Sabarathinam K

Design Manager

Bengaluru, Karnataka, India8 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in leading immersive product design projects.
Proficient in both design and technical development.
Strong background in e-commerce and user experience.

Stackforce AI infers this person is a Product Designer with expertise in E-commerce and immersive technologies.

Contact

Skills

Core Skills

Product DesignUser Experience (ux)DesignWeb DevelopmentArchitectural Design

Other Skills

Adobe IllustratorAdobe InDesignAdobe PhotoshopAdobe Premiere ProAdobe XDAfter EffectsAndroid DevelopmentAndroid StudioAutoCADBuilding Information Modeling (BIM)C++Cascading Style Sheets (CSS)Client InteractionCodingDesign Direction

About

I'm K Sabarathinam, a creative professional, passionate about design, tech, and branding. I excel in diverse roles, leading projects spanning content marketing, brand development, and product design. I firmly believe in the transformative power of design and continually seek innovative solutions in digital experiences. In my leisure hours, you'll find me enjoying quality time with my two beloved puppies, indulging in my love for football and chess, and championing productivity. You'll rarely find me disconnected from computers, a testament to my enduring passion for technology and digital exploration.

Experience

8 yrs 11 mos

Total Experience

2 yrs 8 mos

Average Tenure

6 yrs 5 mos

Current Experience

Ctruh

3 roles

Director of Product Design

Promoted

Jan 2026 – Present · 5 mos · Bengaluru, Karnataka, India

Leading global product design for XR commerce, driving strategy, team growth, and cross-functional collaboration to design and scale immersive (AR, VR, MR) experiences that redefine how people discover and interact with products. End-to-end product design across platforms, aligning user needs, business goals, and emerging technologies to deliver impactful, future-ready solutions.
Currently building our flagship AI-powered XR commerce studio product, CTRUH Commverse Studio, enabling brands to create scalable, interactive, and conversion-focused immersive shopping journeys.

Product OperationsDesign ManagementDesign DirectionNew Product ReleaseProduct DesignWireframing+12

Associate Director - Product Design

Promoted

Jan 2025 – Jan 2026 · 1 yr · Bengaluru, Karnataka, India

Led zero-to-one XR product initiatives for top-tier global clients, delivering immersive (AR, VR, MR) shopping experiences. Driving strategic product design in collaboration with sales, marketing, 3D, and engineering teams, with a focus on innovation, scalability, and business alignment.

Senior Product Designer

Mar 2024 – Dec 2024 · 9 mos · Bengaluru, Karnataka, India

Spearheaded end-to-end product design across 30+ immersive solutions, translating ideas into impactful XR experiences.

FigmaUIXUser Experience Design (UED)User Interface DesignUser Experience (UX)User Journeys+6

Byju's

4 roles

Assistant Manager - Creatives

Sep 2023 – Apr 2024 · 7 mos

PROJECTS
Product Development - BYJU’S e-commerce platform (shop.byjus.com)
Content Marketing (YouTube) - BYJU'S Classes 6, 7 & 8 | BYJU'S Classes 9 & 10 | Aakash BYJU'S JEE | Aakash BYJU'S NEET
Brand Marketing - BYJU'S YouTube Channel
Building BYJU’S e-commerce platform. UI/UX, Creating creatives & animated videos, SKU development, marketing & sales strategy, launching SKUs & promotional campaigns
Heading the creative unit consisting of talented teams from Art, Visualization (storyboard & animatics), Motion Graphics, VFX, Graphic Design (social media creatives)
Close collaborative creative inputs with teams like Content (creative writers & SMEs), 3D (modeling & animation), Sound (BGM score, mix & mastering), SEO (strategy & optimization), Social Media Operations (strategy & analysis)
Project planning and management, project strategy and team building across disciplines
Handling teams even in challenging situations producing quality output nevertheless
Closely working with and learning from various stakeholders including product managers, product owners, senior managers, principal directors, AVPs and VPs
Some hands-on work in building design systems, visualizing, animation, VFX, graphic design, UIUX, prototyping, SEO optimization, YouTube strategy and operations

Adobe IllustratorAdobe Premiere ProAdobe PhotoshopGoogle SuiteMotion DesignProblem Solving+5

