Oct 2023 – Jan 2025 · 1 yr 3 mos · Noida, Uttar Pradesh, India · Hybrid

• As an integral member of the CIE team at EXL Digital, I played a key role in optimizing digital solutions and success metrics.
• Utilizing MS Excel, I conducted weekly analysis of customer feedback and collaborated with other team members to derive actionable insights.
• Leveraging data-driven analysis, I made strategic recommendations that led to a predicted 2% increase in success metrics, contributing to the team's goals and overall business objectives at EXL Digital.

Aug 2023 – Oct 2023 · 2 mos · Bengaluru, Karnataka, India · Remote

• Utilized CleverTap and Google Analytics to analyze website and user metrics within the cooking vertical
• at Better Ed.
• Proficient in SQL querying, I developed over 15 Metabase models to track PostgreSQL data
• comprehensively, providing insights from diverse perspectives.
• Translated A/B testing findings into actionable strategies that significantly increased user sign-ups and
• engagement rates.

Jun 2022 – Nov 2022 · 5 mos

• Streamlined the onboarding flow for "Epic" to enhance user experience and drive conversion rates, resulting in a predicted 30% increase in conversion.
• Created a drop-down funnel for Epic's onboarding process, optimizing user engagement and exploring subscription growth opportunities.
• Conducted in-depth analysis of top content titles to enhance banner impressions, ultimately achieving a notable 33% increase in click-through rate (CTR).

Aug 2021 – Jul 2022 · 11 mos · Rupnagar, Punjab, India

• Leading a team of 90+ mentors to mentor the freshmen joining IIT Ropar.
• Managed the induction programme of 200+ PG students.
• Organised ISMP induction program 11 days long for 350+ UG fresher students.
• During program 30+ session, activities and competitions are conducted for freshers in online mode, and overall 60% or more students participated in activities.

Oct 2020 – Nov 2021 · 1 yr 1 mo

Oct 2020 – Mar 2021 · 5 mos

• Built operations process from registration to event attendance on Google Meet.
• Responsible for boosting engagement in Whatsapp Groups creating direct impact on Revenues.
• Coordinating with Supply side (Artist), Design Team and Partners for smooth conduct of events.
• Onboarded 10+ partners to our ecosystem and scaled above setup to 50+ partners.
• Total Revenue of Rs 70-80k over 6 months with profit margin of around 25% with negligible spend on Ads.
• 8000+ Members communities with 1200+ paid members from 50+ partners.