Satchidanand Joshi — CEO

Satchidanand Joshi is a marketing leader, Information Technology consultant, sportsman, teacher and creative writer. As a marketing head and creative writer, am trying to combine the technology, teaching and social media experience to bring out technology narratives at the AI business unit and Makers Lab, Tech Mahindra's Research and Innovation engine. To deliver an effective marketing strategy and promote tech narratives engagingly and creatively. As an IT program manager, have driven large programs for global Tier 1 telecom companies across the areas of systems integration and managed services. Have been a process champion of the Telecom BSS billing application space and have managed end to end program delivery in the said space. As an IT consultant and a teacher in the sport academic sector, have successfully introduced my movie based teaching concept (to emphasize importance of structure and process in the practices of Project Management and Talent Management) at the Symbiosis School of Sports Sciences and MIT World Peace University in Pune - to effect Indian sport, positively. In the IT space (having demonstrated it at Tech Mahindra for delivery teams), the movie based workshop has helped leaders and team members understand the significance of communication, understand customer expectation and demonstrate ownership - by learning these through the technique of abstraction in an engaging and entertaining manner. As a sportsman in the IT arena, have conceived and implemented the Tech Mahindra Premier League (TPL) - a cricket tournament modeled on the Indian Premier League - as an associate engagement activity. Since it's inception in 2011, the TPL has been a regular feature of Tech Mahindra's events schedule - for minimizing hierarchical barriers and building camaraderie at the work place. As a cricket player, have represented and led corporate teams like Reliance Communications (Mumbai), Tech Mahindra (Pune) and Persistent Systems (Pune) for 13 years in the Information Technology corporate leather ball cricket circuit. As a consultant and social media head with White Copper Entertainment (event management major in Pune) and with an experience of over a decade of creative writing for the state cricket association, have produced many creative strategies for India Cricket and Indian Premier League games for cricket matches held at the MCA Stadium, in Pune.

Stackforce AI infers this person is a Marketing Leader with expertise in AI and Event Management.

Location: Pune, Maharashtra, India

Experience: 15 yrs 10 mos

Skills

Marketing Strategy
Digital Marketing
Event Management
Marketing Communications
Content Creation
Communication Strategy
Project Management
Stakeholder Management
Teaching
Social Media Strategy
Program Management
Account Management

Career Highlights

Led marketing initiatives for AI and technology narratives.
Conceptualized unique teaching methods in sports management.
Successfully managed large-scale marketing events.

Work Experience

Tech Mahindra

Global Head of AI Business and Makers Lab Marketing Communications (1 yr 4 mos)

Marketing Head - Makers Lab (2 yrs 9 mos)

Service Delivery Specialist (1 yr 2 mos)

KinderSports LLP

Program Director (10 mos)

MIT World Peace University

Visiting Faculty, Sports Management and Event Management (3 yrs 11 mos)

Symbiosis School of Sports Sciences (SSSS)

Visiting Faculty for Sports Management (1 yr 10 mos)

Persistent Systems

Program Manager (5 yrs 1 mo)

White Copper Entertainment Limited

Principal Consultant (Social Media Strategy and Marketing) (11 yrs 11 mos)

Education

MS( CIS) at ITM Group of Institutions

Bachelor of Commerce - BCom at Kirti M Doongursee College of Arts Science & Commerce

SSC at Modern English School Dadar Mumbai

Satchidanand Joshi

CEO

Pune, Maharashtra, India15 yrs 10 mos experience

Highly Stable

Key Highlights

Led marketing initiatives for AI and technology narratives.
Conceptualized unique teaching methods in sports management.
Successfully managed large-scale marketing events.

Stackforce AI infers this person is a Marketing Leader with expertise in AI and Event Management.

