May 2022 – May 2023 · 1 yr

• I worked cross-functionally across Affordability Payments Suite, No-Code Suite, Checkout, Platform, UPI, and QR products. My core responsibilities included product launches, product-led growth initiatives, market research, customer advocacy, and sales enablement.

May 2021 – May 2022 · 1 yr

• Conducted customer profiling and buyer persona research for the No-code product portfolio
• Curated and executed customer advocacy and cross-sell campaigns for No-code products

Sep 2020 – Dec 2020 · 3 mos

• Strategized branding and content marketing for 'Unplugged'- podcast series
• Devised a repositioning and external branding strategy for 'Unplugged', Leadership Connect
• Curated and executed campaigns on Mental Wellbeing and EqualCipla, Inclusion-Diversity
• Benchmarked policy practices among top companies for creating 'Women at Work' policy

Jul 2020 – Aug 2020 · 1 mo

• Conducted primary research through surveys, interviews, and social media analysis to understand the youth’s lifestyle preferences and sentiments around retail, mapped the customer journey
• Mapped out a customer-centric retail strategy for Fastrack by leveraging experiential marketing
• Devised insights backed retail-focused campaign and communication strategy for Fastrack

May 2020 – Jul 2020 · 2 mos

• Performed RFM Analysis to segment the clientele and proposed account-based solutions
• Formulated B2B marketing, branding and content strategy for health & hygiene portfolio for Email, LinkedIn, video and blog marketing
• Conducted buyer persona and profiling research to curate persona focused collaterals
• Curated insight-backed micro-campaigns and developed the corporate proposal and brochure
• Conducted research (Primary & Secondary) on NPDs & innovation in health and hygiene category

Aug 2019 – May 2020 · 9 mos

Jul 2017 – Aug 2017 · 1 mo · New Delhi Area, India

Jun 2017 – Jul 2017 · 1 mo · Greater Delhi Area