đŸ’»Sandra Lorgeron📈 / A unique, human, targeted tailor-made digital approach.

Digital Marketing Specialist

Paris, Île-de-France, France7 yrs 9 mos experience

Key Highlights

  • Expert in digital transformation for SMEs and luxury sectors.
  • Proven track record in enhancing online visibility and brand reputation.
  • Strong analytical skills driving data-driven marketing strategies.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in E-commerce and Customer Engagement.

Contact

Skills

Core Skills

Digital MarketingSeoMarketing StrategyEvent ManagementInbound MarketingE-commerce StrategyCustomer ServiceAnalytical SkillsCustomer Service ManagementHospitality ManagementCustomer Service CoordinationContent WritingClient SuccessProject ManagementBrand Management

Other Skills

Satisfaction clientCampagnes marketingAnalytiqueCommunication oraleGestion du budget marketingCommunication interneTendances médiasTraining WorkshopsStratégie de réseaux sociauxDigital Marketing agenciesFormation en communicationGestion budgétaireCampagnes numériquesCompétence analytiquesBriefs créatifs

About

En tant que consultante en marketing digital avec plus d’un an d'expĂ©rience chez SL Digital Agility, je me concentre sur la transformation digitale des PMEs, ainsi que des professionnels des secteurs de l'hĂŽtellerie et du luxe. Mon approche personnalisĂ©e et data-driven permet d’optimiser la visibilitĂ© en ligne, de renforcer la rĂ©putation des marques et de crĂ©er des opportunitĂ©s commerciales grĂące Ă  des stratĂ©gies digitales sur mesure, incluant le SEO avancĂ©, la publicitĂ© en ligne et l’automatisation du marketing par e-mail. Ma mission est de transformer la complexitĂ© numĂ©rique en un Ă©cosystĂšme structurĂ©, performant et alignĂ© aux objectifs de mes clients. GrĂące Ă  mes compĂ©tences en formation en communication, satisfaction client et rĂ©solution de problĂšmes, je m'efforce de fournir des rĂ©sultats concrets tout en intĂ©grant une approche humaine et stratĂ©gique Ă  chaque projet que j’entreprends.

Experience

7 yrs 9 mos
Total Experience
1 yr 3 mos
Average Tenure
--
Current Experience

Sl digit@l agility

Digital Marketing Consultant

Nov 2024 – Present · 1 yr 6 mos · Ville de Paris, Île-de-France, France · Remote

  • Driving Digital Transformation for PMEs, Hospitality, and Luxury
  • At SL Digital Agility, we specialise in helping PMEs and professionals in the hospitality and luxury sectors excel in their digital transformation. By leveraging tailored strategies, we enhance online visibility, strengthen brand reputation, and unlock growth potential for your business.
  • đŸ”č Increase visibility and engagement on LinkedIn and other essential social media platforms, positioning your business as an industry leader.
  • đŸ”č Create business opportunities and attract customers through customised Digital Marketing solutions, including advanced SEO, paid advertising (Google Ads & Meta Ads), email marketing automation, and social media strategies.
  • đŸ”č Optimise website performance and user experience to drive higher conversion rates and customer satisfaction.
  • đŸ”č Ensure active and authentic engagement on social media, responding to comments and messages to foster connections with your audience.
  • đŸ”č Utilise audience insights and data analysis to craft impactful, data-driven content strategies aligned with your goals.
  • đŸ”č Strengthen E-branding and online reputation, building a strong and positive digital presence for long-term success.
  • Whether you’re a PME aiming to modernise your digital strategy or a professional in hospitality and luxury seeking to boost your brand’s online visibility, SL Digital Agility is here to support you.
  • I am a Digital Marketing Consultant dedicated to helping businesses navigate their digital transformation with personalised solutions, a focus on innovation, and a commitment to performance. Together, we’ll turn your digital presence into a powerful driver for growth.
  • Let’s discuss how we can elevate your brand and achieve your goals. Contact me directly or schedule an appointment to start your transformation journey.
Satisfaction clientDigital MarketingSEO

Entrepreneurs.com

Digital Marketing Consultant

May 2024 – Present · 2 yrs · Londres et pĂ©riphĂ©rie, Royaume-Uni · Remote

  • Challenges Entrepreneurs.com + 9-month training and coaching + Creation of SL Digital Agility to help PMEs, hotel, and luxury industry professionals successfully navigate their digital transitions.