Contact

Skills

Core Skills

Marketing StrategyDigital MarketingEvent ManagementMarketing CommunicationsContent CreationCommunication StrategyProject ManagementStakeholder ManagementTeachingSocial Media StrategyProgram ManagementAccount Management

Other Skills

Social Media MarketingPress ReleasesQuality AssuranceAgile MethodologiesTest ManagementTestingScrumQuality CenterCRMTest StrategyPre-salesTest PlanningITILQTPHP Quality Center

About

Experience

15 yrs 10 mos

Total Experience

5 yrs 11 mos

Average Tenure

3 yrs 11 mos

Current Experience

Tech mahindra

3 roles

Global Head of AI Business and Makers Lab Marketing Communications

Jan 2025 – Present · 1 yr 4 mos

Marketing Head - AI Business and Makers Lab at Tech Mahindra
Key Programs:
India AI Impact Summit 2026 : Owned the event completely with a 60 day plan. Project Indus declared ome of the top 5 LLMs launched at the Summit.
AIvolution NXT, a specially themed initiative created in house and conducted for NVIDIA, TechM's able partner. The theme conception, the digital creatives to articulate the same, an in-house exec leaders video reel and a web page built and used as a curtain raiser - resonated well with the NVIDIA team.
AI Delivered Right : A key initiative that I led from the marketing front. The objective was to project Tech Mahindra's AI competency with an immersive theme. Created and executed a 90 day launch plan including a PR, a smart social media strategy, website content creation, videos and internal communication strategy.
Some notable highlights included the creation of the theme videos in house, leveraging and emphasizing the Partner connect through a PR, mainstreaning solution offerings through a themed launch and weaving the theme with the solution offerings to make it more cohesive and coherent.
TechM Orion: Launched Tech Mahindra's new agentic AI platform developed together with NVIDIA Accelerated Computing.
Emphasis was to bring out technology nuances and weave communication narratives engagingly and creatively.
Along with a PR and a social media thrust, also infused it digitally, to have the offering reach customers and prospects, across geos, for impressions, engagements, reach and more.
Digital Infusion Campaign for AI Delivered Right and TechM Orion. To increase reach and impressions of customers and prospects with targeted campaign content.
Ensuring analyst responses and throught leadership pieces are effectively created and leveraged. Tech Mahindra was recently awarded as Emerging Leader in the Gartner GenAI RFI and the endeavour continues to articulate the AI competency and capability, to all top tier analyst firms.

Marketing StrategySocial Media MarketingDigital MarketingPress Releases

Marketing Head - Makers Lab

Promoted

Aug 2023 – Present · 2 yrs 9 mos

My role is to promote Artificial Intelligence as a technology offering and Makers Lab products and services internally and externally. At Makers Lab, we work on cutting edge technologies of Quantum Computing, IoT-Robotics and Metaverse along with AI. To understand technology and articulate the same through the modes of communication within the company as also for the external audience. The objective is to try and simplify technology narratives and make them more engaging/interesting.
Key Engagements:
1. Project Indus:
Handling communication messaging internally and externally for Project Indus, our homegrown LLM for Tech Mahindra, created by Makers Lab.
'Dialect Dil Se' was a tagline conceived to emphasize Indic languages and headline India's rich language heritage.
2. World Quantum Day:
Conceptualized the theme 'Quantum Leap 2024' to channelize the messaging and ensured we leveraged and promoted our corporate, government and academia triple helix. To proliferate the panel discussions and topics, encourage academia participation and conduct special masterclass sessions.
3. Dell Technologies World 2024:
Global event and an important showcase for demonstrating Project Indus, our homegrown and built grounds-up LLM's capability. Created and drove the communication plan for articulating the innovation landscape for the world community by involving TechM's key strategic partners.

