency and creativity across campaigns, packaging, store branding, and digital platforms always with the brand’s earthy, eclectic aesthetic in mind.
• Key Projects & Responsibilities:
• Led visual design for the Zomato District App collaboration curated products, directed photoshoots, and developed campaign visuals to elevate brand visibility.
• Created festive and seasonal campaign assets (Diwali, Christmas, Valentine’s, Holi, Makar Sankranti), including product styling, social media creatives, and in-store displays.
• Designed marketing materials for key events like the Warehouse Sale, from digital ads to banners and in-store graphics, contributing to a successful and high-performing campaign.
• Developed retail packaging including gift bags, tags, and vouchers, maintaining alignment with brand identity and campaign goals.
• Designed store branding assets—signage, wayfinding, and visual merchandising elements to enhance the customer experience.
• Created digital assets for Shopify, newsletters, and social media platforms with a focus on visual clarity and user interaction.
• Handled brand monitoring through Google Business Manager responding to customer reviews, refining brand presence, and conducting design audits for consistency.

Sep 2024 – Apr 2025 · 7 mos · Bengaluru, Karnataka, India · On-site

• As the designer within Beruru’s marketing team, I worked on translating the brand’s earthy, outdoor-focused aesthetic into visual assets across both print and digital platforms.
• Designed a range of marketing collaterals, including packaging elements like shopping bags, hang tags, and promotional material.
• Contributed to product photoshoots—supported styling, planning, and ensuring a consistent visual tone.
• Managed customer reviews and ratings through Google Business Manager, helping maintain the brand’s digital presence.
• Collaborated closely with the marketing team to align visual design with campaign goals and brand communication.

Jan 2024 – May 2024 · 4 mos

• Designed intuitive web interfaces focused on improving user experience and functionality.
• Created wireframes and interactive prototypes using Figma, supporting the product and development teams with clear design direction.
• Contributed to a major website redesign, which helped increase user engagement and navigation clarity.
• Collaborated closely with developers to ensure smooth design-to-development handoff.
• Gained hands-on experience in UI design systems, responsive layouts, and user-centered thinking.

Jan 2024 – Apr 2024 · 3 mos

Jun 2023 – Aug 2023 · 2 mos · Gurugram, Haryana, India · On-site

• A research-heavy internship where I explored the intersection of traditional Indian craftsmanship and modern design. It was a deep dive into materials, methods, and market relevance sometimes chaotic, often inspiring.
• Conducted extensive desk research on traditional crafts, material culture, and artisan techniques across India.
• Supported design development by compiling references, moodboards, and documentation for product teams.
• Assisted in identifying potential areas for craft integration in contemporary product lines.
• Worked closely with the design team to translate research insights into usable inputs for product ideation.
• Developed an understanding of sustainable design practices rooted in cultural heritage.

Feb 2023 – Feb 2023 · 0 mo

• Led the coordination of NIFT Patna’s annual cultural fest, Spectrum—a high-energy, multi-event celebration of creativity and student life. From fashion shows to stage performances, I managed chaos with a smile and turned deadlines into deliverables.
• Spearheaded event planning and execution across multiple cultural domains, including fashion, music, and art.
• Led a team of student coordinators, managing logistics, scheduling, and on-ground operations.
• Designed promotional materials and event visuals using Figma and Adobe XD.
• Handled last-minute challenges, team dynamics, and live-event pressure with adaptability and calm.
• Fostered collaboration across departments to ensure smooth, engaging experiences for attendees.
• Probably the most intense 30 days of my college life and weirdly, I’d do it again.

Dec 2021 – Mar 2023 · 1 yr 3 mos

• From leading events to keeping the cultural spirit alive (and occasionally chaotic), my time as Secretary at NIFT’s cultural society taught me how to lead with creativity, manage the unexpected, and make things happen—with or without sleep.
• Organized and coordinated college-level cultural events, managing everything from planning to execution.
• Led cross-functional teams of students and volunteers, building communication and collaboration across departments.
• Developed visual and promotional material using tools like Adobe Photoshop and Figma.
• Boosted engagement in cultural activities through creative campaigns and team motivation.
• Balanced event management, design duties, and leadership roles while maintaining academic responsibilities.

Nov 2020 – Dec 2021 · 1 yr 1 mo

• In 2020, while the world was adjusting to glitchy Zoom calls and virtual everything, I served as an executive member of NIFT Patna’s Cultural Society. Our team embraced the challenge of bringing cultural events online—planning, coordinating, and keeping the energy alive from behind screens. It was a crash course in adaptability, virtual teamwork, and the art of making people feel connected even when miles apart. A little chaotic? Yes. But also incredibly rewarding.

Aug 2020 – Sep 2023 · 3 yrs 1 mo

• As part of a department-led initiative on Sikki craft, I worked on turning traditional research into contemporary design outcomes. While the fieldwork was conducted by faculty and researchers, my role focused on documenting findings and developing products that honored the craft’s heritage while reimagining its future.
• Assisted in organizing and visualizing research data on Sikki craft practices and techniques.
• Developed product concepts based on research insights, balancing traditional craft values with functional design.
• Created sketches, visual layouts, and mock-ups using Adobe Illustrator for presentation and prototyping.
• Worked collaboratively with peers and mentors to explore sustainable and culturally rooted design directions.
• Deepened understanding of Indian craft ecosystems, especially in the context of design innovation and cultural storytelling.