Dec 2023 – Present · 2 yrs 5 mos · City Of Bristol, England, United Kingdom · Remote

• Yachting Pages is an award-winning marketing agency for the super-yacht industry. We are passionate about connecting businesses with their target market, utilizing a full range of print, digital and multi-channel marketing solutions.
• Strategic Planning:
• Develop and execute the agency's overall strategic direction and vision.
• Create business plans and set performance objectives aligned with organizational goals.
• Identify market trends and opportunities to stay ahead in the digital marketing industry.
• Client Management:
• Build and maintain strong relationships with clients, understanding their business needs and objectives.
• Collaborate with clients to develop effective digital marketing strategies.
• Ensure client satisfaction and retention by delivering high-quality services.
• Team Leadership:
• Recruit, train, and lead a team of digital marketing professionals.
• Foster a collaborative and innovative work environment.
• Provide guidance, feedback, and performance evaluations to team members.
• Project Management:
• Oversee the planning and execution of digital marketing campaigns for clients.
• Manage project timelines, budgets, and resources efficiently.
• Ensure the successful delivery of projects that meet or exceed client expectations.

Jan 2023 – Dec 2023 · 11 mos · City Of Bristol, England, United Kingdom · Remote

• HealthHubble is the UK’s most comprehensive online resource of health and wellness services, that connects users with service providers. We provide a range of advertising and marketing services that place your business in front of service users who are searching specifically for what you offer, enabling your business to flourish within the health and wellness industry.
• Client Account Management
• Search Engine Optimization (Technical SEO & OnPage SEO)
• Plan Develop and Implement SEO strategy

Dec 2020 – Jan 2023 · 2 yrs 1 mo · Colombo, Sri Lanka.

• eMarketingEye is an award winning digital marketing agency in Sri Lanka offering end to end solutions from Web Design, Development, SEO, PPC, Social media and Analytics services.
• Overlooking all SEO projects of the company on both onsite and offsite SEO activities. Working very closely with international brands such as Anantara, Avani, Chatrium, Oaks Hotels etc and working with nearly 400 active SEO projects.
• Key responsibilities and accountabilities
• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Prepare and present reports regularly
• Identify our buyer persona to better target identified audiences
• Identify problems and deficiency and implement solutions in a timely manner
• Suggest improvements in process and productivity optimization
• Collaborate with web developers and marketing team
• Stay up to date with the latest SEO and digital marketing latest trends and best practices
• Experience in using tools such as SEMRush, Ahrefs, ScreamingFrog, Web Auditor, Google Search Console, Google Analytics.

Jan 2020 – Present · 6 yrs 4 mos · Colombo, Western Province, Sri Lanka

• Lecturing at Aspire College of Higher Education, a Pearson Certified and DMI Approved Institute.
• Mainly Lecturing on DMI Modules and Aspire Professional Diploma Programs.
• Social Media Marketing
• Advance Digital Marketing (PPC, Display & Video Ad, Google Analytics)
• Search Engine Optimization
• Website Optimization
• Email Marketing
• Content Marketing

Apr 2017 – Nov 2020 · 3 yrs 7 mos

• A Comprehensive Travel Company based in Sri Lanka with over 40 years in the industry.
• Managing 3 business modules of the company. Managing Inbound Tours, Outbound Travels & Holidays and a 3 Star Beach Resort - Insight Resort.
• Developing, implementing and managing holistic Digital Marketing including PPC, SEO and Social Media strategies and marketing plans for multiple business modules across multiple platforms.
• Creating and executing Google Ad, Facebook and Instagram Ad campaigns designed to drive conversions and acquire new customers.
• Creating engaging content for Social Media, PPC and SEO (including ad text and Meta information) as well as working with copywriters and creative designers to ensure content is optimized for conversions across each platform and brand.
• Finding and liaising with external Social Media Influencers as well as planning and executing effective link-building, back-linking and off-site SEO strategies.
• Defining and reporting against important Digital Marketing, Social Media, SEO and PPC KPIs in order to drive insights, strategy and planning Prepare and manage Digital Marketing budget.
• Manage all OTA's (Booking.com, Agoda,com, Expedia.com, Airbnb.com, Ctrip.com, Hostelworld.com, Goibibo & Makemytrip.com). Managing all inventory and rates using Channel Manager System.
• Key Achievements
• Increased Facebook Followers from 3500 to 100K in a year.
• Created Brand awareness on all platforms.
• Won Golden Circle Award for best performance on Agoda.com for Insight Resort.
• Revamped and launched brand new website www.nkartravelhouse.com and won an award 2019 W3 AWARD (silver)
• Implemented SEO strategy and improve travels website (www.nkartravelhouse) from 6.8million'th plan to 400k (used alexa - document attached)

