Oct 2023 – Jul 2025 · 1 yr 9 mos · Remote

• Developed and maintained the Hotel Sponsored Placement platform, optimizing paid placements and boosting conversions with an 8-member global team.
• Built Burst Campaigns from scratch, a self-service feature with advanced date/month-based targeting, driving $15K in revenue.
• Built Campaign Forecast feature using ML predictions to estimate clicks, impressions, and CPC based on budget and targeting, improving accuracy by reducing prediction outlier from 9x to 0.3x.
• Revamped budget recommendations (Min, Max, Recommended) using ML predictions based on location and geo data, enabling partners to optimize ROAS.
• Leading a team of 3 people to deliver impactful, scalable solutions.

Jun 2021 – Oct 2023 · 2 yrs 4 mos · Noida, Uttar Pradesh, India · On-site

• Designed and developed an in-house video transcoder service from scratch, reducing costs by 80% compared to cloud-based solutions.
• Developed and scaled Segmentation Engine which currently processing 3+ billion audience data daily, resulting in a 70% reduction in advertising costs and 40% increase in ROAS (Return on Ad Spending).
• Built ICE (Indonesia Creator Economy) platform from scratch, enabling customers to communicate directly with influencers and integrated with leading media publishers in Indonesia.
• Contributed to Defensive Publication submission on highly relevant ads using on-platform lookalike audiences on third-party platforms.
• Led a team of 4 people to deliver impactful, scalable solutions.

Dec 2018 – Jun 2021 · 2 yrs 6 mos · Noida Area, India · On-site

• Rebuilt Jeevansathi’s Search Engine for scale. It currently handles 20M+ searches daily with 99.98% uptime. Improved the response time of APIs (up to 10x).
• Built custom Near Real-Time (NRT) search plugin for Solr to handle frequently changing data.
• Migrated Jeevansathi application from a monolithic PHP to Java-based SOA using Spring Boot.
• Delivered re-architected API endpoints with no client-side changes achieving 100% live status of new API on mobile platforms.

Jan 2016 – Dec 2018 · 2 yrs 11 mos · Gurgaon, India

• Worked as a Full Stack Developer, with expertise in Frontend (Angular, TypeScript) and Backend (Java, Spring Boot).
• Worked with BFS (Banking and Financial Services) unit for a leading Banking Group of Europe.
• Moved desktop-based bank internal management java application to the web using Java Restful API’s, Angular, Type-Script, HTML 5, JavaScript, CSS.
• Re-architecture, developed, and exposed Java RESTFUL API’s endpoints using the underline java code for Angular.
• The application developed in Micro-Service Architecture using AGILE SCRUM development methodology.
• Tech stack - Java, SpringBoot, Hibernate, REST (Jersey), Angular, Type-Script, HTML 5, JavaScript, CSS

Jan 2014 – Nov 2015 · 1 yr 10 mos · New Delhi Area, India

• Created and managed our own eCommerce website - ItemVan.com using the Magento framework with custom plugins integration.
• Managed & worked in all departments including Technical Assistance, Web Development, Logistics, Packaging, Product Sourcing, Customer Support and more.

Jun 2013 – Jan 2014 · 7 mos · New Delhi Area, India