Riya Savjani — Digital Marketing Specialist

I’m a data-driven Growth Marketer with a strong specialization in Conversion Rate Optimization (CRO) and a passion for creating seamless digital experiences that drive real business impact. Currently at AGCO, I lead global web optimization initiatives across EMEA, North America, South America, and ANZ — blending quantitative analysis and qualitative research to uncover friction points, test improvements, and scale wins. My approach is grounded in experimentation and insight: 📊 Quantitative: Using GA4, Coveo, and funnel data to find where users drop off and why 🧠 Qualitative: Analyzing Hotjar heatmaps, session recordings, and surveys to understand user behavior and intent I thrive on cross-functional collaboration, building bridges between marketing, UX, and tech teams to turn insights into action. My goal? To constantly improve user journeys and contribute to growth in a meaningful, measurable way. Let’s connect if you're into CRO, product growth, or nerding out over user behavior trends.

Stackforce AI infers this person is a Growth Marketer specializing in Conversion Rate Optimization within the digital marketing landscape.

Location: Pune, Maharashtra, India

Experience: 10 yrs 5 mos