Rahul Ranjan Srivastava

Founder

Bangalore, Karnataka, India11 yrs 8 mos experience
AI ML PractitionerAI Enabled

Key Highlights

  • Led AI-driven marketing strategies at Unilever.
  • Founded Intellimark, focusing on explainable AI solutions.
  • Developed innovative products enhancing consumer insights.
Stackforce AI infers this person is a MarTech expert with a strong focus on AI-driven marketing solutions.

Contact

Skills

Core Skills

Artificial Intelligence (ai)Business StrategyMarketing AnalyticsProduct ManagementAnalyticsTechnology ManagementMachine LearningData EngineeringSoftware Development

Other Skills

Explainable AIForecastingRevenue OptimizationGenAI-based StrategyEthical AINLPConsumer ProfilingDigital CommerceConsumer AnalyticsPerformance MarketingAI Product DevelopmentDigital MarketingGeo-taggingChatbot DevelopmentMobile App Development

About

At Intellimark, our team develops AI-powered solutions that empower businesses to optimize marketing performance and drive revenue growth. With nearly two years of experience leading Intellimark, we focus on marketing mix modeling, trade promotions, pricing optimization, and explainable AI to enable smarter decision-making. Previously, at Unilever, we worked on next-generation AI strategies, including GenAI-based marketing, ethical AI applications, and omni-channel consumer profiling. Guided by a passion for integrating AI and business impact, our mission is to help organizations unlock measurable growth through cutting-edge data insights.

Experience

11 yrs 8 mos
Total Experience
3 yrs 2 mos
Average Tenure
--
Current Experience

Antler

Entrepreneur in Residence

Feb 2024May 2024 · 3 mos

Intellimark ai

Founder

Dec 2023Present · 2 yrs 5 mos

  • Intellimark offers inter-connected explainable AI tools which help in forecasting, simulating and optimizing different revenue levers for businesses. Explainable AI is the key to driving adoption and confidence in AI. The team comes with more than 25 years of combined experience in AI Space working for top companies in FMCG domain.
Explainable AIForecastingRevenue OptimizationArtificial Intelligence (AI)Business Strategy

Unilever

3 roles

Marketing Product and Analytics Lead

Promoted

Mar 2022Mar 2024 · 2 yrs

  • Lead for next gen AI in the Martech space - working on genAI based strategy and products, ethical AI, knowledge management, NLP, CLTV and RoAS optimization, omni-channel consumer profiling and design.
GenAI-based StrategyEthical AINLPConsumer ProfilingArtificial Intelligence (AI)Marketing Analytics

Senior Manager Martech Analytics

Jul 2021Feb 2022 · 7 mos

  • Martech Product and Analytics Lead for Direct 2 Consumer and Ecommerce Platforms for more than 20 Unilever brands. Working on next generation tech to enhance digital commerce, loyalty program, CX, personalization, performance marketing, martech and consumer analytics for Unilever.
Digital CommerceConsumer AnalyticsPerformance MarketingMarketing AnalyticsProduct Management

Analytics Manager

Apr 2017Jul 2021 · 4 yrs 3 mos

  • Lead for "Jarvis" - An In-house Advanced Machine Learning Marketing Deployment Optimization Product.
  • Analytics Lead for "Lakme" - Developed AI Products for the complex cosmetics category experiments
  • Part of Prestigious Unilever Future Leaders Program (UFLP) to get hands on experience segments in Sales, Marketing, Finance, Operations, Supply Chain.
Machine LearningAI Product DevelopmentArtificial Intelligence (AI)Analytics

Red dot foundation-safecity

Chief Technology Officer

Oct 2016Sep 2019 · 2 yrs 11 mos · Mumbai Area, India

  • Pro-bono Volunteer : Safecity is an Internationally acclaimed NGO serving in the field of Women safety and Women Rights movement. Safecity is known for its brilliant digital marketing campaigns and geo-tagging unsafe hotspots for women.
  • I have been involved with designing, implementation and marketing of the "Safecity Chatbot". Safecity chatbot is an innovative tool through which women can report any mishaps by simply chatting with the bot. The chatbot is designed to be easy, efficient and be empathetic towards the reportee.
  • I am leading the product management of a global mobile app to connect safecity with volunteers and members across the globe to create a safety net for women. The product is scheduled to launch in September 2017.
Digital MarketingGeo-taggingChatbot DevelopmentProduct ManagementTechnology Management

Vler

Machine Learning Specialist

Jun 2016May 2017 · 11 mos · Mumbai Area, India

  • Envisioned and Implemented the initial Product roadmap for the start-up along with the founders.
  • Lead for development of sales portals and Industry’s most advanced Recommendation Engine to enable targeted selling.
Sales PortalsRecommendation EngineMachine LearningProduct Management

Unilever

Product Owner

Apr 2016May 2016 · 1 mo · Bengaluru Area, India

  • Unilever is one of the largest FMCG company in the world and the IT department is responsible for designing and implementing the next generation of IT Infrastructure to support company's vast supply chain and sales Network.
  • I interned with Geography team of India responsible for managing the sales and distribution infrastructure for the vast and complex market. It works on next generation revolution in Analytics, Internet of Things, Mobility and Digital Marketing to give the 120 year company a sustained edge over its competitors.

Assist2sales

Co-Founder and Chief Technology Officer

Sep 2014Jul 2017 · 2 yrs 10 mos

Oracle

Data Engineer

Jun 2013Jun 2015 · 2 yrs · Hyderabad Area, India

  • Roles and Responsibilities
  • Responsible for Designing and Development of Modules for Project Financials ERP Software
  • Collaborated with Multicultural Design and Release Teams to resolve development glitches
  • Implemented Major Redesigning of User Interface for Oracle’s next generation ERP Suite
  • Technical SPOC for SQL, User Interface and Accessibility Related Issues
  • Addressed Quick Solution to Bottleneck Issues for Customers like PNNL and OFSS
  • Mentored new recruits during On-Boarding and Prototype Trainings
ERP Software DevelopmentUser Interface DesignData EngineeringSoftware Development

Paramount marketing

Co-Founder and Chief Technology Officer

May 2012May 2013 · 1 yr

  • College startup which is a major name in Outdoor Media in North India

Education

Indian Institute of Management Mumbai

Master of Business Administration - MBA — Computer/Information Technology Administration and Management

Jan 2015Jan 2017

Motilal Nehru National Institute Of Technology

Bachelor of Technology (BTech) — Computer Science and Engineering

Jan 2009Jan 2013

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