Feb 2016 – Mar 2017 · 1 yr 1 mo

• A Comprehensive Travel Company based in Sri Lanka with over 40yrs in the industry.
• Primary Role
• Planning and executing Inbound Travel Digital Marketing (www.nkartravelhouse.com).
• Planning and executing Outbound Tours Digital Marketing (www.nakrbooking.com).
• Planning and executing Beach Resort Digital Marketing (www.insightresortsrilanka.com).
• Key Responsibilities
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Maintaining our social media presence across all digital channels.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Designing and implementing social media strategy to align with business goals.
• Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news).
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.

Jan 2012 – Jan 2016 · 4 yrs

• Proporta is based in sunny Brighton on the south coast of the UK.
• and design manufacture and sell accessories for Apple iPhone, iPod, iPad, Samsung Galaxy, Sony and Amazon Kindle devices as well as a few others.
• Key responsibilities and accountabilities
• B2C tasks
• Managing and optimizing eBay to maximize sales. (eBay USA, eBay UK, eBay CA, eBay Spain, eBay France & eBay Germany).
• Managing and optimizing Amazon to maximize sales. (Amazon USA, Amazon UK, Amazon Spain, Amazon France & Amazon Germany).
• Managing the monthly online External Marketing Calendar and implementing marketing campaigns to engage end-users.
• Sending Newsletters to potential customers via external platforms.
• Managing reports and maintaining stock via ERP system.
• Optimize product titles and categories on Amazon and eBay stores to make sure that they appear on the first search result.
• Managing Social Media Marketing - Facebook, twitter, YouTube, Pinterest, Google Plus.
• Helping customer support team to give better solutions.
• Implement eBay Ad's and Amazon Ad's to increase visibility and sales.
• Give live support via Chat.
• Managing feedbacks and sorting issues with customers.
• Create statistical tools and reports using spreadsheets.
• B2B task
• Managed nearly 80 partner accounts mainly Barbour and Ted Baker.
• Building up the relationship and offering new products.
• Sending price list and quotations and invoices.
• Managing the Newsletters for all B2B partners.
• Arranging shipments with warehouse and following up with payments.
• Helping on warranty issues and credits.
• Key Achievements
• Automating stock update on the External channels using 3rd party tools.
• Automating client feedback request with 3rd party tools.
• Maintain YoY increase in sales on both channels.
• Maintained TOP RATED SELLER and POWER SELLER Status.

Sep 2009 – Dec 2011 · 2 yrs 3 mos

• Proporta is based in sunny Brighton on the south coast of the UK.
• and design manufacture and sell accessories for Apple iPhone, iPod, iPad, Samsung Galaxy, Sony and Amazon Kindle devices as well as a few others.
• Key Responsibilities
• Managing and optimizing external marketplaces, including Amazon and eBay, to maximize sales.
• Working closely with Development team to improve the process.
• Helping customer support team to give better solutions.
• Caring out Promotions on eBay.
• Managing any Bad feedback.
• Create statistical tools and reports using spreadsheets.
• Key Achievements
• Implemented M2EPro to automate eBay and Amazon listing.
• Achieved TOP RATED SELLER and Power Seller Status.
• Increased sales by 800% YoY only via eBay in first year.

Sep 1999 – Aug 2009 · 9 yrs 11 mos · Colombo, Sri Lanka.

• Crescent Lapidary is one of the pioneer in Gem & Jewelry Online Store in Sri Lanka.
• Key responsibilities and accountabilities
• Listing products (Gems & Jewelry) on eBay store (https://www.ebay.com/str/cresla) and optimizing.
• Taking images and videos, editing with Photoshop and creating custom HTML listing pages.
• Maintain and develop Company Website with integrated Shopping cart (http://www.cresla.com)
• Selling Gemstones on www.ebay.com – the Leading online Auctioning Website.
• Respond to and follow up sales enquiries by Email, Chat, Post, and Telephone.
• Sending Newsletters to potential customers.
• Maintain and develop existing and new customers through planned individual account support.
• Manage the necessary documentation and online forms for the efficient, cost-effective and lawful execution of all export activities.
• Communicate with export and import and related authorities, and customers.
• Create financial and statistical tools and reports using spreadsheets.
• Key Achievements
• Manage to achieve TOP RATED SELLER and POWER SELLER status.
• Increased sales year-on-year with 20%.