Feb 2017 – Nov 2021 · 4 yrs 9 mos

Dec 2016 – Feb 2017 · 2 mos

Dec 2014 – Nov 2016 · 1 yr 11 mos

• Research and develop data products for continuous optimization of customer conversion rates based on predictive analytics.
• Support and lead cross functional teams to develop and implement new products and features based on detailed data analysis.
• Create and monitor KPIs representing the health of major Products and the business.
• Serve as the Subject Matter Expert on Statistics and Advanced analytics, helping business leaders with decision making and Big data strategy.
• Build, train, motivate, and mentor high performing teams.

Oct 2014 – Dec 2014 · 2 mos

• Led and developed a team of marketing analysts who deliver advanced analytical solutions which drive customer acquisition and retention for the Asia-Pacific region.
• Designed and implemented a customer 360º framework that provides ready-made features for model building and visualization.

Jun 2014 – Oct 2014 · 4 mos

• Performed RFM analysis and profiled high value customers to target potential customers with similar attributes.
• Conceived ideas for new customer target segments after mining data from promotions and flash sales. Recommended steps to increase e-commerce revenues by about 5% by using targeted promotions/

Jan 2014 – Jun 2014 · 5 mos

• Analyzed spending patterns from transactional data and identified key attributes that drive revenue. Developed models to predict fuel sales and performed Market Basket Analysis to identify cross-sell opportunities.
• Analyzed patterns from their rewards program data to understand the company’s retention challenges.

Aug 2013 – Dec 2013 · 4 mos

• Designing, deploying, and enhancing predictive or behavioral models as well as hi-visibility analytics, dashboards and reports.
• Perform large-scale data analysis, Yield optimization and mathematical modeling, Rapid prototyping and deployment of stable and maintainable Business Intelligence solutions.
• Data exploration, hypothesis creation, testing algorithms, scaling to large data-sets and validating results that deliver powerful data insights that can be used as a competitive advantage.

Oct 2010 – Jul 2013 · 2 yrs 9 mos

• Led a team of analysts in predictive modeling projects with the objective of developing better promotion campaigns.
• Built finely tuned predictive models for: future revenues, offers which are likely to perform better, and customers who are likely to churn.
• Involved in formulating modeling requirements, data gathering, cleaning, transformation, model development, model optimization, validation, scoring, deployment and maintenance.
• Created reports and dashboards to provide insights that help target high value customers for future campaigns.
• Designed workflows to consolidate data from various storage systems into Enterprise data warehouse.
• Conceptualized and implemented the Research Center product module in NetX360 by building a business case for approval, gathering requirements and designing the User Interface.
• Successfully managed projects using Agile development methodology. Forecasted workload and planned resource allocation for projects
• Facilitated stakeholder meetings and sprint reviews to drive project completion.
• Coordinated production release activities & conducted post mortems to incorporate take-aways into future projects.
• Designed & built the BNYM - Managed Investment division’s knowledge repository as a core committee member of BNYM’s Center of Excellence initiative.
• Nominated as the “Champion” on Risk Management as a member of ISO 27005 certification working committee.

May 2010 – Oct 2010 · 5 mos

• Restructured the supply chain and distribution network of a $9B retail company. Improved the processes of its regional distribution centers to comfortably manage up to 300% increase in throughput
• Performed the scoping study for distribution network of brands like Calvin Klein, Christian Dior, Givenchy in India

Nov 2009 – Apr 2010 · 5 mos

Jun 2009 – Nov 2009 · 5 mos

Nov 2008 – May 2009 · 6 mos