Jul 2023 – Mar 2024 · 8 mos

• Heading the largest business vertical of Meesho – Women ethnic fashion, which accounts for ~ 25% of annual revenue
• Pioneering high ASP charter, aimed at capturing market share of premium purchases across key pmf categories in Tier 2+ geographies (~10% annual revenue)
• Built a team of 50+ (5 directs) with 4 layer hierarchy; recognized amongst top leaders based on team’s quarterly upward feedback

Sep 2021 – Jun 2023 · 1 yr 9 mos

• Spearheaded growth of Beauty & Electronics portfolios accounting for 12-15% revenue; top 2 fastest growing sizeable categories in 2022
• Accomplished 46%YoY growth for Beauty by solving key user problems: lack of consumer trust & low priced selection gap
• Formulated pricing & discovery strategy for Electronics and collaborated across cross-org teams to deliver YoY growth of 60%
• Led problem discovery of category P&L for all categories to improve NMV/GMV ratio by 5pps; liased with bizfin, fulfillment & product
• Explored new categories such as Medicines and Mobiles through market & user research along with experimentation to establish PMF
• Collaborated with Shopping Experience pod for search conversion improvement across all categories; order/visitor improved by 2%

Aug 2020 – Sep 2021 · 1 yr 1 mo

• Grew Jewellery category's market share by 2X by building strong user insights in the changing user landscape post Meesho's pivot from being reseller first to consumer first
• Scaled Home category's revenue contribution in Meesho from 3% to 5% by formulating selection, pricing & discovery plan along with strong on-ground execution

May 2019 – Aug 2020 · 1 yr 3 mos

• Led a team of 50 people (5 direct subordinates) to drive supplier scaling & acquisition for specific trends & regions across all categories
• Grew supply base by 5X YoY with niche regional supply coming online and new supply order contribution saw a 2X jump

Aug 2018 – May 2019 · 9 mos · Bengaluru, Karnataka, India

• Part of 7 member core team reporting directly into POCO head; managed sales for both phones & accessories across online & offline
• Led sales planning, product launches, brand offers & campaigns, operations coordination with internal & external stakeholders to drive monthly sale targets
• POCO captured 15% of overall and 25% of online premium smartphone market within first 6 months of launch in India

Aug 2016 – Jul 2018 · 1 yr 11 mos · Bengaluru, Karnataka, India

• OFFLINE SALES AND PLANNING
• Part of 5 member core team reporting directly to Xiaomi India head; formulated offline business expansion strategy for India market
• Performed market research (along with field visits) to understand offline smartphone market and key competitors in industry
• Devised Diwali Sales which included Channel communication, On-time stock availability, Incentive schemes, Post-Scheme Audit etc.
• Offline channel’s contribution in overall sales grew from <5% (Jan’17) to ~30% (Dec’17), with 11% increase in offline market share
• ONLINE SALES AND PLANNING
• Devised optimum mix of partners for Xiaomi products to maximize overall sales volume with increased market share and profitability
• Designed BI dashboards to provide in-depth view of sales, inventory to sales team and circulated weekly highlights to top management
• Xiaomi’s market share saw a 2X increase from ~11% in Jan’17 to ~23% in Dec’17; online market share increased from ~25% to ~50%
• Analysed Indian smartphone industry trend and corroborated optimum product mix for India market
• Led weekly meetings with China HQ colleagues and leads to discuss strategies and updates on production, supply, inventory situation, sales trend, competition etc

May 2015 – Jul 2015 · 2 mos · Greater Ahmedabad Area

• Reviewed processes involved in production of denim and catalogued an exhaustive list of practices and parameters