Aug 2023 – Sep 2023 · 1 mo · Bengaluru, Karnataka, India · On-site

• Cohesive AI is a powerful and intuitive platform allowing users to create, refine, edit, and publish exceptional content effortlessly.
• As the Content Writing Lead at Cohesive AI, I:
• Crafted high-quality blog posts, email marketing content, and product description pages that captivate and inform our readers.
• Conducted thorough research on relevant topics, staying up-to-date with industry news and trends, and implemented SEO research using tools like Ahrefs and Semrush to ensure our content remains current and valuable.
• Collaborated with the Product and Marketing teams to develop content aligned with our brand messaging and targeted audience.
• Wrote clear, concise, and engaging content that effectively communicates complex ideas in a simplified manner.
• Optimized content for SEO to maximize organic visibility, implementing proper formatting for enhanced readability.
• Edited and proofread all content to ensure accuracy, consistency, and adherence to our high-quality standards.
• Delivered content on time, meet deadlines, and manage multiple projects simultaneously.

Mar 2023 – Aug 2023 · 5 mos · Bengaluru, Karnataka, India

• Promoted to Deputy Manager for Content Marketing within six months of joining Protium. Responsible for developing and executing content marketing strategies that increase brand awareness and drive lead generation.
• Here's what my role involved:
• Developed and executed a robust content marketing plan, resulting in a 45% increase in website traffic and a 60% growth in organic search rankings.
• Collaborated cross-functionally with product, sales, and customer support teams, ensuring content alignment and integration across all customer touchpoints.
• Oversaw end-to-end content creation and production, producing over 100 blog posts, 15 whitepapers, 8 webinars, 20 case studies, and 10 videos, contributing to a 35% rise in leads generated.
• Executed SEO strategies that led to a significant boost in the company's domain authority, with a 70% increase in organic backlinks and a 50% surge in keyword rankings.
• Utilized data analysis to provide monthly content performance reports, showcasing a 40% increase in engagement metrics, 25% higher lead conversion rates, and a 20% improvement in click-through rates.
• Managed a group of content agencies, achieving 15% cost savings while ensuring the creation of 150+ pieces of high-quality, on-brand content within budget constraints.
• Pioneered the organization of 10 successful live in-office gigs as an emcee for Protium Amp'd, contributing to a 30% increase in event attendance and enhanced property promotion.
• Devised and implemented internal communication strategies, elevating branch engagement by over 50% across all the 85+ Protium branches in India.
• Created impactful brand collaterals, including newsletters and social media posts, which resulted in a significant increase in brand visibility, driving heightened customer engagement.

Aug 2022 – Feb 2023 · 6 mos · Bengaluru, Karnataka, India

• Protium is a pre-eminent, engineering-led, pan-India full-stack lender on a mission to fuel the ambitions of MSMEs and customers across the country. It operates under - Protium Finance, Protium Money & Protium Sakshara fueling the credit needs of MSMEs, consumers, and educational institutions respectively.
• Here's what my stint was like:
• Produced a consistent stream of content aligned with the content calendar and strategy, contributing to a 30% increase in social media engagement, 35% growth in blog readership, and a 15% rise in email click-through rates.
• Demonstrated precision by strictly adhering to brand guidelines and content style guide, resulting in a 60% enhancement of brand consistency and recognition across various channels.
• Conducted in-depth research on lending, marketing, and consumption trends in the B2B space, specifically MSMEs, providing valuable insights that informed marketing strategies and content creation, leading to a 40% improvement in industry-relevant content.
• Fostered effective cross-functional collaboration, aiding tech and product teams with content support, facilitating a 25% increase in content-backed product engagement.
• Introduced innovative content and brand campaign ideas, leading to the integration of 10% additional content pieces into the content strategy and bolstering overall content diversity.
• Successfully managed external agencies, ensuring the delivery of 15 high-quality content assets while negotiating favorable contract terms, resulting in a 10% cost savings.
• Monitored and analyzed impact levels, engagement metrics, and share of voice, contributing to a 30% rise in brand awareness and informing data-driven content optimization strategies.
• Contributed to refining KPIs, achieving a 15% increase in key metrics, and driving the development of fresh content strategies, leading to a 20% growth in overall content performance.

