Mar 2024 – Nov 2024 · 8 mos · Toronto, Ontario, Canada · On-site

• As Head of Marketing at Gus Tacos, I led growth strategy for a rapidly scaling, 7-location QSR brand—using automation, AI, and creative-first marketing to drive order volume, foot traffic, and local brand equity. My focus was on building lean systems that worked across physical and digital channels, while maintaining agility to adapt to each location’s unique market dynamics. I worked directly with founders, general managers, and creative teams to structure performance-led marketing that delivered real business results.
• Launched geo-targeted ad campaigns across Meta, TikTok, and Google Discover to drive footfall and online orders in high-performing zones.
• Built and scaled a localized influencer and UGC program to create social proof and boost visibility in target neighborhoods.
• Created automated SMS and email flows to drive reorders, upsells, and repeat visits using behavior-based segmentation.
• Developed limited-time offer campaigns with performance tracking tied directly to location-level revenue lift and CAC.
• Analyzed customer behavior and sales trends to optimize ad spend allocation across underperforming and overperforming outlets.
• Led creative production for photo, video, and social assets to maintain brand consistency across in-store, digital, and delivery channels.
• Strengthened community relevance through culture-led storytelling and event-based campaigns tailored to each neighborhood.

Sep 2023 – Feb 2024 · 5 mos · Toronto, Ontario, Canada · On-site

• As Marketing Manager (Customer Experience) at Gus Tacos, I focused on shaping the brand’s end-to-end customer journey across both digital and physical touchpoints. My role was rooted in understanding how customers discovered, engaged with, and remembered the brand—and then building systems to enhance that experience at every stage. From loyalty design and feedback loops to frontline team training and post-order engagement, I worked to turn one-time customers into repeat loyalists while improving brand trust and word-of-mouth.
• Designed and implemented customer retention flows using SMS and email—driving reorders, upsells, and loyalty through timely, personalized engagement.
• Mapped the full customer journey to identify friction points across ordering, pickup, dine-in, and delivery—then collaborated with operations to resolve them.
• Launched a real-time feedback capture system to flag negative experiences instantly and trigger resolution protocols.
• Created templates and tone guides for frontline staff to standardize brand voice and improve in-store interactions.
• Led review management efforts across Google and delivery platforms, improving average star ratings and response turnaround time.
• Built out the restaurant’s first structured loyalty and referral program to drive repeat business and increase LTV.
• Conducted regular qualitative analysis of customer reviews and feedback to inform menu tweaks, packaging updates, and store-level adjustments.

Feb 2024 – Jun 2025 · 1 yr 4 mos · Toronto, Ontario, Canada · Hybrid

• As Corporate Lead at Inspiration Digital, I partnered with B2B SaaS clients to build high-impact, performance-driven marketing systems. My focus was on full-funnel architecture—from demand generation to revenue conversion—anchored around core metrics like ROAS, CAC, LTV, MQLs, and SQLs. I brought a product-thinking mindset to every engagement, treating marketing not as a set of campaigns but as a scalable system designed for measurable growth. Working closely with founders, sales leads, and cross-functional teams, I helped structure strategy, diagnose inefficiencies, and deliver real outcomes across acquisition, engagement, and retention.
• Built and managed full-funnel strategies across paid media, content, CRM, and web, aligned to pipeline contribution goals.
• Created modular frameworks for lead generation, scoring, and handoff—ensuring MQLs matured into sales-ready SQLs.
• Optimized CAC and improved LTV through targeting, onboarding design, and lifecycle campaign refinement, across all performance marketing channels.
• Owned performance reporting across ROAS, conversion rates, and attribution—enabling faster decisions and tighter feedback loops.
• Conducted deep diagnostic audits for marketing-to-sales alignment, identifying friction points and restructuring workflows.
• Applied product-thinking to marketing strategy, treating every initiative as a testable, scalable asset, not an isolated effort.
• Partnered with C-level clients to translate business problems into executable marketing systems with clear ROI visibility.

