Rohit Prakash

CEO

New York, New York, United States17 yrs 8 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

15+ years in building distributed platforms and AI systems.
Led high-impact programs at Amazon ahead of schedule.
Co-founded India's first comic book SaaS platform.

Stackforce AI infers this person is a seasoned leader in AdTech and AI-driven solutions.

Contact

rohitprakash@gmail.com LinkedIn

Skills

Core Skills

Artificial Intelligence (ai)AdsSystem ArchitectureLeadershipDigital Image ProcessingCross-functional Team LeadershipTechnical Leadership

Other Skills

Agile MethodologiesAlgorithmsAmazon Web Services (AWS)AnalyticsAndroidBusiness AnalysisBusiness DevelopmentBusiness StrategyCC#C++Cloud ComputingCustomer Relationship Management (CRM)Data MiningDistributed Systems

About

I have 15+ years of experience building distributed platforms, AI/ML systems, and 0→1 products across Amazon Ads, AGI, and high-growth startups. At Amazon, I defined technical vision and delivered high-impact programs spanning Ads, MiniTV, Retail, and AGI, consistently shipping org-level initiatives ahead of schedule. Before Amazon, I co-founded HuHuba, India’s first comic book SaaS platform, and led large teams at Blinkit (formerly Grofers), where my work on last-mile logistics was featured as a Google Cloud case study

Experience

17 yrs 8 mos

Total Experience

3 yrs 6 mos

Average Tenure

7 yrs 5 mos

Current Experience

Amazon

2 roles

Engineering Lead

Sep 2022 – Present · 3 yrs 9 mos · On-site

🚀 Sponsored TV (Ads)
Architected and launched Amazon’s Sponsored TV ad platform in 8 months across 8 marketplaces — now serving 17,000+ advertisers and creating a new multi-million-dollar revenue stream
Designed platform support for non-endemic advertisers, onboarding 100+ in the first month
Led 5-engineer team to develop Creative CoPilot, a GenAI-powered ad creation tool that cut onboarding time and boosted adoption
Partnered with PM, UX, and applied science to shape roadmap, ensuring rapid scaling and adoption
🧠 AGI — Long-Context GenAI Infrastructure
Built distributed inference orchestration enabling 1M-token multimodal context in Amazon’s Nova Premier model, supporting advanced reasoning across text, image, and audio
Designed multi-node transformer inference for ultra-low latency and high throughput
Created automated benchmarking pipelines, setting new internal accuracy and latency standards for long-context AI

Artificial Intelligence (AI)AdsSystem ArchitectureEnterprise SoftwareWeb Applications

Engineering Lead

Dec 2018 – Aug 2022 · 3 yrs 8 mos · On-site

📺 MiniTV — Flagship S-Team Launch
Built and led a 30+ engineer cross-functional team to launch MiniTV, Amazon’s free ad-supported streaming platform in India, from concept to production in 5 months — achieving 5M+ DAUs in the first year
Migrated from Prime Video stack to custom architecture, improving Time-to-First-Frame by 100× and Zero Error Rate by 10%
Featured in TechCrunch
📢 Outbound Marketing Automation
Improved purchase propensity prediction model (MAP +10%), driving $65M annual revenue uplift for US marketplace
Launched Amazon’s most profitable automated marketing program, generating $10M+ profit monthly and boosting engagement by 20%
Reduced Spark computation costs by 40%, then pioneered CPU+GPU hybrid compute engine with 90% cost savings
Built ML A/B experiment pipeline used by 7+ teams, improving model accuracy by 15% and open rates by 10%
Won 1st place at Amazon’s Inventify Fest for an image-based product placement prototype
💰 Finance Automation
Automated AWS infrastructure invoice processing, eliminating manual workloads and reducing turnaround times

LeadershipDigital Image ProcessingProgrammingTeam Management

Blinkit

AVP Engineering

Jun 2015 – Aug 2016 · 1 yr 2 mos · Gurgaon, India

Led 35-person engineering team for post-checkout processes, optimizing operations for seamless CX
Designed last-mile logistics system with MQTT replacing HTTP calls, achieving 90× throughput and 12× battery efficiency
Automated CRM for event-based processing, increasing order handling capacity 10×
Reduced last-mile system costs by 98% while achieving 99.999% uptime — featured in Google Cloud Case Study
Scaled team from 15 to 200+ engineers through strategic hiring

Cross-functional Team LeadershipTechnical LeadershipAlgorithmsDistributed Team Management

Huhuba

Founder

May 2013 – Sep 2018 · 5 yrs 4 mos · New Delhi

Built India’s first comic book publishing SaaS platform with AI-powered panel detection tool and mobile reader apps
Partnered with 15+ publishers in India and US, launching 100+ comics
Achieved 15,000+ downloads through community-driven marketing with zero ad spend

Fabulloso!

CTO

Aug 2011 – Sep 2014 · 3 yrs 1 mo · Greater Delhi Area

Led a team of 5 people in developing/maintaining a scalable e-commerce store that was completed in 3 months, hosted
on AWS and had 100% uptime throughout.
Setup the entire company’s IT infrastructure and devised tools to help warehouse, merchandising and customer care.
Proposed new project management strategy of using Gantt charts for different teams across the company which
ensured visibility for cross-dependent teams.

Unnaturaltalents

Co-founder

Jan 2011 – Jun 2016 · 5 yrs 5 mos · Greater Delhi Area

Created an iOS application - ArtMaestro which brings painterly rendering to iOS devices.

Times internet limited

Software Engineer

Nov 2009 – Jan 2011 · 1 yr 2 mos · Gurgaon, Haryana

Build item-to-item and user-to-item shopping recommendation engine.
Text categorization using NLP techniques and extending the same for news recommendation.