Marketing StrategySocial Media MarketingDigital Marketing

Service Delivery Specialist

May 2022 – Jul 2023 · 1 yr 2 mos

Service Delivery Manager, Europe BU
1. Responsible for streaming service delivery for a new engagement with tier 1 technology major
2. Techno-functional ownership of application stack and ensuring quality gate milestones for efficient delivery milestone outcomes
3. Demand forecasting and partnering with client stakeholders to build pipeline and meet expectation to fortify delivery outcomes
Achievements:
1. Credibility and trust built with customer by leveraging competency
2. Grew business through farming new areas (overall account grew from 0.5 Mn USD to 1.25 Mn USD
3. Efficiencies demonstrated to customer and RoI realized as per contract. ServiceNow process automation for SAP custom request, efficient payment gateway interfacing with third party vendor of customer to make secure payments possible and easy.
Previous Experience (2005-2014):
Head, North America SBO:
Leading the Account Management and Opportunity Management Team:
1. For accounts catering to the North Americas region.
2. Opening new business in existing account(s).
3. Mapped to sales leaders for opportunity management.
Program Manager : BT Wholesale
Responsible for:
1. Ensuring the plan alignment for every WS release with the 12 week delivery schedule.
2. Ensuring a good design, development and QA quality gate for the Release.
3. Ensuring agile and scrum adherence.
4. Identifying gaps between transition phases of the Release and ensure they are minimised/reduced thereby streamlining the process of transition.
5. Ensuring good Integration Testing coverage and quality to have a robust quality gate for End-to-End testing.
6. Responsible for costing and estimation of efforts and productivity.
7. Adhering to organisational mandates of quality reviews and periodic audits.
8. Managing Client expectation : work chunk reporting, problem resolution, quick wins, schedule adherence, stakeholder management, plan-to-deployment ownership.

Project ManagementStakeholder ManagementQuality Assurance

Kindersports llp

Program Director

Mar 2020 – Jan 2021 · 10 mos · Pune, Maharashtra, India

As the Program Director, my role is to conceptualize and implement new projects
1. Launched 'Joy of Six' a unique preschool program that is based on learning values through sports, complimenting academics
2. Objective of the program is to create a good value set for the child along with motor skills and life skills, so that the child has a good foundation set built at the preschool level
3. Core values like Respect, Confidence, Patience to be inculcated in the child along with motor skills, cognitive skills and life skills. Specially designed lesson plans to help the child understand and learn the same.
4. Value proposition pitch, digital marketing and promotion and training the coaches, to teach the curriculum, through specially designed lesson plans.
5. Website design and creation; consultation
August 2020 : Launched 'Joy of Gymnastics' an online teaching program, for preschoolers. This three level course covering basic to advanced teaching lessons is a cohesive and comprehensive course that we have ported completely, online from the larger 'Joy of Six' program. The objective of this course is to reach out to kids and train them for gymnastics routines so as to keep them physically active plus teach them the Olympic sport through careful guidance and teaching techniques. The five month capsule will enable the child to learn gymnastics from scratch and major to doing expert routines likes the handstand and cartwheel.
Course Detail:
1. Course conducted online, over Zoom session
2. National level gymnast coach, teaching the students; one parent supporting every child, every session
3. Carefully drafted lesson plans to make it easier for the child to 'look, learn and implement'
4. Social media strategy planning and implementation
5. First month achievement - 24 students enrolling and 4 students passing Level 1

Program ManagementProject ManagementDigital Marketing

Mit world peace university

Visiting Faculty, Sports Management and Event Management

Jun 2019 – May 2023 · 3 yrs 11 mos · Pune Area, India

As visiting faculty for the Sports MBA batch, it is my responsibility:
1. To teach
a. Project Management
b. Talent Acquisition, Development and Assessment
c. Event Management
d. Event Management specialisation
2. Conduct my unique movie based workshop for specific management areas, so as to abstract the learning and understand and apply in sport management
As visiting faculty for the Event Management BBA batch, I teach:
1. Event Co-ordination

TeachingEvent ManagementProject Management

Symbiosis school of sports sciences (ssss)

Visiting Faculty for Sports Management

Nov 2018 – Sep 2020 · 1 yr 10 mos · Pune Area, India

1. Panel Member (PI/WAT and GE) for student Assessment and Evaluation
2. Teaching :
a. Movie based teaching (Talent Management)
b.Introduction to Event Management - Stakeholder analysis, Strategic planning, Financial
Management, Marketing and PR
c. Consultant for content and design for Symbiosis School of Sports Sciences website. Website redesigned in 4 months (June 2020 to September 2020). New website includes a complete makeover in terms of images, frames, placement of content and change in menu placements and text. Sporty look and feel given to the same.

