Aug 2023 – Feb 2024 · 6 mos

• 1.Head E-commerce for Brand ST BOTANICA. Leading all the major marketplace for the brand Amazon, Flipkart, Nykaa , Myntra etc.
• 2. Leading the Growth of Moms co. for Flipkart.

Jun 2022 – Jul 2023 · 1 yr 1 mo

• Growing the revenue of the brands like Moms.co and st botanica on several ecommerce portal like Flipkart, Myntra big basket etc.

Nov 2021 – Jun 2022 · 7 mos · Mumbai, Maharashtra, India

• Handled leading beauty e-commerce channels including Myntra, Nykaa, and Purplle, driving MoM growth of 15% on Myntra and 12% on Purplle.
• Led new product launches across marketplaces, ensuring visibility and strong consumer adoption.
• Conducted category benchmarking & strategic planning to grow market share on key portals.
• Managed stock planning & inventory recommendations to optimize availability and sales performance.

Sep 2020 – Nov 2021 · 1 yr 2 mos

• Managed leading e-commerce portals (Amazon, Flipkart, Myntra, Purplle, Nykaa, Smytten, CRED, and Noon.com – UAE) while scaling the brand’s global presence across Middle East platforms.
• Led new product development based on market benchmarking and drove business growth for the brand’s D2C website through affordability channels and cross-marketing initiatives.
• Planned strategic partnerships & promotions, including coupons with Paytm, Google Pay, and other key platforms to enhance visibility and conversions.
• Delivered 150% YoY growth, strengthening brand performance across marketplaces and international channels.

Jun 2019 – Sep 2020 · 1 yr 3 mos · Gurgaon, Haryana, India

• Managed e-commerce marketing for Flipkart, Amazon, Pepperfry, and end-to-end operations of Evok.in (D2C portal), ensuring visibility and performance.
• Planned and executed ATL, BTL, and digital marketing campaigns for retail stores and D2C website, driving brand awareness and consumer engagement.
• Developed & executed marketing strategies end-to-end – from research, campaign planning, and competitor analysis to execution and performance tracking.
• Built strategic partnerships with industry players, agencies, and vendors to strengthen brand presence and maximize marketing ROI.

Dec 2017 – Jun 2019 · 1 yr 6 mos

• Handled sourcing and growth for the Feature Phone category, including new launches for Panasonic, Gionee, Lava, Xolo, and Karbonn.
• Developed merchandising plans aligned with business targets and executed marketing campaigns to drive visibility and sales.
• Managed category performance by allocating internal/external assets, tracking MoM revenue, GMV, and net sales.

Aug 2015 – Dec 2017 · 2 yrs 4 mos

• Managed Health & Nutrition categories with full P&L ownership, driving both top-line and bottom-line growth.
• Built partnerships with leading national & international brands, strengthening assortment and market reach.
• Planned & executed high-impact promotional campaigns (Big Day Sale, Black Friday, Cyber Monday, GOSF, etc.) to boost visibility and sales.
• Oversaw vendor management, merchandising, and competitive analysis, consistently achieving MoM revenue, GMV, and net sales targets.

Aug 2014 – Aug 2015 · 1 yr

• Led vendor & merchant relationships Pan-India, managing alliances across categories including Beauty & Wellness, Fashion, Health Devices, Home & Living, Nutrition, and Automotive; handled contracts, compliance, pricing, and negotiations.
• Drove category growth & online business, creating new revenue opportunities, analyzing competition, and achieving both individual and team sales targets (B2C & B2B/Corporate).
• Planned & executed marketing strategies, including media, promotional campaigns, and long-term product planning, in collaboration with cross-functional teams (design, content, legal, accounts, CS, and marketing).
• Managed cataloging, merchandising, and corporate sales initiatives, delivering presentations to clients, securing bulk orders, and ensuring smooth execution with timely vendor payments.

Jun 2013 – Aug 2013 · 2 mos · Varanasi Area, India

• Project On New Product Lauched