Feb 2022 – Aug 2022 · 6 mos · Bangalore Urban, Karnataka, India

• Lead PM for the New Initiatives and Video Consultation Charter
• Owned ideation to launch of New Initiatives like Multi party video consultation led to 1.3x incremental orders.
• Ideated and launched like Self Checks led to 1.3x incremental video consultations.

Jul 2021 – Feb 2022 · 7 mos · Bangalore Urban, Karnataka, India

• Senior PM for the Video consultation and New Initiatives Charter.
• Enhanced the Video consultation experience which improved the Call Initiations by 46%, the Step conversions by 49% and the overall conversions by 23%.
• Conceptualised and Launched Long Term care plans which led to 4% Incremental revenue

Oct 2020 – Jul 2021 · 9 mos

• Ideated & led the development of price recommendation tool which helped suppliers stay price competitive.
• Formulated and owned the competitive benchmarking metric to score the platform and categories on their pricing.
• Owned ideation to launch of price recommendation tool, achieving 27.8% recommendation acceptance leading to 11.5% of overall price reduction and 4.5% GMV lift.

Dec 2018 – Oct 2020 · 1 yr 10 mos

• Ideated & delivered curating the Corporate booking platform based on different personas to drive greater acquisition of key clients to increase revenue for the organisation .
• Delivered travel policy implementation, helped acquire 15 key clients leading to incremental revenue.
• Ideated and Launched ‘Shortlist and Share’ feature which saw huge Adoption rate and improved Admin NPS .
• Lead revenue growth through alternate products such as insurance leading to a 4x increase in the purchase being done by users. Built capabilities for handling multiple Insurance Vendors with the ability of running different partners on distinct cohorts of traffic.
• Launched inhouse insurance products by conducting massive user research to understand user travel insurance needs.

Sep 2016 – Nov 2018 · 2 yrs 2 mos

• Leveraged data driven insights to optimize the funnel experience which led to growth in Domestic and International conversions YoY.
• Product Manager for all the third-party integrations like Flipkart, PhonePe and Google Pay with end to end ownership which includes the Funnel, post sales and Financial Reconciliation.
• Product manager of the ‘Affiliate Booking’ tool i.e. the Social commerce tool of Makemytrip, a strategic tool to facilitate a new medium in the offline world which reduces the friction between an agent and a customer and in return grows the business.
• Leading multiple teams to launch the US and UAE websites with an additional ability to create new cross geographical domains alongside currency handling with minimal effort.
• Helped the post sales team in building ‘Order Management System’, an API which enables Partners to get all the post purchase information, render post purchase activities in their native UI and push failed packets automatically.
• Product Manager for Integration with various Meta Partners like Skyscanner, Ixigo and Kayak. Led the team in opening Meta channel on PWA platform and grow the business two-fold.
• Delivered growth by optimising the mobile web platform. Worked towards improving the user experience, reducing customer issues and bringing parity with App experience which helped in achieving the conversions target.
• Product Manager for implementing ‘Universal Search’ on Flights, a method to understand and render a funnel compliant with textual searches.

Aug 2015 – Sep 2016 · 1 yr 1 mo

• 1. Responsible for the organic traffic growth of MakeMyTrip Hotels (DH & IH).
• 2. Responsible for maintaining best practices for high quality SEO .
• 3. Analyze day to day data and give suggestions to the Technology for robust SEO pages.
• 4. Led the technology and User Experience Team for complete revamp of the UI for both Hotels and Coupons.
• 5. Comfort in using and setting up a wide variety of industry standard marketing tools like Omniture, Google analytics, Adobe Campaign, WebEngage, Similarweb etc

Feb 2015 – Jul 2015 · 5 mos

• Worked with the online marketing team at Makemytrip.com to maintain the best practice for high quality SEO.

May 2014 – Jul 2014 · 2 mos · Gurugram, Haryana, India

• Product Research Analyst
• Traveled to domestic markets for developing business and product planning.
• Devised plans for product raw material procurement and manufacturing after studying dealer/consumer insights & competitor trends.