Apr 2022 – Mar 2025 · 2 yrs 11 mos · Noida, Uttar Pradesh, India · Hybrid

• Senior User Experience collaborating closely with Product Owners, Business Stakeholders, the VP of Marketing, and end users to strategize, design, and deliver end-to-end customer experience enhancements across the enterprise product portfolio.
• Led the UX transformation initiative for a mission-critical product suite targeting the UK market, operating within a fast-paced Agile environment and driving measurable improvements in user engagement and usability.
• Applied Design Thinking and User-Centered Design (UCD) methodologies to facilitate cross-functional workshops, map detailed user journeys, and conduct extensive user research to inform both pre-development strategy and post-launch iterations.
• Consistently articulated UX strategy, design rationale, and research insights to senior leadership, including Product Owners, board members, and executive stakeholders—ensuring alignment between business objectives and user needs.

Feb 2021 – Apr 2022 · 1 yr 2 mos · Noida, Uttar Pradesh, India · Remote

• Served as a Lead Developer – UI/UX for Coforge through Job World India, driving user-centered design initiatives and leading the front-end development team. Responsible for bridging business requirements with design execution, ensuring seamless digital experiences across enterprise applications.
• Key Skills
• UI/UX Design & Development
• Wireframing & Prototyping (Figma, Adobe XD, Sketch)
• Front-End Development (HTML5, CSS3, JavaScript, React.js)
• Responsive & Adaptive Design
• Design Thinking & User-Centered Design (UCD)
• Cross-Functional Collaboration (Developers, Product Managers, QA)
• Usability Testing & Heuristic Evaluation
• Agile/Scrum Methodologies
• Day-to-Day Responsibilities
• Led end-to-end design and development of web interfaces, ensuring usability and accessibility standards.
• Conducted design reviews and provided mentorship to junior designers and developers.
• Translated business requirements into interactive wireframes, prototypes, and high-fidelity UI designs.
• Collaborated with product managers, business analysts, and developers to deliver user-friendly solutions.
• Developed and optimized responsive front-end components with modern frameworks.
• Conducted usability testing sessions and integrated feedback into iterative design improvements.
• Created and maintained design documentation, style guides, and component libraries for consistency.
• Coordinated with stakeholders to align design solutions with strategic goals.
• Ensured timely project delivery while managing multiple parallel design-development tasks.

Aug 2019 – Oct 2020 · 1 yr 2 mos · Greater Noida, Uttar Pradesh · On-site

• Create design solutions for Mobile app, web applications, including strategy decks, wireframes, flow charts, prototypes, feature matrices, and detailed visual mockups.
• Collaborate with other leads and program management staff to establish clear design tasks, schedules, and expectations for the CMS team.
• Working with vendors to ensure the UX/UI quality of projects.
• Providing direction on UX Design to design teams and ensuring the quality of projects (Web/Android/IOS Mobile).
• Hire, mentor, and manage future designers.

Nov 2018 – Jul 2019 · 8 mos · Noida Area, India

• Leading UI/UX and designing projects from concept to production, Managed the design, development and online marketing strategy for several products within the company.
• Designed user interface for new and existing products
• Created mockups, wireframes, and prototypes
• Determined screen flow, navigation, and labeling
• Designed screen interactions and behaviors
• Collaborated with stakeholders to define requirements
• Identified user workflows and interactions
• Established and documented UI standards and styles
• HTML5 & CSS 3 based Click Through Prototype.

Apr 2018 – Jul 2018 · 3 mos · Gurgaon, Haryana, India

• Work closely with business groups, product management, business analyst and development teams to align designs work with the overall product and business strategy.
• Data gathering from stakeholders to planning & task flows.
• Create Low and Hi-Fidelity wire-frames.
• Work on Android and iOS app.
• Brainstorming discussion, storyboard, Task-flow, Navigation.
• Maintaining all communications. Accountable for setting ETA (approval) and ensuring delivery as
• per commitment.

Aug 2015 – Mar 2018 · 2 yrs 7 mos · Noida

• Worked on UFD, Story Board, Navigation, Task Flow.
• Create Low and Hi-Fidelity wire-frames.
• Worked on Android and iOS design.
• Responsible for daily task assignment to the team.
• Attaining the desired results as per client within the defined time period.
• Resolve team technical queries and figure out training needs.
• Taking forward the queries and discussing the same with Manager.

Apr 2013 – Jun 2015 · 2 yrs 2 mos · Noida Area, India

• Worked with renowned brands [ Disney, Nationwide, SIC (F1 Race in Dubai), BMW, Volvo, Mercedes, MC Donald’s, KFC, Shell, South Africa Tourism, Microsoft, Lenovo, HP, Nokia, Emirates, Barclays, Lacoste, L’Oreal, Nissan, Bentley, Radisson, Subway, Philips, Dove, Sony, SBI, NatWest, RBS and many more.]
• Worked for various country zones – Australia, New Zealand, South Africa, Asia Pacific, South East Asia, UK, Europe, Spain, Germany, France, and, Italy, Middle East and US Shift.
• Got an excellent feedback from the onshore, offshore, and client.

Nov 2011 – Mar 2013 · 1 yr 4 mos · Noida Area, India

• Responsible for designing User Interfaces and experiences, both for Digital Ad and web application/software.

Apr 2010 – Sep 2011 · 1 yr 5 mos · Noida Area, India

• Visualizing, Designing and developing GUI’s, WBT & CBT, Standard Document, Application simulations Working on IWB Projects, Design for iPad & iPhone, also Responsible to maintain and upgrade their website.