Sep 2023 – Jul 2025 · 1 yr 10 mos · Remote

• Worked with multiple clients.

Feb 2022 – Sep 2022 · 7 mos

• Strategic Consulting with an Edtech company on GTM and everything Marketing.
• Key responsibilities
• Marketing Strategy
• Implementing Marketing stack
• Building the team.

Sep 2022 – Aug 2023 · 11 mos · Bengaluru, Karnataka, India

Apr 2021 – Feb 2022 · 10 mos

• Took a break to invest in my health and prepare myself for the next 20 years of professional life. 14+ hours/week in the gym, regular therapy and good company helped me to take body fat <10%, a positive mindset, write 50+ poems and a rejuvenated ability to dream big.

Jan 2020 – Mar 2021 · 1 yr 2 mos · Bengaluru Area, India

• As the first marketing person in the team, I was responsible for designing the brand and marketing foundations for this exciting startup in robotics.
• Research and Recommendations: I was responsible for competition research, identifying product market fit and defining user persona to reach out to the right customer. I was responsible for testing and engaging with users and recommended how our new products can fill those gaps.
• Collaterals: Created collaterals for marketing purposes such as Value Proposition Document, Sales Brochure, Pitch decks to enable business development.
• Social Media: Company updates and focused on building the linkedin community of robotics professionals. Linkedin Page organic growth from 5155 followers to 16944 in 13 months.
• Events: Created material and communication for events and demos. Sponsored one of the biggest events in robotics, ROSCON.

Sep 2018 – Dec 2019 · 1 yr 3 mos · Bengaluru Area, India

• I started as a consultant in April 2018 and joined fulltime in Sept 2018. Key highlights:
• Email: Achieved 443% boost in referrals using new content ideas, user segmentation and data insights
• Affiliate: Onboarded more than 200 publishers and grew affiliate business by ~110%
• Social Media: 10x+ growth in Social Media impressions, engagements & referrals
• PR & Communications: Spearheaded integration of various marketing operations, communications, public relations activities to bring consistency, impact and clear articulation of our unique proposition, leading to superior brand health and Share of Voice>54%
• Led data-driven conversion optimization exercises to increase CTRs across the acquisition funnel making a impact on revenue, achieving KPI benchmarks, e.g. 20% increase in CTR on GDN ads
• Established an internal creative agency to collaborate with various functions and serve their marketing & communication requirements
• "Ridiculously Committed" Campaign on Radio, Out of Home and offline activations led to 22% increase in user visits from Bangalore city

May 2015 – Sep 2018 · 3 yrs 4 mos · New Delhi Area, India

• The enormity & efficacy of social media has been proved countless times. Today, when bigger players are hiring professional social media agencies to maintain their presence, smaller ones, are often left behind or worst come, neglected in the vast social sea.
• Solomofy was born out of this realization and as a result of countless meetings we had with small businesses - restaurant owners, individuals, professionals, marketplace sellers and owners of not "so cool" enterprises. We realized that they had a story to tell but were constrained by-
• a) Decreasing efficacy of traditional media - Print, Pamphlets, Hoardings etc.
• b) Lack of understanding of Digital Media
• c) Lack of a partner who could tell their stories on a regular basis, interestingly
• d) No good agency wants to work on small budgets
• We knew that we had a problem at hand. We looked at our processes and realised that if we could minimise the cost of client servicing and rework, we had a big enough opportunity to help lakhs of SMEs out there, without compromising on the quality.
• Since starting in July 2015, Solomofy has already delivered 350+ projects to bring their users together in a community, develop & maintain their social presence and communicate a lot better anywhere digitally.

Sep 2012 – Sep 2018 · 6 yrs · Gurgaon, India

• Building a company where common sense rules over hierarchy, mediocrity is unacceptable and curiosity is rewarded.
• Started digital agency business and achieved headcount of 90 people, $0.8M revenues, serving over a 100 of clients across India, Middle East, Asia Pacific and Africa. We won multiple pitches and worked with clients such as Yahoo, UC Web – Alibaba, Gaana.com, Dr Lal Pathabs, Instapizza, Amity University and Sobha Dubai
• We executed projects in the areas of Brand Positioning, Creative & Communication Consulting, Social Media Management, Online Reputation Management, Influencer Marketing, Paid Digital Marketing etc.

Apr 2012 – Sep 2012 · 5 mos · Gurgaon, India

• I was responsible for communication and creative strategy and enhancing user engagement in the app and on social media.
• Led creation of content and engagement modules for USSD(Unstructured Supplementary Service Data), SMS channels, website and app copywriting
• Set up and managed online acquisition channels for user engagement and growth

Apr 2011 – Mar 2012 · 11 mos · New Delhi

• Defined and executed social media strategy with data-driven approach to accomplish business goals and drive revenues, achieving the highest engagement rates for any e-commerce business in India and contributing 400+ transactions a day organically attributable to social media channels
• Engaged customers at various touchpoints and venues such as Facebook, Twitter, web, review websites, blogs and discussion forums.
• Instituted systems and processes for faster resolution of customer complaints and questions originating from various social channels
• Managed & led creative direction for advertising campaigns (~$20,000/day) on Facebook for customer acquisition

Oct 2010 – Mar 2011 · 5 mos

Apr 2009 – Oct 2010 · 1 yr 6 mos

• Activated community activities across 40 cities and Administrator at PaGaLGuY forums.
• Managing and optimizing the content on the site for better SERP’s positions.
• Advising the Company on Analytics, predicting trends and keywords.
• Planned, organized and convinced clients to sponsor All India PaGaLGuY Meets consecutively for six years.
• Conceptualized and implemented the MadCapz program, in which users across the country volunteer for different community related and marketing activities of PaGaLGuY.com, hence cutting down costs on marketing expenses but effectively reaching out to target audience.
• Developed relationships on value based interactions with reporters in different media resulting in expansive mentions of pagalguy.com in last year

Apr 2008 – Mar 2009 · 11 mos

• Conceptualized, provided the specs and requirements, user flows and launched, PaGaLGuY Rankings, PG Apply, PG Shop, PG Connect, PG Scorecard.
• Instituted development methodologies starting with waterfall to Scrum to design oriented agile TDD.

Jan 2006 – Aug 2007 · 1 yr 7 mos

• Was able to convince clients to advertise on PaGaLGuY.com and make the company cash-positive. Proposed innovative and customized campaigns to give them best results for their money.
• Ideated and executed 2 products at PaGaLGuY.com, Quant Question a Day and PG Connect, which have been voted the best products in their respective years of launch by the PaGaLGuY.com users.
• Increased the user base by 500% in 18 months by having Online media partnerships with major brands in India like Business Today, IMS Learning Resources and almost all the top B-Schools in India..
• First Employee at PaGaLGuY.com

Aug 2007 – Mar 2008 · 7 mos

• Executed campaigns like EcoGanpati, AIDS Awareness and Toybank to give Fropper.com the branding of socially aware networking site and created awareness about these issues on web.
• Fixed the registration process module and was able to increase registrations after landing on the page by 10% by better design, flow and handholding features during the process .
• Enhanced user privacy and report abuse features to provide a better and clean experience.
• Took knowledge sessions for the entire product team.

Jul 2003 – Oct 2005 · 2 yrs 3 mos

• Developed GE Asset Management websites
• Was part of the development team in GENIUS, one of the biggest projects undertaken by Patni Computers for GE , for the processing of insurance forms