Sam Oshin

Co-Founder

Seattle, Washington, United States22 yrs 5 mos experience

Key Highlights

Led product design for Figma's Core Editor and Design Systems.
Managed a 45-person team at GitHub shaping AI-powered experiences.
Founded a successful product studio working with top brands.

Stackforce AI infers this person is a SaaS product design leader with extensive experience in branding and user experience.

Contact

Skills

Core Skills

Product DesignDesign SystemsBranding & IdentityUser Experience (ux)

Other Skills

Integrated MarketingBrand StrategyDesign EngineeringCommunication TrainingDesignOpsUX designProduct ManagementGraphic DesignMarketingSocial Media MarketingGraphicsInteraction DesignDigital MarketingInteractive AdvertisingLayout

About

I lead product design for the Design and Dev Tools pillars at Figma, shaping the Core Editor, Design Systems, Dev Mode, and Sites products. Before Figma, I led Core UX and Brand at GitHub, an Ecosystem UX team at Shopify, and founded a product and brand studio that worked with Nike, Red Bull, PayPal, and Facebook

Experience

22 yrs 5 mos

Total Experience

2 yrs 10 mos

Average Tenure

11 mos

Current Experience

Figma

Director, Product Design

Jul 2025 – Present · 11 mos · Greater Seattle Area · Remote

Leading product design for the Editor Pillar at Figma. Shaping the Core Editor, Design Systems, Expressive AI and our internal design systems practice

Product DesignDesign SystemsUser Experience (UX)

Github

5 roles

Senior Director, Core UX and Brand

Oct 2024 – Jul 2025 · 9 mos

I led a ~45-person team at GitHub, shaping AI-powered experiences and defining the future of software. My team drove UX, systems, and brand, ensuring GitHub remained the most powerful developer platform in the world.

Design SystemsProduct DesignBranding & IdentityIntegrated Marketing

Senior Director, Design

Jun 2023 – Oct 2024 · 1 yr 4 mos

I led a cross functional team of Engineers and Designers responsible for making GitHub, GitHub.

Product DesignDesign SystemsBranding & IdentityBrand StrategyDesign Engineering

Director, Growth, Brand and Marketing Design

Sep 2022 – Jun 2023 · 9 mos

I led a cross functional team of product designers, engineers and designers responsible for brand, web experience, customer activation, and in product adoption through PLG motions

Product DesignBrand StrategyCommunication TrainingBranding & IdentityUser Experience (UX)DesignOps+2

Director, Brand, Growth & Marketing Design

Promoted

Sep 2020 – Feb 2022 · 1 yr 5 mos · San Francisco Bay Area

Branding & IdentityBrand StrategyCommunication TrainingProduct Design

Art Director

Oct 2019 – Sep 2020 · 11 mos · San Francisco Bay Area

Branding & IdentityBrand StrategyCommunication Training

Shopify

Director, UX

Feb 2022 – Sep 2022 · 7 mos · Greater Seattle Area

I led a cross functional team of UX designers, writers and engineers responsible for growth of our Developer ecosystem. I also served as a Principal UX designer responsible for piloting design systems for the App Store and Ecosystem team.

Product DesignBrand StrategyBranding & Identity

Oshin studio

Founder / CEO

Apr 2012 – Oct 2019 · 7 yrs 6 mos · Downtown Los Angeles · On-site

OSHIN was a product studio that punched way above its weight class. We built software, growth programs and brands for some of biggest names in tech, d2c and entertainment.
We helped partners generate billions in direct-to-consumer revenue—working with brands like Nike, Red Bull, PayPal, Vans, Patagonia, Facebook, Beats and more.

Branding & IdentityBrand StrategyCommunication TrainingUser Experience (UX)Product DesignProduct Management

Volcom

Director of New Media

Nov 2009 – Dec 2013 · 4 yrs 1 mo · Costa Mesa, CA

Focus included web strategy, design leadership for all global marketing and e-commerce properties, program management between UX and development teams, as well as end-to-end growth programs across Facebook, Twitter and YouTube.

Ubiquity broadcasting corp

Designer

May 2008 – Nov 2009 · 1 yr 6 mos · Orange County, California Area

Produced the 2008 and 2009 Surfer Poll & Video Awards for Surfer Magazine, art directed motion graphics and visual FX for various reality series and original web programming.

Surfer magazine

Creative Director (Contract)

Jan 2008 – Jan 2014 · 6 yrs · Orange County, California Area

Produced, creative directed and animated the legendary Surfer Poll Awards show. Focus included shooting and producing content on-location as well as design of graphics packages for both on-site and broadcast uses.

Fyasko clothing

Graphic Designer

Jan 2007 – Jan 2008 · 1 yr · Orange County, California Area

Produced t-shirt graphics, iconography, tradeshow graphics and lookbooks as well as art direction, design and development of the 2007 and 2008 web sites.