Mar 2025 – May 2025 · 2 mos · Boston, Massachusetts, United States · Remote

• Someone give me an award for entering a completely new industry and throwing an MQL gala.
• (Got an offer from Buffer I could not refuse.)

Dec 2024 – Mar 2025 · 3 mos · Boston, Massachusetts, United States · Remote

• Reporting directly to the VP of Sales, AMER, I led Automata's strategic growth marketing motions across the U.S. by leveraging data-driven approaches:
• → Executed on the most impactful product launch in the history of the company, the next gen of LINQ:
• o Achieved the highest-attended event with 374 registrations, 220 live attendees, and 67 high-value prospects, given a 12-month sales cycle and deal size ranging from $2M to $60M+
• o 26% increase in brand visibility, a 13% rise in branded search queries, a 56% surge in website traffic, and a 45% boost on product pages
• o Key accounts engaged: Merk, Sanofi, Novartis, CSL Nehring, Novo Nordisk, Boehringer Ingelheim
• ★ Influenced opportunities: $10,009,323
• → Led and project managed the post-launch webinar program:
• ★ Influenced opportunities: $10,019,230
• ★ Surpassed MQL goal for the quarter by 185%
• o Key accounts engaged: Pear Bio, Prologue Medicines, BioAgilytix
• → Supported SLAS 2025 tradeshow: organic buzz, email promos, booth collateral, lead retrieval:
• ★ Leads captured: 454; Influenced opportunities: $4,850,000
• o Post SLAS, led the adoption + implementation of the AI powered lead retrieval tool, Romify, for faster lead capture from tradeshows & table top events to CRM & marketing automation in real-time
• → Partnered with the VP of Sales + Marketing Ops to refine the lead scoring model from a 0-75 scale to a 0-100 scale for improved lead differentiation, paired with a streamlined campaign creation process across Salesforce & Hubspot
• → Instituted robust SOPs on Notion and developed Asana templates for seamless execution & ticketing for marketing campaigns across Product, Growth, & Design teams
• → Launched 'Lab In The Loop', a nuanced homegrown newsletter, to establish thought leadership in lab automation by underscoring industry trends & innovations
• → Expanded content syndication networks, including Lab Roots & Lab Manager, to increase reach to ideal customer profiles & for GDPR-compliant email database growth

Nov 2024 – Mar 2025 · 4 mos

Apr 2024 – Dec 2024 · 8 mos

• Trusted by 26,000 brands and agencies, including Wix, Zillow, Oracle and Vodafone; and recognized among the best social media management tools on G2, Vista Social is a feature packed all-in-one social media management platform built to deliver unparalleled value to marketing agencies, freelancers, and social media managers. Built better than Fort Knox, we are the most advanced, user-first platform that sets a new benchmark for collaboration, efficiency, and effectiveness in social media marketing.
• ★ Reporting into the CEO // Head of Product, I was focused on elevating the Vista Social brand, partnering with sales to expand the market share, and spearheading cross functional creative teams across owned, earned, paid and affiliate verticals: with 5 direct reports; delivering targeted growth campaigns to drive the business forward
• ↓ (organic social + media buying + partnerships/ affiliates + SEO winning content) ↓
• → Grew MRR by 95%
• → Expanded Active Customer base by 63.1%
• → Increased ARPU by 84.4%
• → Grew MoM web traffic by 44%
• → Launched and scaled an Employee Advocacy program with a Reach of 243K and EMV of $14K
• → Scaled the Affiliate Marketing program revenue by 144% ($199,000), New Customers: 288 and New Referrals increased by 78% (687)

Sep 2023 – Apr 2024 · 7 mos · Somerville, Massachusetts, United States · Hybrid

• Reporting into the Global Head of Revenue Marketing, I was responsible for pre-purchase marketing initiatives, driving prospect engagement and top line revenue growth in North America, while working cross-functionally with Product, Product Marketing, and Sales.
• → Managed demand generation campaigns for North America in collaboration with teams across the Core, Medical and Dental verticals to meet monthly lead and pipeline goals:
• o MQLs delivered in 2023 (Sep-Dec): 8,271
• o MQLs delivered in 2024, Q1 (Jan-Feb): 4,489
• → End-to-end project management of the demand gen webinar program, driving $11M in open pipeline in Sep - Dec’2023, and $5.4M in Jan - Feb’ 2024 through execution of 8+ monthly webinars across North America:
• o Total registrants, Q4, 2023: 10,965
• o Total registrants, Jan - Feb’ 2024: 4,193
• → Managed NA customer and prospect communications, including copywriting and executing 18 monthly emails
• → Managed workflows across marketing automation tools, Marketo and CRM (Salesforce) to optimize nurture processes and conversion rate
• → Maintained a robust communication channel as the primary point of contact between marketing and NA sales leadership, ensuring quarterly cross-company goal alignment
• → Worked with the Marketing Analytics team to understand campaign results, reviewing trends, and taking action to identify funnel clogs and improve campaign performance
• ★ Made interim Growth Program NA lead within 90 days of joining in absence of a key team lead on maternity leave