Aerospheres (uk) ltd

Digital Marketing and E-Commerce Manager

Dec 2022 – Apr 2024 · 1 yr 4 mos · Londres, Angleterre, Royaume-Uni · On-site

Campagnes marketingMarketing strategyAnalytiqueCommunication oraleGestion du budget marketingCommunication interne+40

Halma plc

Global Engagement Manager

Mar 2022 – Jun 2022 · 3 mos · Londres, Angleterre, Royaume-Uni · Hybrid

  • Global engagement development within the employees community (global survey, implementation of action, internal communication, internal social media, global events organisation)
Marketing strategyAnalytiqueGestion d’évĂ©nementsCommunication oraleGestion du budget marketingCommunication interne+36

Babël pop cuisine

Digital Marketing Strategy Consultant - Consulting Project within Edhec program

Jun 2021 – Nov 2021 · 5 mos · Nice, Provence-Alpes-CĂŽte d’Azur, France

  • Set up of an Inbound Marketing Strategy in Dark Kitchen field combining webmarketing strategy and mix marketing strategy from beginning to end
  • development of brand visibility
  • set up of DNVB strategy in luxury industry
  • Target audience definition (buyer persona)
  • Online business and sales optimization on the delivery platforms (UBER EAT, DELIVEROO, LIVREUR CHIC..)
  • SEO optimization according to the algoritm of the delivery platforms
  • Search Engine Optimization (SEO)
  • Website performance advices
  • Social Media optimization and development of tailored-made campaigns
Campagnes marketingMarketing strategyAnalytiqueTendances médiasStratégie de réseaux sociauxHÎtellerie+23

Tos distillery

Digital Marketing Strategy Consultant - Consulting Project within Edhec Program

Dec 2020 – Jan 2021 · 1 mo

  • Tailored support in the launch of an online store on the Amazon Market place
  • development of an ecommerce strategy with the company
  • Online business and sales optimization
  • Search Engine Optimization (SEO)
  • Products Sheet redaction
Campagnes marketingMarketing strategyTendances médiasStratégie de réseaux sociauxCampagnes numériquesCompétence analytiques+10

Lycée français international victor hugo

Professeur d'espagnol et d'économie niveau collÚge et lycée

Sep 2018 – Aug 2020 · 1 yr 11 mos · Gabon

Hotel du parc

Customer Services Manager

Nov 2017 – Jun 2018 · 7 mos · Port-Gentil Gabon

  • Managed 120 people(cleaners, painters, workers, receptionists, gardeners) to take care of the customer services quality on of the hotel trade service and the hotel maintenance setting a customer centric strategy.
AnalytiqueCommunication oraleGestion du budget marketingCompétence analytiquesServices professionnelsGestion du service client+11

La poste groupe

International Key Account Manager

Mar 2017 – Jul 2018 · 1 yr 4 mos · RĂ©gion de Paris, France

Lactalis

LATAM Import / Export Customer Services Coordinator of PARMALAT-LACTALIS

Nov 2013 – May 2014 · 6 mos · Headquarter- Bogota- COLOMBIA

  • 1. Implementation of the LATAM Import- Export Lactalis Headoffice in Bogota
  • 2. Management of the import/ export LACTALIS products coming from Europe/ USA and South America
  • 3. Implementation of LATAM Customer Services
Communication oraleCommunication interneHÎtellerieGestion budgétaireGestion du service clientRésolution de problÚmes+11

Rozall

Trades Manager of South American Export Consultant

Jul 2013 – Oct 2013 · 3 mos · Bogota - COLOMBIA

  • Trades Manager Consultant of South American flowers Export to Europe in Rozall - Service Contract
  • 1. Management of tropical flowers export to Europe and Improvement of the existing process
  • 2. Europe Portfolio Development
  • 3. Ecuador and Colombian providers relationship management and quality customer services improvement
AnalytiqueCompĂ©tence analytiquesGestion du service clientRĂ©solution de problĂšmesÉtablissement du budgetTravail d’équipe+11

Ubifrance

Events and Business Coordinator

Feb 2013 – May 2013 · 3 mos · Bogota - COLOMBIA

  • Events and business coordinator of the French Pavillion for the International Agricultural Fear of Bogota "Agroexpo" in Ubifrance - Service contract
Gestion du service clientRéseaux sociauxSatisfaction clientRédaction de contenu webCustomer Service ManagementContent Writing

Arrow ecs emea

Digital Marketing Project Manager of European headquarter Directors of Arrow ECS

Jun 2011 – Aug 2012 · 1 yr 2 mos · Paris, Courbevoie- FRANCE

  • 1. Project Management at EMEA level of Database (BAPS system) and website tool, Communication, Marketing and Strategic Tools assistance of 17 European Training Managers
  • 2. Contract management of Cloud activity and customers follow up.
Gestion d’évĂ©nementsCommunication oraleTraining WorkshopsServices professionnelsÉtablissement du budgetRetour sur investissement+10

Eciffice business center

Digital Marketing and Event Coordinator

Dec 2010 – Mar 2011 · 3 mos · Champs ElysĂ©e Paris France

  • Support in the start of the ECIFFICE activity (partners canvassing, bookings and contacts management, website search engine optimization and communication Tools creation)
Campagnes marketingMarketing strategyAnalytiqueGestion d’évĂ©nementsCommunication oraleTraining Workshops+29

