Jan 2020 – Present · 6 yrs 4 mos · Salt Lake City, Utah, United States

• I serve as a member of the University of Utah - College of Social Work community advisory board where I aim to lend my expertise in UX and user behavior to drive better user experiences for the College of Social Work's students.

Jul 2017 – Feb 2020 · 2 yrs 7 mos · Lucas Graduate School of Business

• Work with the Lucas Graduate School of Business as the Global Entrepreneur in Residence.
• Provide workshops, resources and guest lectures to SJSU entrepreneurship majors.
• Mentored over 20 student startups, 4 of which have successfully raised seed funding.
• Lectured on:
• Growth Marketing in New Ventures.
• Building a Transnational Team on a Budget.
• Building and iterating on a Business Plan.
• Bootstrapping vs Fundraising.

Jan 2015 – Aug 2023 · 8 yrs 7 mos · Salt Lake City Metropolitan Area

• I create innovative tools and models to implement big data analytics in usability testing video data to extract valuable qualitative insights about your UI. I aim to dispel the dogma that categorizes usability testing as a purely data collection activity.
• Here are some of the things I have accomplished in my time at TryMyUI:
• 1. Successfully grown a bootstrapped business from $70k/yr in revenue to over $1M ARR in under 5 years.
• 2. Invented a unique quantitative model to measure the adoption likelihood of new applications.
• 3. Built a best-in-class usability testing tool that can accurately collect quantitative user research insights from any cross platform digital product.
• 4. Spoke at SXSW in front of over 500+ Industry experts about Big Data insights from E-commerce UX.
• 5. Run the RE:Design/Growth podcast (17 episodes and counting) where I interview Product Leaders in the industry about how they view the relationship between design and growth.

Jul 2014 – Dec 2014 · 5 mos · Berkeley, CA

• Created models for collecting data on Occurent User Behaviour to foster innovation in UX.
• I set up and ran numerous studies to measure the usability of different parts of the Ideascale platform and used the insights from those studies to suggest changes to the product design and even reworks to whole product features.

Jun 2013 – Aug 2013 · 2 mos · Fremont

• Designed, organized and populated the Global Quality intra-website using sharepoint from scratch.
• The design of the new intra-web required me to conduct internal moderated user interviews, user persona documents and overviews as well as create prototypes and run them through tests with internal target users.
• Helped migrate and consolidate over 1500 business process documents in a new electronic document management system (eDMS).

May 2009 – Jul 2009 · 2 mos · Hyderabad Area, India

• Became a qualified loan officer and worked extensively with disbursing and collecting microfinance business loans to groups women in rural hyderabad.