Creative Lead

Promoted

Jan 2022 – Sep 2023 · 1 yr 8 mos

PROJECTS
Product Development - BYJU’S e-commerce platform (shop.byjus.com)
Content Marketing (YouTube) - BYJU'S Classes 6, 7 & 8 | BYJU'S Classes 9 & 10 | Aakash BYJU'S JEE | Aakash BYJU'S NEET
Brand Marketing - BYJU'S YouTube Channel
Building BYJU’S e-commerce platform. UI/UX, Creating creatives & animated videos, SKU development, marketing & sales strategy, launching SKUs & promotional campaigns
Heading the creative unit consisting of talented teams from Art, Visualization (storyboard & animatics), Motion Graphics, VFX, Graphic Design (social media creatives)
Close collaborative creative inputs with teams like Content (creative writers & SMEs), 3D (modeling & animation), Sound (BGM score, mix & mastering), SEO (strategy & optimization), Social Media Operations (strategy & analysis)
Project planning and management, project strategy and team building across disciplines
Handling teams even in challenging situations producing quality output nevertheless
Closely working with and learning from various stakeholders including product managers, product owners, senior managers, principal directors, AVPs and VPs
Some hands-on work in building design systems, visualizing, animation, VFX, graphic design, UIUX, prototyping, SEO optimization, YouTube strategy and operations

Adobe IllustratorVisualizationAdobe Premiere ProAdobe PhotoshopGoogle SuiteMotion Design+5

Senior Creative Associate

Promoted

Aug 2021 – Jan 2022 · 5 mos

PROJECTS - ELA Grades 6, 7 & 8 (English Language Acquisition) | Disney BYJU'S Early Learn (for India)
Storyboarded the visuals of the product
Led a team of motion designers
Handled multiple animation studios and coordinated with several graphic and motion design teams
Actively involved in the entire pipeline from scratch
Proactive involvement from Proof of concept (POC) to Ingestion in the App
Indianization of Disney BYJU'S Early Learn product

Adobe IllustratorVisualizationAdobe Premiere ProAdobe PhotoshopGoogle SuiteMotion Design+2

Creative Associate

Jul 2019 – Jul 2021 · 2 yrs

PROJECTS - ELA Grades 4 & 5 (English Language Acquisition)
Creative and technically challenging motion design
Storytelling using visual medium
Bringing Script to Screen
Automated workflow using Adobe ExtendScript Toolkit
Advanced rendering techniques

Adobe IllustratorVisualizationAdobe Premiere ProAdobe PhotoshopMotion DesignAfter Effects+1

Freelance

Freelance Product Designer

Jan 2020 – Present · 6 yrs 5 mos · Remote

User Experience (UX)FlutterUser Interface DesignWeb DesignWeb DevelopmentFigma

Studio parametric architects

Architect Intern

Jun 2017 – Nov 2017 · 5 mos · Bengaluru Area, India

Had complete involvement from design development to on-site construction
Drafted and provided good-for-construction (GFC) working drawings
Designed small spaces in huge projects
Designed creative and smart facade treatment
3D visualization of interiors and exteriors of buildings
Building Analysis using BIM
Professional experience of approach to Architectural Competition
COMMERCIAL SPACES
Hynetic Commercial, Jayanagar, Bangalore
Pride Regalia, Hosur
APARTMENTS
Grand Torre, Panaji, Goa
The Green Terraces, Electronic City, Bangalore
PCOC Lanai, Koramangala, Bangalore
Vaishnavi Terraces, Jayanagar, Bangalore
Master Royal Meenakshi Apartments, Bannerghatta Road, Bangalore
Life By the Lake, Jakkur, Bangalore
Master Classic, Shivanahalli, Bangalore
RESIDENCES
Manandi Residence, Jayanagar, Bangalore
Naveen & Ashwini Residence, Jakkur, Bangalore
ARCHITECTURAL COMPETITION
Beebreeders Pape Bird Observation Tower, 2017
INTERIORS
NAAC Office, Sakleshpur, Bangalore

RenderingSketchUpClient InteractionV-RayAutoCADVisualization+13

Archcult - nit trichy

Head of Web Operations

Mar 2017 – Mar 2019 · 2 yrs · Tiruchchirappalli Area, India

Took entire responsibility for planning, designing, and executing the online platform of Archcult, the annual symposium of the Department of Architecture (DOA), NIT Tiruchirappalli in 2018 and 2019.
Understanding of shaping the digital face of our academic community event
Strong focus on user-friendly registration processes and informative UX
PROCESS
1. Sketched the wireframes and planned the UX
2. Designed the website in Adobe XD
3. Coded the website using HTML, CSS, JS
4. Backend of the registration process done using PHP
5. Database stored in MySQL
6. Payment Integration using Instamojo