Jun 2023 – Oct 2024 · 1 yr 4 mos · Mumbai, Maharashtra, India · On-site

• ● Strategically optimized the operating model and effectively reduced headcount by 20% at 1.4% of net revenue
• ● Employed the HHI index to study market concentration and developed the GTM strategy for product launch
• ● Upgraded the organization structure to make the organization more agile and lean across Reliance Retail
• ● Provided critical insights and optimized the marketing spends of $900 million+ and presented it to the CXOs
• ● Conducted primary and secondary market research to understand consumer behaviour towards apparel made from polyester

Sep 2022 – Jan 2023 · 4 mos · Greater London, England, United Kingdom

Jul 2022 – Mar 2023 · 8 mos

• Providing preparation resources for placements & conducting mock GDPI for 700+ students
• Mentoring 500+ students to build CVs, strategizing knowledge & corporate competition sessions

Nov 2021 – Jul 2022 · 8 mos

Apr 2022 – Jul 2022 · 3 mos · New Delhi, Delhi, India

• 1. Analysing the sales data:
• (a)To identify the customer buying pattern across various segments like Apparel (Men and Women), Jewellery, Home Decor, Accessories (Men and Women), etc.
• (b)To identify sales of different Brands (Private Label and Non-Private Label) across various segments on the website.
• (c) For all the international countries and identifying the top performing countries and cities across the globe
• (d) Of the international markets to prepare banners for the website
• 2. Conducted an in-depth Social Media Analysis to identify themes followed by brands for both Jaypore and its competitors
• 3. Identified significant trends that can be incorporated into the company's ecosystem.
• 4. Prepared the list of influencers that performed well for the competitors and can be used by the brand.
• 5. Helped develop the social media calendar for the brand across Instagram, YouTube and Pinterest for both International and Indian Audience
• 6. Developed a brand strategy for Pinterest, which helped increase the engagement and the revenue from the platform by 16.72%
• 7. Conducted primary research by developing and taking a survey of the buyers and non-buyers from the physical stores across India
• 8. Developed Guerrilla Marketing strategy for the physical stores of the brand
• Prepared a list of international influencers for the brand across the globe
• 9. Developed a plan to improve the in-store experience of the brand

Jan 2022 – Dec 2022 · 11 mos · Greater London, England, United Kingdom

Nov 2021 – Nov 2021 · 0 mo

• 1. Analysed & studied Online Reputation Management tools for recommending the best overall tool as a part of Digital Marketing Strategy
• 2. Suggested ORM tool to do sentiment analysis, track & respond to social noise & to develop SEO/SMM Strategies
• 3. Studied different Online Reputation Management (ORM) tools and recommended the best suitable ORM tool for the company
• 4. Executed a sentiment analysis for the brand and Developed SEO and SMM Strategies using the same
• 5. Performed feasibility check for integration of ORM tool with the Customer Relationship Management (CRM) tool to automate customer engagement
• 6. Suggested strategies for in-store experience improvement as a part of Offline reputation management”

Sep 2019 – Jul 2021 · 1 yr 10 mos · Faridabad, Haryana, India

• I worked as an SAP consultant my domains of job focused on:
• Major Domain: Production Planning; Quality Management
• Minor Domain: Basis; Material Management
• I have completed 3 live projects with the organisation:
• 1) Human Machine Interface (HMI) System for hour booking
• An automated system to book working hours of the employees working at the shop floor
• Helped with booking accurate non-working hours
• Reduced the human error and paperwork observed in the process used prior to this
• HMI system focused on calculating the cost per machine manufactured by measuring precise working hours against each work centre
• 2) Warehouse Management System (WMS) for Stores
• Reduce the paperwork in the inventory management system
• Ensure proper movement of material
• Maintain stock and issue reports of all the movements under one cockpit
• 3) Testify for field services
• An online checksheet for service engineers to examine the machines manufactured by the organization
• Helps identify the common issues across all the machines manufactured
• Focuses towards a paperless process
• Maintained a record of 1000+ machines manufactured by the organization

May 2018 – Jul 2018 · 2 mos

• Manufactured an Electric Vehicle Kit that converts conventional two wheeler bikes into EV
• Developed System of Procedure (SOP) for the organization to avoid accidents at the shop floor
• Key Learnings: CNC Machine Coding; Band-Saw operation; How to make manual Job card for each job

May 2017 – Jul 2017 · 2 mos

• Made multiple Process Failure Mode Effects Analysis (PFMEA) for the organization
• Developed System of Procedure (SOP) for the organization to avoid accidents at the shop floor
• Key Learnings: Kaizen; Poka-Yoke; Development of Electric Vehicles (EV)