R

Rachael Bell

VP of Engineering

United Kingdom23 yrs 5 mos experience
Highly Stable

Key Highlights

  • Over 15 years of global marketing experience.
  • Expert in simplifying complex products for customer understanding.
  • Strong advocate for insight-based customer marketing strategies.
Stackforce AI infers this person is a marketing leader with extensive experience in B2B strategy and customer engagement.

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About

I have over 15 years of working across all marketing disciplines globally, from events, strategy, communications, proposition development, operations. This has given me a great platform in showcasing how insight based customer marketing can lead to great results. I am a huge advocate in marketing setting and leading company strategies, being a future forward function, and am passionate about being able to simplify even the most complex of products into easy to understand business outcomes and exceeding customer expectations. Outside of work, I enjoy travel, fitness and exploring the outdoors.

Experience

23 yrs 5 mos
Total Experience
18 yrs 3 mos
Average Tenure
7 yrs 6 mos
Current Experience

Ntt data, inc.

3 roles

VP ABM

Jan 2022Present · 4 yrs 5 mos

VP Digital Channels & Revenue Marketing

Promoted

Apr 2021Aug 2022 · 1 yr 4 mos

Head of Group Services Marketing

Dec 2018Apr 2021 · 2 yrs 4 mos

  • Responsible for the development and execution of our end to end client value proposition and go to market for our services capability, globally. Helping our clients on their digital transformation.

Bt

6 roles

Head of Marketing South East Asia

Promoted

Jan 2011Apr 2021 · 10 yrs 3 mos

  • I am responsible for everything that influences and impacts our ability to win business with customers and build relationships. I manage a team of people who focus on building our brand, communicate with customers, launch propositions and ultimately strengthen relationships with customers to drive new pipeline and win business.

Finance Transformation Programme Director

Promoted

Apr 2009Jan 2011 · 1 yr 9 mos

  • Scoping, mobilisation and programme management of major finance system & process transformation Programme
  • Working with external parties to identify savings through telco invoice disputes
  • Establishing and running the programme management office for the division, to ensure delivery of programmes against targets and milestones, including securing required resources and funding
  • Owning the communications plan to raise awareness of activities and achievements
  • Audit, risk and control management, ensuring sarbox sign off of controls for business unit
  • Delivered over £8m in 2009/10 annualised telco & access savings through Trained and educated GTAM team on governance processes and programmatic

Head of Marketing Events

Jan 2008Apr 2009 · 1 yr 3 mos

  • Planned & delivered the BT Global Services annual sales conference.
  • Lead the procurement process for agency selection &; management of successful agency(ies)
  • Owned & delivered the internal and external communications plan incorporating audiences of 3000 delegates, unions and press
  • Planned & developed conference content including working with senior executive presenters to ensure articulation of company stratey & key messages
  • Management of global virtual team of 100+ people involved with delivering 3 days of events, 75+ presentations and speakers, numerous breakout sessions and workshops
  • Leaded conference production including content design, slides, videos and presenter training

Senior Programme Manager

Jan 2007Jan 2008 · 1 yr

  • Management of the programme office for the VP of Global Marketing, providing executive level support and delegated authority
  • Owned all VP communications and ran management operations for 300+ people including budget control, strategic projects and reporting.
  • Programme-management of all-hands marketing broadcast events including all content, logistics, production and connecting over 10 global sites (300 people) and 4 global leadership conferences (100+ people)

Business Operations Manager

Promoted

Jan 2006Jan 2008 · 2 yrs

  • Streamlined management reporting and implemented data integrity measures and governance
  • Developed and programme-managed sector channel strategy resulting in a 10% sales FTE reduction
  • Governed sales targeting and measurement ensuring the delivery of £160m revenue
  • Coached and developed the operations team to standard reporting and governance methods

Planning and Strategy Marketing Manager

Jan 2003Jan 2006 · 3 yrs

  • Developed and implemented the annual business plan, producing £500m+revenues
  • Designed and built a segmentation model that successfully reduced FTE and cost of sale
  • Negotiated and agreed financial growth targets for sector based on segmentation model
  • Conducted organisational design and build including implementation for 250 FTE sales organisation

Education

CIM | The Chartered Institute of Marketing

Marketing Diploma

Jan 2002Jan 2003

St Albans High School for Girls

Jan 1990Jan 1996

The Manchester Metropolitan University

BA (2 — 1) Retail Marketing

Rachael Bell - VP of Engineering | Stackforce