Sep 2022 – Dec 2022 · 3 mos · Greater London, England, United Kingdom

• Led content and lifecycle marketing initiatives focused on driving engagement, lead capture, and conversion across web and email channels. The role centered around strategic content planning, email automation, and funnel optimization—supported by cross-functional collaboration and data-driven iteration. Key focus areas included improving conversion rates, refining MQL quality, and building scalable communication systems.
• Developed and executed content marketing strategies that increased website traffic, engagement, and conversions
• Improved visitor-to-action conversion by 68% across newsletters, gated content, and partnership interest forms
• Managed full-cycle email campaigns—copywriting, audience segmentation, A/B testing, and performance analysis
• Enhanced lead scoring and segmentation in HubSpot, increasing MQL quality by 35%
• Collaborated with UX, product, and design teams to refine user journey touchpoints and subscription flows
• Analyzed web and email performance metrics to continuously optimize strategy and identify growth opportunities
• Programmatic AdOps:
• Negotiated and closed Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals with agencies and direct advertisers.
• Onboarded advertisers and demand partners onto the SSP ecosystem, ensuring smooth integration and compliance.
• Managed inventory packaging and deal creation to align advertiser needs with available supply.
• Optimized yield strategies through deal segmentation, floor pricing, and dynamic allocation.
• Worked with demand partners to drive incremental revenue through premium placements and sponsorships.
• Collaborated with editorial and sales teams to create audience segments and contextual targeting packages.
• Delivered deal performance insights, ensuring advertiser retention and repeat business.
• Consistently grew programmatic revenue streams by expanding advertiser base and deal volume.

Apr 2021 – Dec 2022 · 1 yr 8 mos · Hybrid

• As a key member of the digital strategy team, I led end-to-end planning, execution, and performance optimization for top-tier automotive and FMCG clients, including Honda Cars India, Coca-Cola, and BMW. My work spanned digital marketing, client servicing, creative development, analytics collaboration, and media buying—with a strong focus on performance, cost-efficiency, and cross-functional alignment. I was awarded Employee of the Month in August 2021 for my contributions across strategy, execution, and client growth.
• Led full-funnel digital strategy and execution for Honda Cars India across multiple vehicle launches, including the All-New 5th Gen Honda City, WR-V, Jazz, and Amaze Festive Editions.
• Oversaw paid media across Google Ads, Facebook, Display, PMAX, DV360, OTT/CTV, and DOOH—including PG and PMP deal execution for efficiency and reach.
• Optimized lead generation funnels for Honda, increasing MQL volume and consistently reducing cost per lead over campaign cycles.
• Managed website development, SEO, and performance analytics to support continuous campaign iteration and organic growth.
• Collaborated with analytics teams to build reporting dashboards in Looker and Tableau, streamlining insights and campaign feedback loops.
• Executed publisher partnerships and PR-driven digital activations for Coca-Cola and BMW, focused on media visibility, co-branded content, and digital PR amplification.
• Contributed to creative ideation, scriptwriting, and content strategy to ensure brand coherence across all digital assets.
• Managed internal finance workflows, vendor coordination, and revenue mapping to support seamless campaign delivery at scale.

Jan 2020 – Mar 2021 · 1 yr 2 mos · Hybrid

• Worked hands-on across campaign execution, media buying, and digital performance reporting. Supported end-to-end campaign management with a focus on precision, turnaround, and platform optimization.
• Built and optimized paid campaigns on Google Ads, Facebook, and YouTube for multiple Honda Cars launches.
• Coordinated with internal creative, media, and analytics teams to ensure accurate execution and real-time campaign adjustments.
• Contributed to performance optimization, A/B testing, landing page coordination, and MQL tracking across lead generation campaigns.
• Managed SEO tasks, campaign tagging, performance documentation, and client communication for reporting accuracy.
• Supported finance and vendor coordination to ensure timely delivery and internal compliance.

Apr 2019 – Jan 2020 · 9 mos · On-site

• As Digital Marketing & Strategy Manager, I led strategy and performance marketing for a diverse portfolio of clients, including Bajaj Finserv, Volvo Eicher Commercial Vehicles, Aakash Classrooms, Bunge India (Dalda, Gagan, Hudson, Chambal), Suzuki, and Ultimate Ears. My mandate was to deliver scalable ROI across paid media, automation, content, and analytics—while also driving internal agency growth. Within five months, I increased agency revenue by 790% through performance-driven upselling, deeper client alignment, and full-funnel optimization built around ROAS, CAC, LTV, and overall ROI.
• Developed and managed integrated campaigns across Google Ads, Meta, Amazon, and Apple Search, with performance frameworks tied to pipeline velocity and margin contribution.
• Optimized acquisition funnels for high ROAS and low CAC, while building LTV through content personalization, automation, and CRM targeting.
• Led the Hero–Hub–Hygiene content model strategy to balance visibility, engagement, and conversion across verticals like finance, education, and FMCG.
• Conceptualized and executed award-winning digital campaigns for Bajaj Finserv and Volvo Eicher, recognized for creativity, targeting precision, and business outcomes.
• Designed SEO and content systems that lifted organic lead generation by 24% and improved competitive keyword visibility across high-intent searches.
• Implemented lifecycle automation using tools like WebEngage, MoEngage, Meltwater, and Google Analytics to improve retention and marketing efficiency.
• Managed push notification strategy and execution, supervising a team of executives, interns, and trainees across verticals.
• Drove PR-aligned digital campaigns and media planning for Suzuki and Ultimate Ears, integrating publisher deals and performance-led visibility plays.

