Rinaz Madhar M

CEO

Chennai, Tamil Nadu, India17 yrs 1 mo experience
Highly Stable

Key Highlights

  • 17 years of experience in home loan sales and operations.
  • Expert in leveraging digital lending technology for fast solutions.
  • Proven track record in managing sales teams and training.
Stackforce AI infers this person is a Fintech professional specializing in mortgage sales and digital lending solutions.

Contact

Skills

Core Skills

Mortgage LendingStrategic Account AcquisitionField Sales ManagementAnalytical Skills

Other Skills

Channel SalesPortfolio ManagementStrategyBusiness Process ImprovementCoachingEmployee RelationsInside Sales ManagementLoan SalesFinancial RegulationsCRM SoftwareGrowth StrategiesStrategic Account GrowthRisk AnalysisCorporate CreditPartnerships

About

I am writing to introduce myself as a Mortgages Regional Sales & Marketing Manager at Affordable Housing Loan. With over 17 years of experience in home loan sales, operations, and customer service, I am passionate about leveraging digital lending technology to provide fast, convenient, and hassle-free solutions for borrowers and builders. In my role, I manage the open market business for mortgages, loan against property, balance transfer, and builder purchase products through various channels, including Builders, Connectors, and DSAs. I am also responsible for the recruitment, training, and supervision of Sales Leaders, ensuring first-time right (FTR) processes for login and disbursements. A key aspect of my role involves conducting daily meetings with existing and new builders and DSAs to showcase Housing Finance's competitive edge in the mortgages market (HL / LAP / BT / Mortgages). You can reach me at rinazmadharm@gmail.com or 9500 345 442. Thank you for your time and consideration. Best regards, Rinaz Madhar M

Experience

17 yrs 1 mo
Total Experience
3 yrs 5 mos
Average Tenure
--
Current Experience

Bajaj housing finance limited

2 roles

Area Head - SHOL PRIME

Nov 2024Sep 2025 · 10 mos · On-site

  • Above 75 Lakhs to 100 Cr
  • Fully Digital Login
  • Same Day Sanction Letter
  • 72 HRS DISBURSEMENT TAT
  • 8.5 % Interest
  • 90 % LTV upto 1.5CR
  • Ticket Size above 55 Lakhs only
  • 999 Login Fees - 24X7 ANY TIME YOUR TIME LOGIN
  • Nil Processing Fees
  • CAT A , A PLUS & ELITE BUILDERS ONLY
  • DSA - CONNECTORS - PAYOUT 1 %
  • LAP
  • BT + TOP UP
  • RESALE
  • SELLER BT WITHOUT COLLATERAL
Channel SalesMortgage Lending

Area Sales Manager - SHOL

Jun 2024Nov 2024 · 5 mos · On-site

  • Managing Open Market Business for Mortgages – LAP – BT – Builder Purchase / Home Loan Recruit Sales Manager – Relationship Managers and train them on the product, process, and procedures and to ensure FTR on login and disbursements. Implementing the branch control framework for sales, team productivity, training on policies, process and extend support to the team for adherence. Managing Open Market / DSA / Connector Business for Mortgages – LAP – BT – Builder Purchase / Home Loan Daily scheduled to meet 5 existing / new builders / DSA’s / Connector’s to showcase the products available with Bajaj Housing Finance. Conducted daily huddles for the team at 8.40 am via call conference, discussing on the day activity plan, new connector / New APF / DSA / Builder Visit and login and disbursements for the day Focusing only on CAT A and above builder segment for achieving the target.
  • Digital Login
  • Same Day Sanction
  • 72 HRS DISBURSEMENT
  • 8.5 % Interest
  • 90 % LTV
  • Ticket Size above 35 Lakhs only
  • Nil Login Fees
  • Nil Processing Fees
  • CAT A B BUILDERS ONLY
  • DSA - CONNECTORS - PAYOUT 1 %
  • LAP
  • BT + TOP UP
  • RESALE
  • SELLER BT WITHOUT COLLATERAL
Strategic Account AcquisitionPortfolio Management

Axis bank

Manager - Mortgages / Home Loan - MLP - OPEN MARKET - DIGITAL

Jul 2022Jun 2024 · 1 yr 11 mos · Chennai, Tamil Nadu, India · On-site

  • Axis Bank Limited
  • Sales Manager – Mortgages – MLP – Digital Lending – Home Loans
  • Key Result Areas:
  • Managing Open Market Business for Mortgages – LAP – BT – Builder Purchase / Home Loan
  • Maximum usage of our digital login technology via MLP - Maximus Lending Platform which is available 24/7 with
  • NIL login fees and instant sanction with zero documentation.
  • Recruit FLS – Feet on Street - Relationship Managers and train them on the product, process, and procedures and
  • to ensure FTR on login and disbursements.
  • Daily scheduled to meet 5 existing / new builders to showcase the products available with Axis for mortgages
  • business.
  • Conducted daily huddles for the team for open market at 8.45 am at the RAC – Retails Asset Centres - sharing the
  • team quality dashboard, discussing, about backlog and forecasting on the new builder market and visits /
  • activities planned for the day.
  • Identify and create agreement with new channel partners / connectors to enhance the business.
  • Train the onboarded connectors on the product, process, and the monetization for the same.
  • Ensuring all RO’s were productive before 6th of every month on login and disbursement before EOM.
  • Adding two new projects for the APF.
Strategic Account AcquisitionField Sales Management

