Rohan Verma

CEO

Gurugram, Haryana, India16 yrs 1 mo experience

Highly StableAI Enabled

Key Highlights

Led design initiatives driving significant user engagement.
Built successful products across diverse industries.
Nurtured designers into principled leaders.

Stackforce AI infers this person is a Fintech and Service design expert with a strong focus on user experience.

Contact

mail@rohan-verma.com LinkedIn

Skills

Core Skills

Design LeadershipProduct StrategyUser ExperienceLeadershipDesign SystemsCloud Infrastructure

Other Skills

Data-driven Decision MakingAI DesignBrand StrategyPeople ManagementData ManagementQualitative ResearchPresentationsPhotographyPhotoshopArtJavaScriptGraphic DesignIllustratorInDesignIllustration

About

Chief Design Officer at Probo, formerly a design leader at Urban Company and Microsoft. I build products, teams, and organisations that deliver business impact through design. I have built successful products across gaming, marketplaces, and AI, serving both B2B and consumer users, from 0→1 launches to enterprise scale. What defines my work: - Product + Design → No silos, no afterthoughts. Driving a holistic, functional, and aesthetic culture of building products - 0→1 product building → from bootstrapping Esports as a new category to shaping new growth models - Design for growth & retention → delivering double-digit improvements in onboarding, referrals, and long-term engagement - Team building → nurturing designers into principled, outcome-driven leaders - Cross-disciplinary craft → integrating product, brand, and motion design seamlessly - Build dualist capabilities of Pure spontaneous art and scalable structured systems.

Experience

16 yrs 1 mo

Total Experience

1 yr 10 mos

Average Tenure

1 yr 9 mos

Current Experience

Probo

Chief Design Officer

Sep 2024 – Present · 1 yr 9 mos · Gurugram, Haryana, India · On-site

Led a 10-member design org (Product Design, Visual, Brand and Marketing) while driving product initiatives across Growth, Revenue, and Intelligence.
Growth
1. Introduced Mock Trade → +15% signup→trade, +10% signup→deposit
2. Launched Video-led onboarding → +10% signup→trade, +5% W1 retention
3. Built Milestone program → +30% new-user retention, +5% existing retention
4. Reactivated dormant users with resurrection offers
5. Rolled out Referral Tracker (+35%) and Tiered Referral (+50%)
Revenue
1. Revamped Portfolio → +1.5% trades/user
2. Redesigned Football category → +20% trades in category, +9% overall volume
3. Piloted Arena portfolio → -6% time-to-exit, -10% time-to-cancel (crypto), +1.4M trades/day uplift
4. Created Match Stories & Reminders → +0.4pp conversion, +2–3% trades/user, 1500+ daily users (~4% DAU), 2x more likely to trade, 65%+ positive feedback
Intelligence
1. Integrated AI-powered summaries, news & stats → faster, more confident trades
2. Launched Exit (35% adoption), Skill Score (1 Cr+ users), Reminders
3. Added guardrails: Loss Protection (3.4K users), Trading Academy (10.5K), Strategic Time-Outs
Leadership & Org Impact
1. Helped founders evangelise information markets → successful fundraise
2. Partnered with Business (category innovation), Marketing (performance optimisation), Engineering (CDN efficiency)
3. Built Probo Design System, unifying product + brand design
4. Maintained 70–75% CSAT during hypergrowth
5. Scaled Probo to $150M+ ARR, 250M+ trades/day, ~80% market share

Design LeadershipProduct StrategyData-driven Decision MakingDesign SystemsAI DesignBrand Strategy

Urban company

Director User Experience Design

Dec 2019 – Sep 2024 · 4 yrs 9 mos · Gurugram, Haryana, India

1. Category Building – Built the Bathroom Cleaning Subscription business by addressing customer pain points with product-led design, improving first-time conversion and renewal rates.
2. Quality Improvement – Reduced CX failures by strengthening the supply base with better partner selection, stricter guardrails, improved training cadence, and recognition for top performers.
3. Design Ops Leadership – Scaled design operations end-to-end: hiring, coaching, and culture-building, alongside tactical streams like sprints, reviews, and design systems.

LeadershipDesign SystemsPeople ManagementData ManagementQualitative Research

Microsoft

Senior UX Designer

Jul 2016 – Dec 2019 · 3 yrs 5 mos · Greater Hyderabad Area

Delivering user preferences, profile and skill management experience for Cortana across desktop, iOS and Android. This involves all up settings of the digital assistant including management of services, skills and personal informa- tion. Working on conversational interactions to make your work and recreation planning better.

Cloud InfrastructurePresentationsQualitative Research

Technische universität darmstadt

Research Scholar for Industry 4.0

Aug 2015 – Mar 2016 · 7 mos · Darmstadt, Hesse, Germany

User centered design of a cyber-physical support solution for production processes. Researching for a user centered display and control interface that is usable, scalable and configureable.
Industry 4.0 is a meeting of real and virtual worlds in manufacturing and involves the full integration of manufacturing technologies and Information Technology systems to make a 'smart factory'. It connects the workers, machines and even the products to each other.

Nanyang technological university, singapore

Graduate Research Assistant

May 2015 – Jul 2015 · 2 mos · Singapore

We are extending the concept of gesture based tangible interactions for social computing during this internship. Tinkering with microcontrollers and sensor based tangible interaction to engage people to know more about social problems from the real world.
The Centre of Social Media Innovations for Communities (COSMIC) is a collaborative initiative between three centers of excellence – two from Singapore, the NUS (National University of Singapore) and the NTU (Nanyang Technological University), and one from India, IITB (Indian Institute of Technology Bombay, Mumbai). The centre is supported by the multi-agency Interactive Digital Media Programme Office (IDMPO) hosted by the Media Development Authority (MDA) of Singapore.

Indian institute of technology, bombay

Teaching Assistant

Jul 2014 – Jul 2016 · 2 yrs

Assisting Professor Aniruddha Joshi in his various interaction design projects.

Qualitative Research

Proptiger.com

Senior Interaction Designer

Sep 2013 – May 2014 · 8 mos · Noida Area, India

Envision, concept, prototype and deliver complete user interfaces with markup and interactive functionality for web app with an experience that speaks for itself. Organizing data, setting up navigation, making visual guides and interaction patterns. And also consuming a lot of coffee while i am at it.

Makemytrip.com

Interaction Designer

Apr 2012 – Sep 2013 · 1 yr 5 mos · Gurugram, Haryana, India

User interaction designs, from concept through to launch.
Design for a variety of platforms including smartphones, tablets, and web browsers
Produce designs to help the entire product team understand the desired customer experience:
storyboards, flows, wireframes and prototypes.
Manage basic level of usability testing for prototypes.
Quickly collect and decipher feedback for rapid iteration of the product design.
Work in partnership with product management, visual design, and engineering to deliver the desired
experience on time and within budget.

Unikove

UI & UX designer

Aug 2010 – Apr 2012 · 1 yr 8 mos · Noida, Uttar Pradesh, India

Conceive, concept, prototype and deliver complete user interfaces with markup and interactive functionality for front and backend applications.
Create solutions for web projects using HTML, CSS and Javascript/JQuery for a variety of devices, including desktop, mobile and tablets
Assist in mobile application user-interface design and functionality
Facilitate creative direction and provide input on forward-thinking user experiences using current standards and cutting-edge techniques
Work with other teams on an as-needed basis for materials such as sales collateral and decks, email templates, website themes and other creative assets