Jan 2021 – Sep 2023 · 2 yrs 8 mos · Greater Bengaluru Area

• Built and scaled the Data Science team to solve critical problems in Gaming. Generated millions of dollars in profit, increased retention and customer experience by launching data solutions in:
• Cheating and Fraud Detection
• Player Matchmaking Systems
• Customer Lifecycle Management
• Anti-Money Laundering (AML) solutions
• Martech optimization
• Pricing & promotion personalisation
• Product/App personalisation

Oct 2019 – Jan 2021 · 1 yr 3 mos

• We are an applied AI & ML solutions company on a mission to make the decision process intelligent and data-backed. We use our expertise and customizable AI products to power your business.

Mar 2016 – Oct 2019 · 3 yrs 7 mos · Gurugram, Haryana, India

• Led the team to build and deploy ML solutions directly improving the revenue and profitability. High-impact solutions deployed for -
• App Personalisation
• Ranking and Sorting systems
• AI-based content generation
• Inventory optimizations and overbooking systems
• Growth Loops and Referral drivers
• Customer Retention and CRM automation
• Marketing Optimisation
• Profitability optimization
• Org-wide data insights products

Apr 2015 – Mar 2016 · 11 mos · Mumbai

• QlikPass was India's first personalized subscription-based mobile fitness app for visiting 500+ activities across your town. By paying a monthly fee of 999, subscribers can avail of multiple facilities like gym, yoga, dance, Zumba, kickboxing, swimming, etc across Mumbai, NCR & Pune.
• Within 6 months of launch, Qlik Pass reached a scale of 4000+ monthly subscribers with an NPS score of 9 on 10. It was finally acqui- hired by OYO Rooms.

Jan 2014 – May 2015 · 1 yr 4 mos · Mumbai Metropolitan Region

• Customer Genomics, personalized marketing platform for customers:
• Developed algorithms for Customer Genomics product using State Space models and automated machine-learning algorithms. Deployed these algorithms across retail and finance domains to drive customer engagement.
• Created offer strategy framework for a major mutual fund firm by creating multiple attributes for each Advisors and deciding the best offers and communication channels. Created sales lead model combining these attributes to increase the sale conversions
• Brand equity via social media:
• Used social media data and text mining to arrive at brand equity of products for a major packaged food firm in US
• Helped them in setting up of data science practices and adoption within the firm
• Cascade, a platform for creating automated models:
• Created an analytics workbench that helps analysts in creating prediction solution without having to learn the tools and techniques
• Codified statistical models, proprietary techniques and algorithms, to be made available to every analysts. This improved execution efficiency, error- free analysis leading to 35% faster development and consistent quality of results

Oct 2012 – Dec 2013 · 1 yr 2 mos · Mumbai Metropolitan Region

• Recommender engine for an on-line retailer:
• Developed an engine for recommending the products with high purchase propensity to the customers based on their past purchases with the e-tailer
• Traversa, market basket analysis via graphs:
• Built a big-data ready, interactive market-basket analysis application on graph databases called Traversa. The application works 60-80X faster than traditional methods to help with assortment decisions

Jul 2011 – Sep 2012 · 1 yr 2 mos · Mumbai Metropolitan Region

• Targeted interactions with retail customers
• For a US Retail chain's Tools Division developed probabilistic learning algorithm for segmenting customer base into abstract segments like Expert, Intermediate and Novice
• Predicted households with life-events like movers, child-birth for targeting at right time
• Communication Strategy for Non Profit Organisations:
• Worked with non-profit organizations to create their donation solicitation campaigns
• Led the team to optimize the revenues of over 12 different NPOs by building propensity models for
• their mailing campaigns for customer communications

May 2010 – Jul 2010 · 2 mos · Mumbai Metropolitan Region

• Worked on client management and business growth.