Oct 2022 – Sep 2023 · 11 mos · Somerville, Massachusetts, United States · Hybrid

• Reporting into the Global Head of Communications, I led the development + execution of global social media strategies (NAM, EMEA, APAC, DACH) to position the unicorn Formlabs brand for growth, driving sales, brand awareness, consumer engagement, and scaling the creator content engine through organic social. At 800+ FTEs, Formlabs closed a $150 million Series E round of funding led by SoftBank Vision Fund 2 in May 2021, doubling its valuation to $2 billion.
• → Defined and built Formlabs' social media brand voice and awareness across all social channels as a thought leader in the 3D printing and the broader additive manufacturing space:
• o Net social follower growth across organic global social channels up by +47%
• o Website traffic to formlabs.com up by 69 % (from 43.1K sessions to 73K)
• ▵ Traffic to careers.formlabs.com up by 65.4% (from 29K sessions to 48K)
• → Drove the content, cadence and enablement of global social campaigns (core + dental verticals) across product launches, user summits and trade shows; while spearheading creative communications, localization efforts, content development, live streams, influencer partnerships, and overall project management:
• o Overhauled social operations in Asana, and pioneered company-wide social request process to increase efficiency and accountability per business vertical
• o Delivered 85 videos with an element of virality on Instagram, securing a reach of 4 million, with 63.3K profile visits, 16K new followers, and millions of reel plays
• o Partnered with country marketing managers and business development/ sales teams to launch educational content to convert online relationships into offline prospective customer conversations
• → Collaborated with the Growth team to drive organic traffic & lead generation through top-of-funnel content that responded to our target audiences’ unique interests, needs, problems, and questions:
• o Core webinar registrations up by +26% within 60 days of implementing the new video content strategy

Dec 2021 – Aug 2022 · 8 mos · Boston, Massachusetts, United States

• Reporting into the CMO, I led social brand marketing for the unicorn CEO, Fetch Rewards: Wes Schroll, focused on stewarding an integrated marketing strategy to establish a strong CEO brand identity across all marketing channels in partnership with cross-functional creative partners: Edelman, N6A, Thought Leaders. At 700+ FTEs, Fetch closed Series E round with funding of $240 Million – March’22, now valued at over $2.5 Billion.
• → Developed a robust CEO brand identity and leveraged it through marketing initiatives across paid, owned, earned, and shared media
• ★ Scaled executive social media presence from ground 0 to 559K on Instagram + verification, 25K on X, and 80K on YouTube
• → Secured paid social media brand deals for executive channels that supported the partnership development wing in their revenue generation goals
• → Developed and executed on content strategies, messaging frameworks, and B2C, B2B assets for key campaigns
• → Focused on continuously improving the social media experience for the CEO's followers by engaging with and overseeing the management of all inbound UGC volume
• → Led content production to support precision campaigns focused on user acquisition and retention
• → Collaborated with marketing communications to boost engagement by integrating the executive voice into the Mobile Inbox, Push and Email nurture streams, connecting Wes with the 17 million monthly active users through brand social
• o Email: OPR increased from 18% to 21% and CTR increased from 0.36% to 0.94%
• → Kept current on industry trends, proactively identifying news hooks, and providing strategic PR counsel
• o 274 Media mentions, generating a UMV of 871,196,695 (SimilarWeb), and journalist reach of 1,893,749
• o Media Outlets: Business Insider, WSJ, Yahoo Finance, Inc., Comparably, CNBC-TV18, Daily Mail
• → Partnered with the social listening team to create listening categories to monitor the mention volume and sentiment around key campaigns, CPG/ Retail/ Restaurant specific content buckets

Jul 2021 – Dec 2021 · 5 mos · Boston, Massachusetts, United States

• ★ Grew cross-channel social following by 274K in under 4 months.

May 2020 – Present · 6 yrs 1 mo · Boston, Massachusetts, United States · Remote

• The Lavender Fix, hosted by Sabreen Haziq, is a self-improvement podcast dedicated to sharing stories of perseverance and resilience from real people with real experiences with the goal of making healing mandatory! Tune in for fascinating conversations driven by experiential learnings, straight to viewers all over the world.
• Rank #5 - Apple Podcasts — India — Education | April 2021
• Rank #6 - Apple Podcasts — India — Self-Improvement — All-time | April 2021
• ★ Surpassed “The Tim Ferris Show” and “The Robin Sharma Mastery Sessions” in ranking in the self-improvement category in India
• → 3 Seasons: 55 episodes released, 46K organic downloads strong
• → Top guests include former Executive Head Chef at the White House - Sebastian Solomon, food blogger – Emily Fedner, TikToker – Zarna Garg, Netflix Indian Matchmaking lead cast – Manisha Dass, and Akshay Jakhete, renowned fitness coach – Sumaya Dalmia, and the Instagram featured creator – Areeba Siddique.

