Dec 2023 – Feb 2025 · 1 yr 2 mos

Jul 2020 – Dec 2023 · 3 yrs 5 mos

Dec 2016 – Jul 2020 · 3 yrs 7 mos

Mar 2014 – Dec 2016 · 2 yrs 9 mos · Bangalore

• Aligned to Sankheki’s goal of providing business value and expedited ROI to its clients and as Chief Data Scientist Rakesh is championing implementation of state of art customized SCM and media analytics tools. Coupled with Big Data and rich flavor of analytical experience across various industrial domains Rakesh provides one of the best client focused solutions in this analytics industry.

Jul 2012 – Feb 2014 · 1 yr 7 mos

• As data scientist Rakesh was responsible for implementing a spectrum of analytics tool ranging from customer targeting tools that leveraged propensity models and clustering segmentation techniques to digital media optimizer tools for industries that include a global software giant and an Asia- Pacific major FMCG player.
• His work on digital media budget optimization that leveraged impression saturation phenomena and dynamic customer digital engagement trends coupled with innovative optimization techniques helped client not only generate digital awareness by few folds but also generate expedited ROI from its media spends.

Jul 2011 – Jul 2012 · 1 yr

Oct 2010 – Jun 2011 · 8 mos

• Designed and implemented effective operational process at the call centres of HSBC. It involved implementing an automated resource management business intelligence dashboard that leveraged variations in call volume and survey analytics to provide optimal allocation of HSBC call centre resources. This lean management tool reduced HSBC’s call centre cost pressures by some folds and motivated implementation of other such analytics tool focussed lean management practices in its other divisions.

Jun 2009 – Oct 2010 · 1 yr 4 mos

• Implemented media budget allocation tool for some major FMCG companies in the Asia – Pacific region that blends the concept of diminishing media returns with advanced forecasting and optimization procedures.
• Developed consumer goods category forecasting tool deeply rooted in Advanced Bayesian methods for an FMCG giant across its global locations. The margin potential of the client increased by few folds, post implementation of the tool. Was awarded “Choreos – Breaking New Ground”; a prestigious Group M award for path breaking contribution to global media analytics.