Apr 2024 – Dec 2024 · 8 mos · Mumbai Metropolitan Region

• At M19 COLLECTIVE, my role centres on cultivating brand partnerships within the vibrant creator economy, where my recent tenure has focused on building and nurturing non-fiction IP's. My expertise in strategizing business growth and developing intellectual properties for high-profile brands has been instrumental in enhancing brand engagement and market visibility.
• Spearheaded brand partnerships in the creator economy, leading to successful Wrangler x Social Pan India activation and Dyson x Badshah product launch.
• Curated and planned National creator awards, enhancing market visibility and brand engagement.
• Managed Vantara & Massappeal social media & content marketing retainer, driving brand growth and audience engagement.

Sep 2022 – Mar 2024 · 1 yr 6 mos · Mumbai Metropolitan Region · Hybrid

• Nodwin Gaming: Spearheaded the development and execution of intellectual properties (IPs) for renowned brands like Levi's, Red Bull, and Bacardi NH7 Weekender, enhancing brand engagement and market presence.
• One Digital Entertainment: Enhanced operational efficiency across the music and creator verticals, established robust protocols and guidelines, and advised the CEO on strategic expansion initiatives.
• Gully Gang Entertainment: Launched the brand vertical, worked closely with the CEO to craft a three-year business plan, and explored lucrative investment opportunities to propel the company’s growth.

Feb 2022 – Sep 2022 · 7 mos · Mumbai Metropolitan Region

Aug 2021 – Feb 2022 · 6 mos · Mumbai, Maharashtra, India

• Drove transformative growth and strategic expansion as a social media lead, achieving:
• 30% cross-platform growth, scaling channel base from 22M to 27M
• Developed and executed a content strategy aligned with business objectives, fostering community engagement and word-of-mouth marketing
• Built and managed high-performing teams, including 8 direct reports, contractors, and 2 agencies with 30 creative professionals
• Spearheaded creative development and production, delivering 350 assets monthly across various formats (images, videos, text)
• Successfully reduced production spending by 15% while maintaining quality and impact
• Collaborated with cross-functional teams to drive title and brand campaigns, including legal clearance for all projects
• Led iconic campaigns for Netflix India, including Money Heist, Mismatched, Squid Games, Pepsi x Money Heist Partnership, and the Netflix Brand Campaign
• Demonstrated expertise in:
• Strategic planning and execution
• Team management and leadership
• Content creation and production
• Cross-functional collaboration
• Brand building and campaign development

Oct 2020 – Aug 2021 · 10 mos

• Driven business growth and spearheaded the creator economy expansion at OML, achieving:
• 20% revenue growth through strategic P&L management
• Scaling the creator roster from 30 to 75, diversifying into new verticals
• Developed and executed a creator growth strategy, boosting social media presence across Instagram, YouTube, and Twitter
• Produced over 360 branded content projects, driving business results for clients
• Conceptualized and led IP development, including "One Nation" for YouTube and Instagram's creator program for META
• Built and led a high-performing team of 25, fostering a culture of innovation and efficiency
• Identified and capitalized on new revenue streams, driving business development and growth
• Collaborated with cross-functional stakeholders to drive business objectives and expand the creator economy
• Provided strategic direction and solutions to key clients, building campaigns and closing deals with brands and platforms
• Implemented a growth strategy to increase business value and expand the creator ecosystem
• Demonstrated expertise in:
• Business development and growth
• P&L management and revenue growth
• Team management and leadership
• Strategic planning and execution
• Creator economy expansion and development
• Cross-functional collaboration and innovation
• Business direction and solutions"

Nov 2019 – Oct 2020 · 11 mos

May 2017 – Nov 2019 · 2 yrs 6 mos

May 2016 – Apr 2017 · 11 mos · Bengaluru, Karnataka, India

• Played a pivotal role in the successful launch of (link unavailable), a innovative product aimed at revolutionizing the startup ecosystem. Achievements include:
• Developed and executed a comprehensive launch strategy, resulting in over 13,000 website visits within the first month
• Conceptualized and crafted the brand's voice and identity, ensuring consistency across all social media platforms and content
• Led the setup and optimization of social media channels, including content calendars and hygiene posting schedules
• Conducted in-depth analysis of content performance across platforms, identifying top-performing streams and informing data-driven advertising strategies
• Collaborated with cross-functional teams to develop targeted campaigns, driving conversions and maximizing ROI
• Provided strategic guidance on content creation, distribution, and measurement, ensuring alignment with business objectives
• Built and managed a high-performing team, fostering a culture of innovation, creativity, and data-driven decision making
• Demonstrated expertise in:
• Product launch strategy and execution
• Brand identity and voice development
• Social media marketing and management
• Content strategy and analysis
• Data-driven advertising and optimization
• Team management and leadership
• Cross-functional collaboration and innovation"

Mar 2014 – Feb 2016 · 1 yr 11 mos · Mumbai, Maharashtra, India

• "Played a key role in establishing and scaling the Artist Management Vertical at One Digital, driving growth and success for top artists such as Mostly Sane, Badshah, Bhuvan Bam, Armaan Malik, and many more. Achievements include:
• Built and led a high-performing team, setting up processes and infrastructure to support artist growth and brand development
• Devised and executed marketing and content strategies across social media platforms, driving engagement and growth for artist channels
• Conducted social analysis and reporting, identifying trends and optimizing marketing plans for maximum impact
• Produced assets for content and developed marketing and creative solutions for brands in collaboration with artists
• Provided post-data analysis and insights to stakeholders, including clients and artists
• Spearheaded marketing and brand development for artists across social media, publicity, and editorial campaigns
• Built IPs with artists to enhance their brand value and created non-fiction social IPs on artist channels
• Developed sponsorship solutions and IPs with advertisers, driving sales and closure of branded content deals for artist management
• Demonstrated expertise in:
• Building and leading high-performing teams
• Setting up processes and infrastructure for scalability
• Artist management and development
• Marketing and content strategy
• Social media analysis and reporting
• Brand development and IP creation
• Sponsorship and sales solutions
• Data analysis and insights"

Feb 2013 – Dec 2014 · 1 yr 10 mos · Mumbai, Maharashtra, India

• "Media and Entertainment Experience:
• Coke Studio@MTV (Season 2):
• Artist Management
• Commercials
• Live Events
• Production
• MTV Unplugged:
• Artist Management
• Commercials
• Live Events
• Production
• MTV Roots:
• Video Syndication
• Talent Sourcing
• Media Planning
• Merchandise Management
• Cadbury MTV Gigs:
• Live Concert Booking (Pan-India)
• Ground Activation
• Splitsvilla:
• Event Execution (Pan-India)
• Outdoor and Creative Management
• MTV Noise Factory Magazine:
• Representative (Direct)
• Communications Management (MTV Marketing team & The Noise Factory team)
• Ad Feature Management
• Content Management
• MTV Captain Shack:
• On-Ground Activation
• Chat House:
• Post-Evaluation Reporting (Client-facing)
• Youth Marketing Forum:
• Event Execution
• Marketing Commitment Management
• Demonstrated expertise in:
• Artist Management
• Live Events
• Production
• Media Planning
• Merchandise Management
• Talent Sourcing
• Event Execution
• Marketing Management
• Communications Management
• Content Management"

Jun 2011 – Dec 2011 · 6 mos · Alexzandria egypt