Aug 2018 – Mar 2019 · 7 mos · On-site

• Handled execution and optimization of digital campaigns for clients across automotive, finance, education, and FMCG sectors, including Bajaj Finserv, Volvo Eicher Commercial Vehicles, Aakash Classrooms, Bunge India (Dalda, Gagan, Hudson, Chambal), Suzuki, and Ultimate Ears. Focused on media buying, reporting, CRM workflows, and SEO implementation.
• Executed performance campaigns across Google Ads, Meta platforms, and YouTube with precision targeting and budget control
• Monitored and reported on key metrics including ROAS, CAC, CPL, and lead conversion trends
• Supported SEO initiatives—conducted keyword research, managed metadata, and optimized landing pages
• Coordinated push notification campaigns using automation tools—segmented audiences, scheduled messages, and tracked engagement
• Assisted in building campaign reports using Google Analytics and internal dashboard tools
• Participated in creative QA, campaign deployment, and cross-functional coordination with content, media, and analytics teams
• Contributed to campaign execution for high-visibility product launches and seasonal marketing initiatives

Jun 2017 – Aug 2018 · 1 yr 2 mos · Gurgaon, India

• Led digital marketing and e-commerce performance strategy for Samsung across India and the US, managing full-funnel campaigns for flagship product and platform launches. Focused on scaling paid media, optimizing conversion funnels, and aligning digital execution across teams to drive traffic, acquisition, and ROI across Samsung.com and partner platforms.
• Managed campaigns for major products and platforms including Galaxy S9/S9+, J6, Tab A, Samsung Mall, Samsung Pay, and the E.D.G.E. Program
• Executed performance-driven paid media across Google Ads, Meta, and marketplace platforms—optimizing for CTR, CVR, ROAS, and CPC
• Collaborated with Samsung’s e-commerce team to improve PDPs, landing flows, and offer visibility—resulting in higher conversion rates and lower drop-offs
• Led campaign strategy across social, content, influencer, and search—ensuring creative alignment and cross-channel consistency
• Conducted performance analysis and A/B testing to refine audience targeting, creative iterations, and budget allocation
• Managed device procurement, influencer seeding logistics, and content readiness for campaign launches
• Oversaw 3D product modeling for digital campaigns and platform assets
• Handled vendor registration, contract finalization, and legal negotiations to streamline external partnerships
• Acted as the primary point of coordination across internal Samsung teams, external vendors, media buyers, and creative agencies to ensure flawless execution

May 2015 – Jun 2017 · 2 yrs 1 mo · Gurugram, Haryana, India

• Led full-stack marketing and event-tech deployment for a bootstrapped, global agency working at the intersection of social media, event technology, and brand storytelling. Drove strategy and execution across digital campaigns, on-ground activations, and tech-enabled event experiences for marquee clients like the Jaipur Literature Festival, Comic Con India, and large-scale initiatives under the Government of India, alongside hospitality brands and restaurant chains. Balanced high-touch creative strategy with operational execution—bringing together content, automation, and live event infrastructure under one unified system.
• Managed end-to-end marketing and communication for flagship events—covering pre-buzz, live event engagement, and post-event amplification across channels
• Deployed on-site event technology for registration automation, access control, real-time analytics, QR badge generation, and post-event reporting
• Built and executed social media strategies for high-footfall festivals and hospitality brands, aligning brand voice with live and digital experiences
• Drove lead generation and attendee acquisition through paid social campaigns, influencer partnerships, and community engagement
• Designed and implemented automated event registration systems, email workflows, and data capture pipelines to reduce friction and improve conversion
• Worked closely with production, creative, and logistics teams to ensure seamless integration of tech layers into physical events
• Created live content programming, behind-the-scenes streams, and influencer-led coverage to boost visibility during event days
• Managed multiple government campaigns—aligning creative messaging with compliance, protocol, and scale demands
• Oversaw performance tracking across registrations, website traffic, social engagement, CPC, CTR, and lead-to-attendee ratios
• Acted as the strategic bridge between event IPs, marketing goals, and tech execution—ensuring all systems moved together

Mar 2014 – Apr 2015 · 1 yr 1 mo · On-site

• Managed ad operations for university and college-focused digital media properties.
• Oversaw supply-side platform (SSP) integrations and programmatic monetization.
• Set up, optimized, and monitored ad inventory across display and video.
• Handled trafficking, pacing, and yield optimization through DFP/GAM.
• Coordinated with demand partners for PMP and open auction deals.
• Ensured ad quality, brand safety, and compliance with publisher standards.
• Produced campaign performance reports and analytics for stakeholders.
• Streamlined revenue operations by improving fill rates and CPM efficiency.