Apr 2025 – Dec 2025 · 8 mos

May 2022 – Mar 2025 · 2 yrs 10 mos

Nov 2021 – May 2022 · 6 mos

Apr 2019 – Oct 2020 · 1 yr 6 mos · Greater Hyderabad Area · On-site

• Key Responsibilities:
• ▪ Investigated and strategized spend reduction plans with prioritized actionable for regional managers
• ▪ Analytical SPOC of Community Operations for Product Based Revenue Metrics and GB (IndiaSA)
• Dashboarding & Reporting:
• ▪ Built interactive KPI dashboards on Plotly, Google Sheets and Tableau and created data pipelines using SQL and Python for automating business review reports while ensuring the accuracy of data
• A/B Testing:
• ▪ Revamped in-app help section aimed to guide users towards choosing the right issue category by setting up an experiment with tracking and reporting of guardrail metrics to test the feasibility
• ▪ Achieved reduced support costs with an estimated YoY savings of 16% for India SA region
• Automated Fraud Control:
• ▪ Identified users exploiting support mechanism using RFM approach to set cohort-wise benchmarks
• ▪ Reduced R&A spend by ~62% by deployed an automated tagging system to act on fraudulent users
• Predictive Modelling:
• ▪ Created and presented a POC model to identify users with potential to raise a Fare Review contact
• ▪ Used RandomForest Algorithm to achieve a possible impact of 30% less support cost for the category

Jun 2018 – Apr 2019 · 10 mos · Bengaluru, Karnataka, India · Hybrid

• Project : Generate targeted customer level recommendations for supporting various use cases of client travel company
• Analyzed complex multifaceted data sets representing millions of real-world travelers using Big Data technologies to segment users based on key characteristics, thereby engineering features to understand user behavior
• Applied predictive modelling techniques using Spark ML Library to identify cross/up-sell opportunities available to each traveler, thereby recommending a customized product mix benefitting both customer and the company
• Developed pipelines to build a near real-time system of email recommendations, pop-ups and offers that runs on daily basis by deploying and scaling up all developed models, algorithms and use cases on AWS clusters, using PySpark in conjunction with Jenkins (a continuous integration and continuous delivery server)

May 2017 – Jul 2017 · 2 mos · Bengaluru, Karnataka, India

• Performed Qualitative Consumer Research to understand the mindset of spa & cosmetics consumers in SECA1/A category in Hyderabad
• Improved online presence of client brand by analysing Social Media Content in addition to running Google Adwords Campaigns
• Strategised a Marketing Communication Plan for client Steel Bar brand to reach out to dealers and customers via ATL and BTL media
• Drafted a Business Plan to set up and expand a clothing retail brand in Bangalore and Chennai for a targeted turnover of Rs 100 crores
• Formulated a discussion guide for a qualitative survey to understand the perception of Polenta and Herbal Infusions in Indian households
• Coordinated with Griffith Foods to conceptualise and prepare 4 concept dishes using Polenta for the presentation in New Delhi
• Created strategies to develop and promote Internal & External Brand Identity and Architecture of client Agri business startup

May 2016 – Jun 2016 · 1 mo · Greater Raipur Area

• As a part of 6 member intern team aimed at improving distributor effectiveness to increase sales:
• 1. Performed Micro Market Analysis to get better insights of Sales Pattern in Raipur territory along with a team
• 2. Explored the market to increase 39 new outlets for the brand within a span of 4 weeks utilizing the Analysed data
• 3. Strategized the organisation of a Mechanic Awareness Drive to boost the awareness of the brand among mechanics
• 4. Formulated many BTL Marketing Strategies which resulted in improving the market share from 3% to 6%
• 5. Successfully met the target of increasing sales to 20 kl from 10 kl in a span of two months

Apr 2016 – Mar 2018 · 1 yr 11 mos

• Part of the Apex advisory committee to mentor members of Core Organising team for the overall planning and conduction of 58th edition of Spring Fest.

Apr 2015 – Apr 2016 · 1 yr

• As a part of 18 member Heads Team, the key activities undertaken to stage the fest included:
• Grooming, mentoring and leading the executing body comprising 26 Core Team Members and 27 Associate Members
• Conceptualizing strategies for Campus Ambassador programme to embark a very first dedicated portal ca.springfest.in
• Selecting and coordinating with more than 300 Campus Ambassadors to publicize the fest in 600+ colleges all over the country
• Leading a team of 4 Web Heads and 15 Sub-Heads to develop and maintain the presence of the fest on various digital platforms
• Augmenting the digital reach of fest through mains and prelims website, fest management portal, online games and mobile application
• Managing registrations and payments of highest ever - 3500 participants by implementing an integrated events registration portal

Mar 2014 – Apr 2015 · 1 yr 1 mo

• Worked on three major facets of the fest namely Sponsorship, Publicity and Events.
• On the Sponsorship front, contributed in getting Sponsorship from Hyderabad.
• On the Publicity front, handled the entire southern part of the country and successfully increased the participation to more than 5 times the previous year's number.
• On the Events front, contributed in the conceptualization and organization of major events.
• Some notable work:
•  Responsible for publicity, maintaining alumni relations and collecting contributions from Tamil Nadu and Andhra Pradesh. Established new alumni contacts in Chennai and Hyderabad circles
•  Successfully achieved a hike of 30% in alumni and company sponsorship from Chennai by strategically targeting the alumni base for funds
•  Conducted the national level prelims of the event - Shuffle for the first time in Chennai.
•  Successfully handled the portfolio of “Guest Reception” during the Fest ensuring the reception and hospitality of Star Performers, Judges and various professionals.