Ross Popoff-Walker

Co-Founder

New York City15 yrs experience

Key Highlights

20 years of experience at top tech companies.
Expert in designing user-centric software solutions.
Passionate about improving early childhood education tools.

Stackforce AI infers this person is a Product Designer specializing in user experience and design systems for tech-driven industries.

Contact

Skills

Other Skills

Design SystemsProduct DesignDesign LeadershipData VisualizationUser ExperienceInteraction DesignUser Experience DesignWireframesMobile ApplicationsUser Interface DesignExperience DesignUsabilityUser-centered DesignInformation ArchitectureUsability Testing

About

I'm a product designer who's spent 20 years at Netflix, Google, and Waymo solving complex problems through thoughtful systems design. As a parent, I've seen how early childhood educators are buried in administrative work with tools that don't actually help. So on nights and weekends, I'm exploring ways to build simple, well-designed software for daycare directors and preschool administrators. If you work in early childhood education and deal with operational friction, I'd love to connect.

Experience

15 yrs

Total Experience

1 yr 10 mos

Average Tenure

1 yr

Current Experience

Waabi

Product Design (First hire)

Jun 2025 – Present · 1 yr

Establishing the product design function as a force multiplier.

Netflix

Design Systems & Internal Apps

Apr 2022 – Mar 2025 · 2 yrs 11 mos

Created a scalable data viz design system adopted by a 500+ person Data & Insights org.
Redesigned key apps used by the C-suite, improving "time to insight" and decision-making speed.

Waymo

Design Lead, Autonomous Tools

Apr 2021 – Apr 2022 · 1 yr

Drove a user-centric tooling strategy for the Evaluation team (responsible for simulation and eval for Waymo's behavior & planning software).

Google

5 roles

Design Lead, Google Maps

Promoted

Sep 2019 – Apr 2021 · 1 yr 7 mos

Shipped new mobile-first layers during the COVID-19 pandemic and wildfire season (e.g. COVID case counts, air quality).

Co-creator & Author · Material Data Viz Design Spec

Aug 2017 – Jul 2018 · 11 mos

Initiated and led Google’s cross-org data visualization guidelines project.
Drove alignment across teams, published internal and public specs, and influenced Cloud UX resourcing and platform strategy.

Design Pod Lead, Cloud Data Analytics

Promoted

Oct 2016 – Aug 2019 · 2 yrs 10 mos

Managed UX for BigQuery, leading a full UI redesign of Google’s flagship cloud analytics product.
Aligned design, research, and PM across orgs through iterative visioning to ship a cohesive data analyst workspace.