Apr 2025 – May 2025 · 1 mo · Gurugram, Haryana, India · On-site

• Investments & Due Diligence:
• Led end-to-end due diligence for D2C and Consumer Business investments at IPV.
• Drove some of IPV’s largest average fundraise rounds across brands such as NOTO, GoodGudi, NaptapGo, Artment, and FitFeast.
• Provided strategic, ongoing post-investment support to consumer portfolio companies.
• Built and implemented a comprehensive D2C playbook to help startups scale through structured growth, retention, and operational best practices.
• Growth & Marketing:
• Led the growth and marketing function at IPV, managing the full marketing funnel including lead generation, qualification, and nurturing through digital campaigns and MQLs.
• Oversaw PR and branding efforts – led the creation of a refreshed brand identity, revamped social media presence, and executed PR campaigns for the company and its founders.
• Handled B2B partnerships – closed key collaborations with HT Media, SBI Card, and multiple wealth managers; also onboarded new investor segments through BNI networks.

Sep 2023 – Mar 2025 · 1 yr 6 mos · Gurugram, Haryana, India · On-site

Oct 2018 – Sep 2023 · 4 yrs 11 mos · Delhi

• Founded and grew a premium D2C dairy & breakfast essentials company, reaching annual revenues of Rs 24 cr. (valued at Rs 100 cr.)
• Drove customer acquisition & retention efforts, implementing strategic initiatives to expand the customer base and drive revenue growth
• Managed pricing and margins to maximize profitability while maintaining competitive market positioning
• Led overall brand strategy and marketing efforts, ensuring a consistent brand image and message across all channels
• Ranked 9th fastest D2C startup by INC.42, awarded 'Knights of Supply Chain' by TieCon, featured in ET, Kenfolios, YourStory, Inc.42 & others
• Raised investment to the tune of $3 million from a family office, professional angel network and a strategic equity partner across two rounds of funding (seed & pre-series A)

Nov 2017 – Sep 2018 · 10 mos

• Strategy Consultant with consulting and advisory experience across the automotive, retail and aviation industry.
• Projects:
• Design Standards and SLAs for all airports in the Kingdom of Saudi Arabia to enhance passenger experience:
• Conducted an as-is analysis of airport processes to identify pain points in the passenger journey while benchmarking operations and infrastructure with top world airports -> Designed a model airport infrastructure report and developed SLAs for all touch points in the entire passenger journey (landside and airside). Also designed a dashboard to track performance metrics at all airports.
• Customer Experience Transformation for a mid segment Indian Two Wheeler Major:
• Redesigned dealership processes at all customer touch-points across sales, service, gear and HR, Designed a Performance Management System and Rewards & Recognition program for dealership staff -> Improved dealer profitability and increased customer satisfaction score for pilot dealerships
• Sales Transformation for a leading Indian Tractor Manufacturer:
• Conducted a diagnostic on tractor industry and identified growth levers with focus on village / application segmentation. Improved deal visibility and conversion through enhanced coverage and effective pipeline management -> Delivered a 2% market share gain for the client
• Analytics led customer feedback / complaint analysis for a Japanese Passenger Vehicle Major:
• Designed and implemented a text analytics model (Clarabridge Tool) to convert customer verbatim into structured data by using categorization and sentiment analysis
• Central Strategy Design for a major Indian Commercial Vehicle Manufacturer:
• Engaged with senior client leadership to design and review program elements - designed pan India dashboards and developed central trackers to coordinate regional sales / service efforts

Jul 2015 – Nov 2017 · 2 yrs 4 mos

• Strategy Consultant with expertise across sales transformation, customer experience, complaint management and sales analytics projects in the automotive and retail industry

Nov 2014 – Jun 2015 · 7 mos · Delhi

• As part of the GMC program of M&M, managed Mom & Me (Babyoye) stores across Delhi & NCR with complete P&L responsibility. Responsible for sales, branding, stock planning, merchandising, network development and corporate tie-ups -> Recorded 25% YoY revenue growth & achieved ever highest single day sales record for three stores in the region

Apr 2013 – Jul 2015 · 2 yrs 3 mos

• Part of the Group Management Cadre (GMC) program of Mahindra & Mahindra Ltd for 27 months. As a GMC, I worked with the sales team of the Automotive Division (Mahindra Two Wheelers) for 19 months and with the operations team of the Retail Division (Mom & Me - Babyoye) for 8 months.

Apr 2013 – Oct 2014 · 1 yr 6 mos · Dehradun, Uttarakhand, India

• As part of the GMC program of M&M, managed complete P&L responsibility including sales, service and spare parts business across Western UP and Uttarakhand. Managed 7 dealerships, 18 sub-dealerships and led a 3 member team with responsibilities ranging from sales target achievement, regional budget allocation, dealer development, marketing activities, institutional sales and sales personnel training in the region -> Ranked as No. 1 Cluster in North Zone by recording highest market share & YoY sales growth of 125% in FY14. Developed 2 new dealerships and 12 sub-dealerships in the cluster.

Apr 2012 – Jun 2012 · 2 mos · Gurgaon, India

• Understand and improve efficacy of bundled operator offers at the retail end through improved manpower training, efficient back-end redressal process, innovative branding campaigns and over-haul of offer implementation

Jun 2010 – Jul 2010 · 1 mo · Gurgaon, India

• Study and enhance efficiency of electrostatic guns used in the paint shop

Jun 2009 – Jul 2009 · 1 mo · Badarpur, Delhi

• Study the use of Induction Motors, Synchronous Motors and AC Transformers in power plants