Rituparna Panda

Digital Marketing Specialist

Bengaluru, Karnataka, India7 yrs 1 mo experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

MBA graduate with a strong technical foundation.
Proven track record in brand and content marketing.
Expertise in driving business growth and engagement.

Stackforce AI infers this person is a Marketing Specialist with a strong foundation in Data Analytics and Digital Marketing.

Contact

Skills

Core Skills

Digital MarketingBrand MarketingCustomer Relationship Management (crm)Market ResearchProduct MarketingData AnalysisAgile Methodologies

Other Skills

Analytical SkillsAnalyticsB2CBTL ActivationsBrand ManagementBusiness AnalysisBusiness InsightsBusiness StrategyCommunication skillsContent MarketingData AnalyticsDesign ThinkingEmail MarketingGenerative AIGoogle Ads

About

As an MBA graduate with a technical foundation, my journey has led me to the world of strategic marketing, where I leverage my core competencies in brand and content marketing to drive growth and engagement. Fortunate to get multiple hands-on roles, my contributions pivot around enhancing brand visibility and crafting compelling content narratives. The skills honed during my tenure at Asian Paints, including driving business initiatives and managing cross-functional teams, now infuse my current marketing strategies. I am committed to fostering a culture of innovation and collaboration, bringing diverse perspectives to my marketing endeavours.

Experience

7 yrs 1 mo

Total Experience

2 yrs 4 mos

Average Tenure

2 yrs 9 mos

Current Experience

Property share

Marketing Manager

Sep 2023 – Present · 2 yrs 9 mos

LeadsquaredMarket ResearchCustomer Relationship Management (CRM)Google AnalyticsSocial Media MarketingDigital Marketing+7

Asian paints

Assistant Manager - A.P Beautiful Homes

May 2021 – Sep 2023 · 2 yrs 4 mos · Hyderabad, Telangana, India · On-site

▪ Responsible for driving business for the flagship A.P Beautiful Homes Stores in Andhra Pradesh and Telangana
▪ Contributed to the foray of Asian Paints into 10+ Décor Categories with INR 2.5Cr+ of monthly GMV while leading pricing, promotions, and customer engagement strategies
▪ Led a team of 25 direct & indirect employees to drive business with best-in-class customer experience
▪ Ensured regular Store Decor Revamps to refresh the categories displayed and incorporate latest design SKUs
▪ Organised regular trainings for store teams, maintained NPS of 65%, ensuring effective complaint resolution
▪ Maintained dealer profitability by driving ROI agenda for each store while boosting primary & secondary sales
▪ Collaborated with brand, projects, and services teams to refine market positioning and enhance conversions

Market ResearchCustomer Relationship Management (CRM)Salesforce.comTeam ManagementBrand Marketing

Dynamic flow systems

Marketing Strategy Intern

May 2020 – Jun 2020 · 1 mo

▪ Market Research and Competitive Gap Analysis for Digital Lean SaaS products in India & USA
▪ Devised a Go-to-Market strategy comprising of STP and Marketing Mix for Digital Lean systems
▪ Designed the product mix along with bundling and pricing strategy

Market ResearchBrand MarketingProduct Marketing

Cloudesign

Summer Intern

Apr 2020 – Jun 2020 · 2 mos

▪ Formulated Go-to-Market Strategy for Robotic Process Automation (RPA) services catering to start-ups
▪ Conducted Industry analysis for RPA, with market segmentation and customer journey mapping
▪ Composed sales pitch with lead generation of 250+ prospects for top-of-the-funnel engagement

Market Research

Shiksha.com

Marketing Communications Intern

Sep 2019 – Oct 2019 · 1 mo · Raipur Area, India

▪ Gathered in-depth reviews from students and alumni of various colleges to boost Shiksha.com database
▪ Launched Google-ads campaigns for Shiksha.com and composed detailed video of students’ reviews
▪ Ranked in top 15 out of 10,000+ teams across India, generating 2.5K+ user engagement data points

Google AnalyticsDigital Marketing

Purple wagon

Marketing Intern

May 2018 – Jul 2018 · 2 mos

▪ Provided competitive research and analysis support. Helped with content writing for offline campaigns, events, and client marketing campaigns, etc.
▪ Assisted with creative content for advertising and marketing promotional activities including social media, mobile, mail, e-mail, web, telemarketing, and print.
▪ Provided content for presentations, case studies, newsletters, success stories, web forms, etc.

Market ResearchDigital Marketing

Tata consultancy services

2 roles

Assistant System Engineer

Aug 2017 – Aug 2019 · 2 yrs · Mumbai Area, India

▪ Developed programs for Data Ingestion and Transformation on the new/existing Hive table data, using Spark, Scala, Hive, HDFS, and Hadoop.
▪ Implemented POC and automation of Data Ingestion module, reducing the effort estimates by 95% for the development and execution of Ingestion jobs.
▪ Client-facing role including requirement analysis, effective collaboration with Business Analysts and Quality Assurance Team, hence delivering the best solutions.
▪ Received Client Appreciation for committing extra efforts during critical phases of the project, while collaborating with the onshore team, displaying sincere commitment toward the targeted deliverables.

SQLJiraAgile MethodologiesMicrosoft Power BITableauData Analysis

Summer Intern

Jun 2016 – Jul 2016 · 1 mo · Lucknow Area, India

Project name: Cloud Computing and its Sample Applications in Java
Description: Learnt the basic concepts of Cloud Computing, deployed a static website on Amazon Web Services(AWS) cloud using S3 buckets, and launched a virtual machine on the AWS, using Amazon EC2.

Agile Methodologies