Dec 2022 – Present · 3 yrs 6 mos

• IPL: Lucknow Super Giants :: SA20: Durban's Super Giants
• Lead media relations and strategic content creation for two professional cricket franchises, delivering campaigns that enhance brand reputation and deepen fan engagement in line with organizational goals. Develop targeted PR and social media strategies with locally resonant storytelling to expand the digital fan base and connect with diverse audiences across domestic and international markets. Act as the primary point of contact for media, managing press conferences, interviews, and event-day operations, while proactively pitching stories to cricket-focused and mainstream outlets. Collaborate cross-functionally with marketing, sponsorship, and commercial teams to integrate communications with brand, broadcast, and commercial strategies. Support crisis communication and reputation management by ensuring clear, consistent, and timely messaging during high-pressure situations.

Jan 2018 – Jan 2022 · 4 yrs

• Directed national sports coverage for TV and digital platforms, including breaking news, live broadcasts, and special event programming. Positioned leadership figures and athletes through impactful storytelling and consistent editorial quality. Managed newsroom operations, assigning stories, guiding reporters, and ensuring factual accuracy and strategic messaging.

Jan 2003 – Jan 2018 · 15 yrs

• Planned and executed daily sports coverage strategy, ensuring a balanced mix of breaking news, features, and event reports. Edited scripts, verified facts, proofread, and oversaw live broadcast flow and content tone. Built and sustained strong media networks, conducted high-profile interviews, and developed story angles aligned with brand positioning.

May 2003 – Dec 2022 · 19 yrs 7 mos · New Delhi, Delhi, India

• Sports Editor | 2018 - 2022
• Cover breaking news.
• Perform Live Shots.
• Gather good, compelling and interesting stories.
• Research and write news stories.
• Write, edit and deliver packages.
• Develop connections with sports fraternity.
• Involve in important tournaments planning and play a
• pivotal role in implementing it.
• Desk Manager cum Reporter| 2003-2017
• Planning news coverage for the daily broadcast
• Assign stories to reporters and give story direction.
• Help to revamp the newscast.
• Oversee news content, story facts; news cast flow,
• proof reading, daily news cast, stories and reporter
• packages.
• Make beat calls, edit news stories and networking
• Research, develop, interview, write, and gather news
• stories for broadcast.

Apr 1998 – May 2003 · 5 yrs 1 mo · Noida, Uttar Pradesh, India

• Principal Correspondent & Desk In-charge
• Cover breaking news. Perform live shots. Gather good, compelling and
• interesting stories. Research and write news stories. Make beat calls.
• Develop connections.
• Desk In-charge
• Interaction with News editor. Research and write general assignment
• stories. Create story ideas. Selected stories for the rundown. Designed
• newscasts. Created to present the news. Made live changes to the
• rundown during the newscasts according to time restraints.

Aug 1997 – Mar 1998 · 7 mos · Chennai, Tamil Nadu, India

• Conceptualized ideas for programme and promos, scripting for in-house programme, promos and ads. Time slotting of the programmes and coordination with the earth station.

Apr 1996 – Aug 1997 · 1 yr 4 mos · Noida, Uttar Pradesh, India

• Work profile was same as at NEPC

May 1995 – Mar 1996 · 10 mos · New Delhi, Delhi, India

• Copywriting for advertisements

Jun 1994 – Jan 1995 · 7 mos

• Implementation of government policy regarding the use of national language for official work and translation