Apr 2020 – Jul 2021 · 1 yr 3 mos · On-site

• reacHIRE is changing the trajectory for women returning to work by partnering with forward-thinking companies to create environments where women thrive, advance, lead & stay.
• ★ Reporting into the VP of Marketing, I supported the development of reacHIRE’s sales & marketing strategy in partnership with key team members to deliver 275% increase in revenue for the Return-to-Work business and in booked Aurora platform sales
• → Defined, owned and refined the social media marketing strategy to boost social following by 103% in under a year
• → Partnered with Dir. Marketing to implement B2B lead generation paid social campaigns that delivered MQLs
• → Established best practices for content innovation, and developed roadmaps and editorial calendars to support recruitment marketing for Fortune 500 clients like Wayfair, Twitter, T-Mobile, Inmar Intelligence and Fidelity
• → Led the development of B2C candidate sourcing campaigns customized to each client to deliver top tier Return-to-Work talent including optimal targeting, organic activations, webinar content and influencer co-marketing
• → Led end-to-end video production projects to generate client co-marketing assets for B2B and B2C ad campaigns
• → Delivered on B2C/ B2B e-blasts / drips / other nurture tracks to improve lead flow
• → Supported Account-Based Marketing programs including content, cadence and enablement
• → Developed a strong and integrated visual identity across all social channels with a consistent tone of voice
• → Led the executive social media strategy for reacHIRE’s CEO with a strategic thought leadership lens in the Returnship and leadership development niche

May 2019 – Apr 2020 · 11 mos · On-site

• → ​Led innovative & data-driven social media marketing strategies to drive brand awareness, candidate acquisition, and conversion to fuel the talent pipeline for Fortune 500 companies
• → Expanded reacHIRE's social footprint since joining (June 2019 to June 2021) by +194% on LinkedIn, +92% on Facebook, +41% on Twitter, and +470% on Instagram
• ★ Client List: Fidelity Investments, T-Mobile, Wayfair, Lionbridge, Twitter, Citi, Inmar Intelligence, Sarepta Therapeutics, iRobot, Everbridge, Columbia Threadneedle

Mar 2017 – Mar 2018 · 1 yr · London Area, United Kingdom · On-site

• Reported to the CMO, with a dotted line to the Chairman.
• → Worked closely with Vedanta’s Chief Communications Officer to successfully build, execute, and sustain social media strategies for the Chairman through competitive research, benchmarking, messaging, and audience classification
• ★ Successfully led a 13,000-employee onboarding and integration project on Workplace by Facebook, with the goal of connecting the Chairman with 13K+ employees, in partnership with Vedanta’s Chief Digital Officer and Facebook’s APAC Head
• ★ Developed and scaled a one-of-a-kind AI solution called Chairman Connect (chatbot) to promote a transparent model of communication across the organization, enabling company-wide innovation and talent recognition through social
• → Provided strategic oversight to run national B2G print campaigns for reputation management

Dec 2015 – Jan 2017 · 1 yr 1 mo · London, United Kingdom · On-site

• ★ Jan 2016 to Dec 2016, revenue won: 378,000 GBP (Kitchen Showroom Sales)
• → Built and maintained positive and constructive relationships with clients and prospective leads
• → Coordinated communication and next steps with SQLs
• → Monitored and notified the sales team about opportunities for further sales with key clients

Dec 2015 – Jan 2016 · 1 mo · Greater Delhi Area

• Contributed to and published articles on various topics including business initiatives, health, environmental sustainability, art and culture in the Down to Earth Magazine, CIO Magazine, Khaleej Times and Rising Kashmir.

Jun 2015 – Aug 2015 · 2 mos · Greater Delhi Area

• ★ Led content development for renowned clients like Philips, SC Johnson, SafeDel, and VuClip
• ★ Provided strategic oversight for concept formulation, scripting and creative development, while delivering end-to-end solutions across all activation and experiential marketing verticals

Jun 2011 – Jul 2012 · 1 yr 1 mo

• Facilitated skill development workshops for young men and women between the ages of 12-18 to enhance their knowledge, expand their education, and help them learn the value of service to develop the next generation of leaders.

Jun 2010 – Jul 2010 · 1 mo · New Delhi, Delhi, India

• ★ Supported the marketing of WWF curated environmental-friendly range of products
• ★ Conducted extensive research on messaging, and product marketing + placement strategies, in line with WWF’s philosophy and mission statement

Dec 2009 – Feb 2012 · 2 yrs 2 mos · Greater Delhi Area

• ★ Developed and scaled a vibrant partnership strategy with university students across Delhi and NCR to organize preliminary and final India Fest events
• ★ Formulated and executed a robust influencer and celebrity engagement program which achieved scores of celebrities and influencers to endorse and evaluate student participation
• ★ Worked collectively with youth partner Letsintern.com to engage students in Delhi, India to promote relevant cluster events to boost participation
• ★ Prepared logical frameworks for budget distribution and management across all relevant events