Hdfc bank

2 roles

Sales Manager - Credit Cards TN & KL - DSA - OPEN MARKET - HL LAP

Aug 2018Jun 2022 · 3 yrs 10 mos

  • Managing Tamilnadu and Kerala DSA accounts for HDFC Credit Cards in resolving
  • operational issues that may arise from the end-to-end sales process.
  • Recruit and train the DSA’s to get the sales process as per policy.
  • Recruit employees for DSA’s like Callers, Collection Executives, Team Leaders, Managers
  • Working as final point of sales contact for all enquiries related to their respective region.
  • Audit the DSA on regular visit to confirm all the employees’ code of conduct and other compliance issues.
  • Need to confirm the curing status of cards for pending documents.
  • Make sure that all the DSA’s mapped to me should not be in FTNR.
  • Checking and acknowledging all the filled credit card application forms and login to DIP.
  • Finding the error in the process and to strengthen the productivity.
  • Getting the daily sales report from my team for the Daily Run Rate required for the targets.
Strategic Account AcquisitionField Sales Management

Sales Manager Credit Cards Chennai & ROTN - DSA - OPEN MARKET HL LAP

Apr 2018Aug 2018 · 4 mos

Strategic Account AcquisitionField Sales Management

Hewlett packard enterprise

2 roles

Accounts Operations Lead for UK & Ireland

Aug 2017Apr 2018 · 8 mos

  • Managing UK accounts in SAP Order to Cash; resolving operational issues that may arise from the end-to-end
  • sales process (e.g., order status, returns, and deliveries, invoicing, returns, and financial post sales programs)
  • Working as first point of sales contact for all enquiries related to their respective GTM; creating& maintaining
  • strong relationships with Country / Sub-Region sales team
  • Managing interactions with sales in a way that maximizes customer satisfaction and communicating
  • appropriately with other functions engaged in the support administration process
  • Recognizing the impact of order management processes on HPE’s orders and thereby applies the in-depth
  • process acumen in order to meet / exceed Sales and Business partner’s expectations
  • Representing team as a subject matter expert on internal processes to other functions and organizations
  • Performing workload forecasting & planning; providing ongoing resource and capacity planning to meet
  • operational requirements
  • Providing input/data on country dashboard performance & issues against Country/Sub-Region metrics within
  • review forums; resolving operational escalations relating to poor metrics and reducing internal/external
  • customer complaints
  • Resolving any business decision needed request from Process Associates / Senior Process Associates
  • Formulating quotes and contracts and ongoing management of urgent requests for their respective Country /
  • Sub-Region Sales Team using SAP
  • Supervising month-end close activities; adhering to all policy and audit requirements
  • Identifying & communicating process, program or procedure gaps to Process & Capability teams
  • Monitoring process which includes providing input and feedback on process issues and opportunities for
  • improvement to Process Teams
  • Determining training needs of employees; conducting suitable training programs to enhance their operational
  • efficiency leading to increased productivity
Strategic Account AcquisitionAnalytical Skills

Sales Support Management Coordinator IV

Jun 2016Aug 2017 · 1 yr 2 mos

Analytical SkillsField Sales Management

Indusind bank

Assistant Manager - Contact Centre

Jun 2008May 2016 · 7 yrs 11 mos · Chennai, Tamil Nadu, India

  • Supervised management of Credit cards (Voice - Inbound); managed a team of 16 officers
  • Ensured the officers are logging into the phones on time in order to assess the schedule adherence
  • Monitored AHT of the agents to maintain and achieved the target as per KRO ( Key Responsible Objectives)
  • Tracked unplanned absenteeism to meet the targets of Shrinkage % on a daily basis
  • Barged calls on variant of the previous day and provided feedback post assessing a positive or negative feedback
  • Managed escalation calls and also completed the call back request taken by the officers on a daily basis
  • Executed Coaching / counselling sessions as and when required
  • Performed Call calibration monthly ( Participants : Team Leads , QC's Team manager & Manager)
  • Administered Bottom Quartile Management for the bottom performers based on the parameters which are scoring a
  • high weightage in the KRO's
  • Conducted monthly business review to check the performance of the team; cleared the queues for approvals
  • required of the Team Leaders on a daily basis
  • Updated status for active employee for payroll updating and incentive
  • Ensured coaching, dissemination and adherence of existing and new process – procedures
  • Implemented the retention strategy to minimize escalations and also to enhanced the score card
  • Alerted FCU and FDU on suspicious transactions to stop malpractice; monitored-learning modules related to banking
  • procedures; performed checking on compliance
Field Sales ManagementStrategy

Education

SRM Institute of Science and Technology (SRMIST)

Master of Business Administration - MBA — Marketing

Jun 2025Jun 2027

The New College, Chennai

Bachelor of Commerce - BCom

Jan 2005Jan 2008

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