Aug 2024 – Present · 1 yr 10 mos · Remote

• At Toptal, I lead UX and strategy for projects around the world. This role has enhanced my design leadership and strategic thinking.
• My key responsibilities include:
• Assisting clients globally with user experience and visual design.
• Leading UX workshops to explore ideas and define challenges, ensuring all voices are heard.
• Conducting usability tests to improve user experiences.
• Envisioning improved experiences for brands while providing design support and high-level strategy.
• Redesigning design systems and visually rebranding specific sections of the website as necessary.
• Collaborating across different teams worldwide.
• Mentoring and managing interns and junior designers on their projects.

Mar 2023 – Jul 2024 · 1 yr 4 mos · Bengaluru, Karnataka, India · Remote

• At Anatta, I lead user experience and Visual Design for mid-market DTC e-commerce brands. Clients handled till now:
• Trade Coffee:https://www.drinktrade.com
• Kroma wellness: https://kromawellness.com
• Some of my responsibilities include:
• 1. Enhancing brand experiences with design support and strategic guidance.
• 2. Redesigning design systems and visual elements of the website as needed.
• 3. Creating user-centric solutions based on data analysis.
• 4. Analysing the customer funnel for insights into behaviours and preferences.
• 5. Collaborating with global teams. Leading brainstorming sessions with stakeholders.
• 6. Presenting projects with transparent processes and reasoning.
• 7. Mentoring interns and junior designers.
• 8. Overseeing the hiring and onboarding of new designers.

Jul 2021 – Jan 2023 · 1 yr 6 mos · Bengaluru, Karnataka, India · Remote

• As a Senior UX/UI Designer at Dell, I was honoured to design intuitive user experiences and visual elements for the Sales and Purchase Product Detail (SnPd) pages. My efforts were pivotal in elevating Dell's digital footprint and enhancing user satisfaction on Dell.com, particularly within the B2C e-commerce sector targeting the US market.
• In this dream job, I redesigned the product detail page for monitors and contributed to crafting Dell's design system.
• 1. Understood the business goals and collaborated with business stakeholders & product managers.
• 2. I Collaborated with multifunctional teams, such as the dev and content & design teams.
• 3. Presented & become a part of the design feedback sessions.
• 4. I have performed usability testing for the designs using usertesting.com.
• 5. Collaborated with stakeholders & product teams to run DNF (Discovery & Framing) sessions to
• evaluate & ideate over the new or existing design.
• 6. As a designer, I collaborated with the dev team to run A/B tests on new designs, providing
• conversion rate, RVP, and engagement percentage data.
• 7. Executed designs using Dell's digital design system.
• 8. Helped Dell in the hiring process.

Oct 2020 – Jul 2021 · 9 mos · Bengaluru, Karnataka, India · Remote

Jul 2020 – Present · 5 yrs 11 mos · Remote

• At Designlab, I help students learn UX UI and transform their careers to start their journey in the industry. The platform is more active in the USA, Canada, and UAE.
• Working at Designlab is a marvellous experience. It allows me to share my knowledge and experience with the next generation of designers. Knowledge grows when shared, and mentoring will enable me to contribute to the design community.
• 1. Conducting one-on-one calls with mentees weekly.
• 2. As a mentor, I am solving the doubts of students regarding the industry & course material provided by Designlab.
• 3. Review the assignments submitted by the students on the Design Lab portal.
• 4. Aligning students to the industry standards proficiency in design tools like Figma.
• 5. Helping students to process negative feedback & how to address it professionally.

Apr 2020 – Aug 2021 · 1 yr 4 mos · Remote

• I mentored students in a UX/UI design course organized by Springboard professionals. This comprehensive course helps students apply for jobs in the Indian UX/UI industry. It was a great opportunity that introduced me to the mentoring sector of the design community.

Apr 2020 – Sep 2020 · 5 mos · Bengaluru, Karnataka

• During the period from April 2020 to September 2020, I experienced significant health challenges due to the COVID-19 pandemic. Like many others, I faced both physical and mental health issues that required my full attention and recovery time. Consequently, I had to take a break from my professional activities to focus on my health and well-being. This time was crucial for my recovery, and I am now fully recovered and ready to re-engage with my career with renewed energy and perspective. I used this period to reflect on my career goals and stay updated with industry trends, ensuring that I remained informed and prepared to return to work with a fresh and resilient mindset.

Sep 2019 – Apr 2020 · 7 mos · Bengaluru, Karnataka

• Worked with Cult.fit which is Inkoniq client.
• Worked on a User Research for a Fintech company, Golden Pie which focused on investing in bonds and NCD. Conducted user 1:1 interviews, developed user personas, empathy map and created user journey.

Aug 2019 – Nov 2019 · 3 mos · Bengaluru Area, India

• Worked onsite on client location.
• Worked on Cult ticketing tool used by cult centre managers to raise tickets regarding the technical issues which concern the cult fit centres. It was a B2B product and aimed at making the ticketing process simpler. Also worked on an internal OKR system and did a responsive mobile version for the existing OKR system.

Oct 2018 – Sep 2019 · 11 mos · Bangalore

• Worked onsite on client location.
• QuickBooks Desktop is an account management system that helps people run payroll as well. I worked on the employee onboarding part of the existing product which helped to retain product subscriptions.

Sep 2018 – Sep 2019 · 1 yr · Bengaluru Area, India

• Worked with Intuit Pvt. Ltd. which is Moonraft Innovation Labs client.

Mar 2018 – Aug 2018 · 5 mos · Ahmedabad Area, India

• The Project was an ongoing freelance when I was working in 1 Thing design.
• Project Description-
• Keva Health, a health care assistant creates personalized care experiences and reduces costs for asthma patients. It is a simple interface that engages patients. It helps patients to make the best decisions for themselves by entering their symptoms and receiving personalized care recommendations.

Oct 2017 – Sep 2018 · 11 mos

• As a user experience designer, I worked from remote location.
• Work description-
• eCadmy education solutions is a e-learning web portal for emerging students who want to transform their career in Ux Ui design & Digital Marketing. Designed both Ux and Ui for the e-learning web portal.

Oct 2016 – Oct 2017 · 1 yr · Ahmedabad Area, India

• The concentration of work is focused on designing services for government clients, which include CEICED, Ahmedabad Municipal Corporation (AMC), Political Party (BJP) Application & Social Media Tools.

Jan 2015 – Dec 2016 · 1 yr 11 mos · Ahmedabad Area, India

• Worked as a UX UI Designer for Emotome. Worked on education-based applications like Live Exam, QLMS Quadrant4 Learning Management System, Hospira Medical Training Program Services, etc. The concentration of work is focused on designing services for the clients, which include vertical cloud computing services, user research, User experience design, Design wire frames & designing the User interface.

Nov 2014 – Jan 2015 · 2 mos · Ahmedabad Area, India

Aug 2013 – Mar 2014 · 7 mos · Jaipur Area, India

Oct 2012 – Dec 2012 · 2 mos · Kullu & Manali

Jul 2012 – Aug 2012 · 1 mo · Chennai Area, India

Apr 2012 – Jun 2012 · 2 mos · New Delhi