Sampurna Basu

Digital Marketing Specialist

Gurugram, Haryana, India6 yrs experience

Key Highlights

  • Expert in driving revenue growth strategies.
  • Proven track record in product management.
  • Strong background in digital transformation initiatives.
Stackforce AI infers this person is a versatile professional in digital transformation and product management across various industries.

Contact

Skills

Core Skills

Product ManagementBusiness TransformationProject ManagementDigital StrategyMarketing StrategyProduct LaunchAccount ManagementB2b Marketing

Other Skills

Statistical Data AnalysisBusiness Process ImprovementReporting & AnalysisProduct StrategyStakeholder ManagementMicrosoft Power BIVisualizationData ModelingBusiness RequirementsStrategic RoadmapsRoad MapsData AnalysisStakeholder EngagementProblem SolvingA/B Testing

About

Sampurna is a former MBA student from IIM Tiruchirappalli backed by multiple industry certifications and a working experience as a strategy analyst, product manager, marketing and operations specialist within Fortune500 and startup settings Her previous work experiences have made her capable of identifying the pain points of her clients, look for any growth opportunity, design a sustainable revenue generation strategy and execute the plan well ensuring positive customer experience. She is a trained Bharatnatyam dancer and has actively participated in many public speaking competitions. She has represented Indian culture in France and Geneva.

Experience

6 yrs
Total Experience
1 yr 3 mos
Average Tenure
1 yr
Current Experience

Google

Search Marketing Specialist

Jun 2025Present · 1 yr · Gurugram, Haryana, India

Reliance industries limited

Product Manager - Strategy

Apr 2024Jun 2025 · 1 yr 2 mos · Navi Mumbai, Maharashtra, India · On-site

  • Driving revenue growth, market visibility and B2B2C retail strategy for a sustainable textile brand - R|Elan by enhancing user productivity needs.
Statistical Data AnalysisBusiness Process ImprovementReporting & AnalysisProduct StrategyBusiness TransformationStakeholder Management+1

Gartner

Svcs Business Analyst - Global Strategy & Ops

Aug 2022Apr 2024 · 1 yr 8 mos · Gurugram, Haryana, India · Hybrid

  • Improving client retention by analysing multiple data sources and developing an end-to-end model transforming the client value delivery cycle.
Microsoft Power BIVisualizationBusiness Process ImprovementData ModelingProject ManagementBusiness Requirements+7

Cognizant

Senior Business Analyst - Strategy and Ops

May 2021Aug 2022 · 1 yr 3 mos · India

  • Assessing the current state digital maturity of industrial manufacturing clients and suggesting use cases to bring them at par with Industry 4.0 standards.
Gap AnalysisVisualizationUser RequirementsBusiness Process ImprovementTechnology Solution DeliveryDigital Channels+13

Saint-gobain india private limited - glass business

Summer Associate - Internship

Jun 2020Jul 2020 · 1 mo

  • Increased market penetration and formulated a sustainable online engagement plan for a business vertical.
User RequirementsDigital ChannelsMarket ResearchProduct Road MappingEmail MarketingStrategic Roadmaps+6

Zomato

Accounts Manager

Jul 2018Jun 2019 · 11 mos

  • Handled the growth of 100+ accounts in Amritsar including legendary, chains and local outlets
  • As part of the launch team, launched Zomato’s online ordering services in multiple cities of North India
  • Generated AD revenue for the organization
  • Prepared ATL and BTL marketing strategies to increase sales revenue and account visibility
Product LaunchDigital ChannelsEmail MarketingMarketingBusiness Growth StrategiesStakeholder Engagement+2

Advantage club (formerly, work advantage)

Business Development Intern

Dec 2017Jun 2018 · 6 mos · Gurgaon, India

  • Forged B2B strategic alliances and generated revenue by onboarding a plethora of brands and corporates on the company application platform
B2B Marketing

Education

Indian Institute of Management Tiruchirappalli

Master of Business Administration - MBA

Jan 2019Jan 2021

Panjab University

Bachelor of Engineering - BE — Electrical and Electronics Engineering

Jan 2014Jan 2018

Delhi Public School, Mathura

Schooling

Jan 2014Present

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