TeachingEvent Management

Persistent systems

Program Manager

Nov 2014 – Dec 2019 · 5 yrs 1 mo · Pune Area, India

Program Manager
Business Unit : Digital BU, Blue Prism (RPA) Delivery
Duration : October 2017 to December 2019
Role : Create the charter for Blue Prism Practise. I setup the entire practise as a co-owner and created the Blue Prism (RPA) competency within the team, to devise an integrated solution approach for RPA.
Practise owner and responsible for Delivery, I manage the team and am responsible for account management and growing the practise. Turned RPA from cost to revenue (0.5 Mn USD) in 7 months.
Senior Account Manager
Business Unit : Digital BU, Digital Program Management (Enterprise Digital Consulting)
Duration : October 2016 to October 2017
Role : Own and manage the team and create charter for the DPM team. To ensure that the DPM team's objective of optimising and influencing sales is achieved. Identification of strategic accounts, owning the same through account plan creation and opportunity management, connecting delivery-sales-solution to achieve competency and capability articulation through proactive and reactive proposals.
Head - Alliances and Partnerships
Duration : September 2015 to August 2016
Business Unit : Marketing
Responsibility : Create new alliances and partnerships - to mutually add value, develop joint go to market value proposition(s) and increase top line of the organization.
1. Demonstrate PSL competency and capability to prospective partners
2. Creation of partner evaluation process
3. Creation and mandating engagement rules
4. Leveraged the smart city scenario in Pune; to create partnerships around the same
Telecom Go-to-Market Business Partner
Business Unit : BASE (Business Assurance and Sustenance Engineering)
Duration : November 2014 to August 2015
1. Opening and farming in the telecom, finance business in existing accounts
2. Seeding engagements with right skillsets so as to have delivery view and connect
3. Sales organisation connect to establish handshake with delivery and leverage BASE practice knowledge base

Program ManagementAccount Management

White copper entertainment limited

Principal Consultant (Social Media Strategy and Marketing)

Jun 2009 – May 2021 · 11 yrs 11 mos · Pune Area, India

1. Business strategy creation, aligning it with business objectives.
2. Integrated Marketing, Social Media Strategy of marquee events:
a. Cricket : (40 IPL Games, 10 One Day Internationals, 2 T20 Games and 2 Test Matches)
Responsibility:
1. Social media strategy and integrated media communication management. Digital content ideation, creation and promotion
2. Venue Operations - Including Premise Management, conflict resolution, access management and social media promotion on game day (For all ODIs, T20s, IPL games and the Test matches)
Events Covered:
i. Integrated communication strategy, content ideation, creation, digital promotion and also as Venue Manager) : 5 IPL Season games, India vs England ODI series (February 2021) India vs Windies ODI 27 Oct '18, India vs NZ ODI Oct 25 '17, India-Australia (Pune's First ever) Test Match (Feb 23-27, 2017) India vs SA Test Match Oct 19, India vs England ODI on Jan 15, 2017 and India vs Australia ODI on Oct 13, 2013 at Gahunje Stadium, Pune to name a few marquee games.
(Evaluation of strategy through performance parameters & 100 % Stadium ticket sales, a
part objective of the digital strategy for the India England ODI was achieved fully, three weeks
before match day).
ii. Indian Premier League, IPL Season 6, Sahara Warriors Pune (4 games conducted at Gahunje Stadium)
iii. IPL Season 8, Kings XI Punjab (4 games conducted at Gahunje Stadium)
iv. IPL Season 9 and 10, Rising Pune Supergiant (11 games conducted at Gahunje Stadium)
v. IPL Season 11, Chennai Super Kings (6 games conducted at Gahunje Stadium)
3. Social media strategy, content ideation and digital promotion for :
a. Vasantotsav (Cultural event) Pune, from 2013 to 2017
b. Vinod Doshi Theatre Memorial Festival Pune (2014-2017).
c. Maharashtra Premier League and Avinash Bhosale Industries Limited (ABIL) Cricket Tournament - 2013 and 2014
d . Pro-Kabaddi League, Bengaluru Bulls - Season 1