Feb 2012 – Jan 2013 · 11 mos

• Leading Media Company with topline of $650 million; ranked 217 in Economic Times Top 500.
• Chairperson of Executive Committee
• Chairman of MediaPro (Distribution JV between Zee & Star Networks)

Apr 2010 – Jan 2012 · 1 yr 9 mos

• Profit Centre Head
• Chairperson of Automotive Executive Council and Automotive Launch Council
• Member of the Group Executive Board
• Key role in SsangYong acquisition process

Aug 2008 – Apr 2010 · 1 yr 8 mos

• In charge of Marketing, Sales and Manufacturing
• Chairperson of Automotive Sector Operations Council
• Board member of Mahindra Renault Pvt. Limited.

Jun 2003 – Jul 2008 · 5 yrs 1 mo

• • Sales, Service Brand Management and Spares of a Rs.30 billion business

Jun 2000 – Jun 2003 · 3 yrs

• Product and brand management function of a Rs. 22 billion business
• Successfully launched – Scorpio
• Institutionalised a brand management structure and created a long term business strategy

Jun 2005 – Jul 2008 · 3 yrs 1 mo

• A $250 million business part of Mahindra Automotive sector
• Logan sedan in top 3 brands and 12% share of C segment
• Won 7 awards for quality and launch
• Managed $100 million investment; project on time with lower investment
• Key role in structuring and negotiating a major joint venture agreement

Mar 1991 – May 2000 · 9 yrs 2 mos

• General Manager-International Business 1999-2000
• Headed the profit center and a part of Marico's Top Management Team (TMT) reporting to the MD
• International business of 250 Million with offices in Dubai and Bangladesh.
• Setup Marico’s first overseas subsidiary with a packaging unit at Bangladesh in just 6 months
• Created a business strategy to get quantum growths (delivered 40% growth in one year)
• Worked on alliances (Mediker and Oil of Malabar)
• General Manager-Marketing 1998-1999
• Brand management of all nature care division marketing reporting to the CEO
• Created the Brand Architecture for Parachute variants
• Defended the dominant Market Share as against a strong Lever entry
• General Manager–Marketing 1995-1998
• All Brand Management with volume and profit accountability for Rs. 4.9 Billion business. Achieved 18% growth
• Provided leadership to the Parachute re-launch strategy (with Shining Strategic Design, Paris)
• Set up a complete brand management system called the Map process
• Grew the Pouch Business in Rural to 20% of total parachute business
• Group Product Manager 1991-1995
• Revitalised Sweekar in 1991-1992 (growth of 5 times in 2 years)
• Saffola won Brand of the Year at Ad Club in 1993 (40% growth in a year)
• Launched SIL successfully in 1993 (18% market share on launch)
• Revitalised Parachute, Hair & Care and Revive through repositioning in 1994-1995
• Member of SBP (Strategic Business Planning) Group in 1992, 1993 and 1997; Leader in 1994

Oct 1990 – Feb 1991 · 4 mos

• Substantial growth in business of Godrej & Boyce. Successful campaign for Amulya.
• Developed multi category perspectives through working on Services (HDFC) Office Equipment (Prima), and FMCG (Amul)

Jun 1986 – Oct 1990 · 4 yrs 4 mos

• Responsible for the sales and Commercial operations of Roche and Merind Pharmaceuticals; Volfarm, Volfruit, Tang, and Ju-C
• Lead a team of 2 Supervisors, 12 Sales Representatives in Bombay and 2 Supervisors and 5 Sales Representatives in Gauhati
• Achieved highest growth in Pharma business in 1989 in Bombay. Highest All India Sales of Volfruit in Gauhati.