Parquet daniels

E-commerce Marketing Project Manager

May 2010 – Nov 2010 · 6 mos · Genevilliers-Paris France

  • 1. Internet site implementation in cooperation of a website agency
  • 2. International providers prospection
  • 3. Communication campaign creation (leaflets /fax/ mailing advertising)
  • 4. Market studies and benchmarking
Campagnes marketingMarketing strategyAnalytiqueGestion du budget marketingGestion budgétaireCompétence analytiques+16

Sterling commerce an at&t company

EDI Project Manager

Aug 2008 – Feb 2010 · 1 yr 6 mos · La DĂ©fense Paris FRANCE

  • (official language: English) EDI (Electronic Data Interchange) deployment management for the Customer Carrefour and his 4000 providers to the Sterling Commerce Platform to improve the service quality of this famous retailer
  • 1. e-mailing campaign : communication with the 4000 providers taking part of the project deployment
  • 2. Coordination of technical teams based in Germany and India
  • 3. Retro-planning, Boarding team meeting with the Customer for the deployment follow up
  • 4. Training of the project team and process implementation
Campagnes marketingMarketing strategyAnalytiqueGestion du budget marketingGestion budgétaireCompétence analytiques+16

Eolas international

Product Marketing Assistant

Apr 2008 – Jul 2008 · 3 mos · Cork, IRELAND

  • 1.Market studies for PEPSI and UNILEVER (products qualities, consumer studies, package valorisation)
  • 2. International shopper recruitments
  • 3.Communication campaign (advertising, consumer events, and internal communication Tools, videos )

Veranex

Negociation Consultant in VERANEX

Feb 2008 – Mar 2008 · 1 mo · Tours, France

  • Punctual negociation role of South American Markets of the PETZL product reselling for his VRP VERANEX
  • Management Assistance in reporting Tools building
Marketing strategyMarketing de marqueSkilled multi-taskerTravail d’équipeSupports marketingCompĂ©tences interpersonnelles+2

Renault argentina - centro automotores, bahia blanca

Communication Digital Project Manager (Junior) in RENAULT Argentina

Jul 2007 – Jan 2008 · 6 mos · Buenos Aires - Argentine

  • 1. Business Intelligence System implementation to increase communication and productivity within RCI
  • 2. Financial Manager Assistance in Economic reorganization of the Financial Department to cut expenses and enhance time optimization
  • 3. Studies and benchmarking of car Industry market in Argentine
  • 4. Communication between headquarter in France and affiliate offices in Argentine (interpret tasks, reporting, internal notes, minutes redaction, participation of Boarding Committees)
SuccĂšs client

Cci franco-colombienne

Marketing Assistant in the French and Colombian Chamber of Trade and Industry

Apr 2006 – Aug 2006 · 4 mos · Colombia - Bogota

  • 1. French and Colombian companies assistance in Import/Export initiatives (Market researches, Information about custom modalities)
  • 2. Market reports and economic notes sent to Trade Chamber in France
  • 3. Business events organization (conferences, business meetings, organization of the Chamber and CEO participation to international Trades events (SIAL, SILMO, POLLUTECH)
  • 4. President Chamber assistance in translation and redaction of official documents
Communication oraleCommunication interneCompĂ©tence analytiquesServices professionnelsSkilled multi-taskerTravail d’équipe+12

Education

Entrepreneurs.com

May 2024 – Nov 2024

Mamans Digitales

Community Manager

Jun 2021 – Aug 2021

EDHEC Business School

Business of Science of Marketing Digital

Jan 2020 – Jan 2021

Stanford University

MBA Innovation and Entrepreneurship (Doble Diploma) — Management de projet and Marketing Digital

Jan 2020 – Jan 2021

Institut Supérieur de Normandie Caen

Infography Training (non certifiant) — PAO/Photography/Website (CSS + HTML Language)/VidĂ©o (PremiĂšre)/Text edition (Indesign)

Sep 2016 – Feb 2017

Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'​

MBA in Buenos Aires (Doble Diploma) — Management et Marketing International des PME/PMI

Jan 2007 – Jan 2008

IAE Pau-Bayonne

IAE -Master 2 — Marketing et Management International des PME/PMI

Jan 2006 – Jan 2007

La Rochelle Université

Master 1 — Commerce et Affaires Internationales avec les AmĂ©riques

Jan 2005 – Jan 2006

Université Le Havre Normandie

Licence — Affaires et Commerce International

Jan 2004 – Jan 2005

Université Le Havre Normandie

DEUG D'AES — Affaires Internationales

Jan 2002 – Jan 2004

Université de Caen Normandie

DEUG — de Lettres Modernes

Jan 2000 – Jan 2002

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