Jan 2025 – Aug 2025 · 7 mos · Gurugram, Haryana, India · On-site

• Crafting experiences for a skill-based opinion trading platform. I closely collaborate with product managers, engineers, and data teams to design features that help users make better decisions and stay engaged.
• Designed the 'Probo AI Insights' feature to deliver contextual AI-generated information, resulting in an 18% increase in user engagement and a 12% boost in trade conversions.
• Revamped Probo's design system to unify components across web and mobile, reducing design developer handoff time by 35% and accelerating feature rollout by 2x.
• Designed and developed a live leaderboard web app and landing page for IPL 2025 using no-code tools—built entirely from scratch. The project garnered over 1.2 million page views by the end of the season.
• Built and launched 'Samachar' (news) and 'Vichar' (opinion sharing) modules on the Probo app, increasing content interaction by 25% and average session time by 9 minutes.

Apr 2022 – Jan 2025 · 2 yrs 9 mos · On-site

• As a Senior Visual Designer, I work at a sprint level in close collaboration with leads and managers.
• As a Senior Visual Designer, my responsibilities are:
• Works closely with stakeholders to create/shape up the brief and content by understanding the product
• Actively seek learnings from metrics and customers. Ensures incorporating them for making the project successful.
• Take end-to-end ownership of delivery, ensuring smooth execution.
• Share design rationale by clearly articulating design decisions with a cross functional and leadership team.
• Guide and mentor interns and new designers in the team.

Jul 2021 – May 2022 · 10 mos · On-site

• I play a crucial role in creating visually appealing and impactful designs that effectively communicate our brand. This is achieved by delivering high-quality designs within deadlines and collaborating with cross-functional teams.
• As a Visual Designer, my responsibilities are:
• Design visuals that are aligned with the brand language as per the need of the project.
• Create Landing pages & UI assets by contributing to component libraries.
• Take end-to-end ownership of delivery, ensuring smooth execution during the final phase.
• Keep peers/stakeholders aligned to drive projects successfully, by proactive communication on status, blockers etc.
• Create motion graphics, visuals, and illustrations that raise the bar for the team by using the latest design trends and techniques.

Apr 2018 – Jul 2021 · 3 yrs 3 mos

• In 2018, I joined BDeveloper as the Creative Lead, responsible for leading a team of 6 designers. My role encompassed various responsibilities, including crafting brand identities from inception, developing comprehensive social media campaigns for clients, creating style guides and design systems to facilitate collaborative work among designers, and designing interfaces for websites and applications. Additionally, I have experience designing print materials such as brand collaterals and product packaging.

May 2012 – Apr 2018 · 5 yrs 11 mos

• I independently collaborated with global companies, small independent businesses, and startups in the past. Additionally, I designed Web and App UI templates and elements for online marketplaces like Themeforest, Graphicriver, and Creative Market.