Apr 2022 – Apr 2022 · 0 mo

• Tata Communications is a digital ecosystem enabler that powers today's fast-growing digital economy.
• Collaborated on a short project.
• Deal with topics surrounding IoT and the automotive industry like "The best virtual meeting platforms and software for your company", "What should you look for in an enterprise VoIP solution?" and more within that niche.

Dec 2021 – Aug 2022 · 8 mos

• IncrediContent creates and manages engaging content on businesses' websites and social media platforms that helps them connect with their target markets and increase awareness of their products and brands.
• Here's what my stint involved:
• Produced engaging content across diverse platforms, including blogs, websites, and social media, resulting in a 25% increase in website traffic and a 40% rise in social media engagement within six months.
• Collaborated closely with IncrediContent's marketing team, contributing to the development of a robust online presence by creating a compelling website, blog, and social media content, leading to a 45% enhancement in overall brand visibility.
• Orchestrated an efficient editorial calendar, consistently meeting content requirements ahead of deadlines and ensuring a seamless content flow across multiple channels.
• Formulated a comprehensive marketing content strategy through meticulous competition analysis, platform research, messaging alignment, and audience identification, resulting in a 30% boost in brand recognition.
• Spearheaded dynamic content repurposing initiatives, transforming content across various formats such as text, graphics, videos, and reels, leading to a 20% increase in content utilization and audience engagement.
• Implemented strategic SEO tactics, contributing to a 25% surge in organic traffic and a 15% improvement in search engine rankings, resulting in enhanced online visibility and user engagement.

Sep 2021 – Dec 2021 · 3 mos

• Designed social media posts and carousels for Instagram and Facebook
• Created SEO Optimised Movie Review Posters daily for the website
• Developed creative content strategy keeping up with trends and updates
• Learnt sales & marketing related designing

Jul 2021 – Apr 2022 · 9 mos · Nashik, Maharashtra, India

• Content Writing 101 is a leading Media and Marketing platform that helps new content writers learn more about the industry and helps businesses get high-quality content that drives relevant traffic to their websites to boost search rankings.
• Regularly produced marketing collaterals, including social media posts, blogs, and agency's website content.
• Assured web content is user-friendly and key-worded for SEO benefit
• Analysed content performance on regular basis and optimizing content to improve performance of key funnel metrics
• Conducted keyword research and use SEO guidelines to increase web traffic
• Oversee website & social media content design (e.g. Blog Banners, Images, profile pictures, highlights, and stories)
• Generate, edit, publish and share engaging content daily (blogs, social media images & videos)
• Built and managed an editorial calendar, and meet content requirements within deadlines.
• Assisted the top tier in delivering written content for a Learning Experiences Platform, Book A Workshop

Jul 2021 – Apr 2022 · 9 mos · Nashik, Maharashtra, India

• GrowBizx is an international IT, marketing, and business outsourcing company based in India that helps global businesses prosper.
• My key responsibilities:
• Developed long-form blogs, web copies, and articles
• Planned the creation and design of compay's social media profile.
• Learnt SEO and WordPress Content Management
• Assisted in developing brand management tactics
• Monitored a team of interns in holistic content development strategy.

Jun 2021 – Dec 2021 · 6 mos

• Developed blog posts, social media content, video scripts, and marketing copies.
• Composed campaign letters beta promotion
• Produced voice-overs for digital advertising and promotions.

Jun 2021 – Jul 2021 · 1 mo

• Curated SEO-oriented copies for multi-industry niches like Tree Trimming, Microblading, Car Painting, Cabinet Refacing, etc.
• Executed keyword research, and copywriting techniques

Sep 2020 – Mar 2021 · 6 mos · Kolkata, West Bengal, India

• Curated news and opinion articles
• Directed new interns, helping them learn SEO and basic news writing cliches.
• Mentored the editing and proofreading team