Apr 2025 – May 2025 · 1 mo · Ahmedabad, Gujarat, India · Hybrid

• Revamped LendingTree's Marketplace & Consumer Web Platform | Driving Scalable Growth & Enhanced UI/UX
• Led a comprehensive overhaul of LendingTree's marketplace and consumer-facing web platform, focused on improving performance, scalability, and user experience.
• Delivered measurable gains in conversion rates, site speed, and personalization through modern tech stacks, modular architecture, and data-driven design.
• Collaborated with cross-functional teams across product, engineering, and design to accelerate feature velocity and drive sustainable growth.

Apr 2023 – Mar 2025 · 1 yr 11 mos · Ahmedabad, Gujarat, India · Hybrid

• Designed and implemented dynamic WordPress Gutenberg blocks using React.js, Next.js, and TypeScript to enhance content creation.
• Built robust web applications by integrating front-end technologies with back-end services (PHP & TypeScript) for seamless data flow.
• Utilized RESTful APIs to fetch and display dynamic data, improving functionality and user engagement.
• Conducted performance audits and optimized JavaScript bundles, enhancing application speed and responsiveness.
• Collaborated with designers to create intuitive and accessible user interfaces within the Gutenberg editor.
• Implemented unit testing with Jest to ensure reliability, maintainability, and adherence to high-quality development standards.
• Authored detailed documentation for custom blocks and components to support team collaboration and knowledge transfer.
• Engaged with stakeholders and product owners in a product-based environment to gather requirements, provide technical insights, and ensure the development of scalable and user-centric web applications.

Oct 2022 – Apr 2023 · 6 mos · Ahmedabad, Gujarat, India · Hybrid

• Built and optimized content blocks, modules, and templates using React.js and JavaScript with a mobile-first, high-speed, and responsive approach for various LendingTree consumer web channels.
• Focused on SEO best practices, redesigning components and templates to enhance search engine visibility and performance.
• Designed and developed user and marketing-friendly components from scratch and migrated React.js modules to Vue.js while ensuring seamless data binding and accessibility.
• Enhanced content management by making Vue.js components accessible via WordPress short codes and blocks.
• Implemented the Block-Element-Modifier (BEM) methodology to improve SASS code efficiency, maintainability, and developer readability.
• Worked closely with stakeholders and product owners in a product-based environment to align business goals with technical solutions, ensuring seamless development and impactful user experiences.

Mar 2021 – Oct 2022 · 1 yr 7 mos · Mumbai, Maharashtra, India · Remote

• Developed and optimized UI components for e-commerce (TE Connectivity) B2C & B2B web applications using Angular, React.js and TypeScript, ensuring seamless integration with REST APIs for a smooth user experience.
• Translated designs into high-quality, responsive, and mobile-friendly code while improving SEO, speed, and accessibility.
• Implemented standardized UI components, color palettes, and design elements to enhance brand identity across platforms.
• Built a product recommendation module and improved merchandising carousels to drive user engagement, conversions, and operational efficiency.
• Integrated Genesys Cloud CX chat with microservices and Salesforce via MuleSoft APIs, enhancing customer support and data collection.
• Conducted client interviews to gather web application requirements and identified use cases to translate business challenges into effective and scalable web solutions.