Dec 2020 – Aug 2023 · 2 yrs 8 mos · Delhi, India

• AdTech: Building HT's Customer Data Platform, Leading the audience led data business, 1st Party Data collection (CDP/DMP), enrichment & usage, Focus on Audience creation, inventory optimization, eCPM enhancements, CTR improvement, Programmatic Floor Pricing, Product Insights
• DIY platforms for our agencies and advertisers for booking classifieds and print, radio, digital ads, complete cycle from sales opportunity, payment, invoicing, proof of delivery etc.
• Data Engineering, Data Science, AI/ML products across the group for increasing cross-promotion of digital properties, engagement, retention, revenue
• Digital transformation for our Print, Radio & Digital businesses for better controls, digital information flow & tracking, and operational efficiencies
• New age B2C and B2B digital products for targetting more audiences & revenue growth opportunities
• Digital subscriptions for our offline products

Feb 2019 – Dec 2020 · 1 yr 10 mos · Gurugram, Haryana, India

• Chief Business Officer, heading Product, Marketing, PnL.
• Business transformation: Got all functions metricized and measured. Everyone was making decisions using data points. Conceptualized & piloted a new subscription-based & success-based model for franchisee partners. Conceptualized and piloted OYO type model for taking coaching education to nook and corner of the country with micro centers using centralized learning and creating student support infrastructure.
• Vertical & Horizontal growth of product lines: Restructured the organization for scaling vertically and horizontally. New business categories were added like School, UPSC, IIT, JAM, Vernacular functions.
• Data-driven product engagement & growth: Focussed on key hygiene and key growth parameters and sprints were aligned to improve on both.
• Data-driven performance marketing initiatives for growth on marketplaces (Amazon, Flipkart etc) and at our own properties. Established performance marketing best practices and measurability of funnels across channels.
• Launched and grew Subscription products. Tried and pivoted by trying various product combos and models to find what was working for students.
• Conceptualized and launched a new concept of education in Adda Gold product. Its a self learning self sufficient module with micro concept videos, on demand and unlmited quizzes, live doubt resolution. All the assessment comes to the student instantly and guidede learning path was personlized for him online.

Jan 2019 – Present · 7 yrs 5 mos · India

• To share your startup ideas or to brainstorm, block some mutual time here: https://calendly.com/saurabhgoel77/startup-open-discussion-session

May 2016 – May 2019 · 3 yrs · Noida, Uttar Pradesh, India

• Marketplace for Mutual Funds - we help people gain knowledge and invest in mutual funds through mutual fund experts on the platform. Experience is completely digital and you can start investing in minutes, track your portfolio and make changes as required.

Oct 2015 – May 2016 · 7 mos · Gurgaon, India

• Built a better product - modular, faster, configurable, fashionable - reducing dependencies from app updates. Led to increased engagement and conversions.
• Migrated from operations oriented approach to product oriented approach. Led to increase in productive work hours.
• And not to forget, loads of ops, team pull ups, brainstorming, getting hands dirty on digital & growth marketing and yes lots of ecommerce knowledge gathering.

Mar 2013 – Oct 2015 · 2 yrs 7 mos

• Gaana.com is India's leading music streaming platform where users can stream unlimited music for free. Users can also download unlimited music, get an ad free experience and HD quality by subscribing to Gaana+ subscription packs. Gaana has over 10mn songs in catalogue from Hindi, English and mostly all regional Indian languages.
• As head of product, my role is to increase the user stickiness on platform, increase revenues and improve various funnels in process. It requires interacting with various stakeholders - consumers, sales, marketing & business team; maintaining product health and preparing executable roadmaps based on strong data analytics.
• Key focus areas:
• Mobile First User
• User Experience
• Better Content Discovery
• Increasing Consumption
• Social Integration
• Personalization

Sep 2010 – Feb 2013 · 2 yrs 5 mos

• Times Business Solutions Limited (TBSL), a Times Group company, has a strong product line - TimesJobs.com, Magicbricks.com, TechGig.com, SimplyMarry.com, YoList.com etc.
• My responsibility was to take all online properties of TBSL to mobile platforms and make them leaders in the respective categories. Having started with no team, I built the complete team and launched mobile apps for all the portals in a short span and increase the traffic share on mobile to a substantial percentage.
• Coverage includes iOS, Android, J2ME, Blackberry, Windows Phone, WAP, HTML5 based apps.
• I took Times Business Solutions Ltd to mobile leadership position along with a small but great team.

Apr 2008 – May 2009 · 1 yr 1 mo

• I lead the product & technical team for MagicBricks and helped conceptualize, design, create, deploy and maintain many features along with the team.

May 2009 – Feb 2010 · 9 mos

• Spearheading the drive for productization and standardization of ARPU+ applications. Also will be managing new VAS initiatives like Video streaming based solutions.
• Working on new product ideas and expanding the reach of existing products across enterprises and operators.

Aug 2006 – Feb 2008 · 1 yr 6 mos

• As a lead of the mobile business at Mindfire Solutions, I am resposible for growing the Mobile software services area. We have experience in games, media, enterprise, business, consumer utility, etc type of applications and will leverage our expertise to provide the industry with best possible services.

May 2002 – Aug 2006 · 4 yrs 3 mos

• Handling teams and projects.
• Client communications and support.
• New project estimates.
• Part of the hiring team.

Jul 2000 – Jan 2002 · 1 yr 6 mos

• I was part of a team developing the underwriting system in AIG.

Jul 1999 – May 2000 · 10 mos

• D.E.Shaw is a very well known investment banking firm.
• I was part of the team developing the online trading system, which could match the intentions of small investors with that of institutional investors, in such a way that doesnt affect the market dynamics.